Adv420 final
- 2. Target Audience • United States consumers, healthcare professionals and facilities • 21-75 years old • English and Spanish speaking Americans of the United States • Delivers commercial and consumer medical products to 98 percent of the United States
- 3. Objectives Increase amount of sales and delivery of the products Increases the number of clients Increase awareness and liking of Kline Medical Supply, their products and their fast delivery methods
- 4. Email Promotions • Using MailChimp - email promotions sent to the top five hospitals of each state • Include the featured item of the week from the Kline Medical Supplies website • Photo will link back to the Kline Medial Supply website • Include summaries and photos linking to Kline Medical’s blog • Promote new research and products relating to Kline Medical and their products
- 6. Improve Facebook Currently Changes to be Implemented • Targets the consumer side of • Status posts of weekly featured Kline Medical’s audience low price items that link directly • Low number of likes of the page to Kline Medical purchase • Content is bland with lack of checkout website page engagement from audience • Increase likes by presenting • No brand personality contests • Posts are too text heavy • Provide articles and information about new technology and developments of Kline Medical products • Posts of positive experiences of doctors and consumers with the company • Promote Kline Medical’s blog by posting to Facebook • Promote Facebook with MailChimp and Twitter
- 7. Check out our featured items of the week at a affordable cost. Don’t forget about our fast and convenient delivery! Win free shipping on your next purchase! bitly.com/Ua40Ho Have any inspirational stories with the use of our products, new ground breaking health product research or just want to share your positive thoughts?! Post your positive insight here and receive FREE SHIPPING! Facebook Example with improvements
- 8. Twitter • Mention consumer and doctor’s positive quotes about their experience with the company • Facts and medical tips about how to use the products • Re-tweet and follow influential and potential consumers • Tweet links to Kline Medical’s blog Need diabetes testing supplies? Providing diabetes supplies is our specialty. Try Microdot xtra auto code glucose testing monitor. bit.ly/Ua40Ho
- 9. Management and Social Media Plans • Sites will be managed and updated daily • Crisis communication plans for any negative media • All social media platforms will post features to lead to other social media accounts as well as link back to the Kline Medical website • Visually appealing with lots of picture posts • MailChimp promotional pages will be sent out every Friday at 6:00pm • Twitter account will tweet twice a day; 8:00am and 8:00pm • Facebook account will post twice a day; 8:00am and 8:00pm
- 10. Top Medical Supplies under $50! http://www.medicalsupplycart.com/ M-F 8am-5pm EST 800-223-8033 Shop by Category - Shop by Brand - 20% Off Sale • Reach specific consumers by creating specific keywords, which lowers the point per click • Receive more specific consumers • Consumers who will be more willing to purchase and use Kline Medical Supplies • Adwords delivered in Spanish and English • Three different Google Adword advertisements created and used • Changed every month for the duration of the quarter.
- 11. Measurement