Advanced Portfolio Evaluation Draft 2

Through my research at the beginning of the project, I found out the key codes and conventions. These include aspects such as the
companies logo and slogan. As well as this I also realised that adverts are typically 20-30 seconds long.
To start my research, I researched into a wide variety of adverts and sponsorship sequences. By doing this, it enabled me to select
the key codes and conventions therefore allowing for me to distinguish these. When thinking back to my research one of the key
conventions in which I spotted was that each advert had a narrative. When analysing the adverts, I was quickly able to pick out the
theme in which I wanted to base my advert around. However shortly after, I realised that this was too challenging and my ideas were
far to adventurous for them to work. This is when I came to the decision to change my advert to a smoothie. I choose this type of
product as when I analysed some existing adverts out there on the market, this was my second favourite and also I thought that this
would also give me a challenge.
My five media texts do not follow the typical conventions of advertisements for smoothies. I decided not to show any packaging to
portray the narrative of these being something that can be made at home. This has therefore challenged and developed the
conventions. This is something which is not usually seen within soft drink adverts, but I felt that my adverts would work better by just
displaying the product rather than the packaging. By doing this I am hoping that my target audience will understand the purpose of the
product further.
Through my research, I also found that most of the adverts were quite slow paced and therefore it allowed for the target audience to
understand the purpose of the product. However, again this was a convention in which I have challenged. As I have created stop
motion sequences, my adverts are quite fast paced and therefore I also had to choose quite a fast pace piece of music to match this.
Similarly with my radio advert, I have keep to using the same music to keep consistency throughout making sure that my product is
noticeable and recognisable therefore ensuring that there is synergy throughout all five of my media texts. When looking back on my
radio advert, I believe that the instrumental music ties in well with the pace of the voiceover and therefore suits the narrative of the
advert well.
Throughout my research, I noticed that one of the
key conventions within adverts was the variety
between shots. However, I also noticed that when
a food/drink product was being advertised the
main focus was on the product and therefore the
advert consisted of many close ups. For example
in the Tropicana advert fruit is constantly shown.
This clearly portrays and emphasises on the
contents of the drink just by repeatedly showing
the fruit. Within my adverts, I decided to take on
this typical convention as I believe that it is a
convention which works and suits the purpose of
the product being advertised well.
Tropicana ‘Orange Growers’
See (0:11)
See (0:12) – Advert 2

However one convention which I wanted to challenge was the use of a voiceover. When looking at many existing adverts, you
tend to find that within food/drink adverts there is always the protagonist on screen talking. Although within my adverts as I
have created a stop motion sequence, I decided to include a voiceover. The voiceover allows for me to get the main purpose
of my advert across to my target audience. Not only this, but I also believe that by challenging one of the main conventions it
has allowed for my adverts to take a slightly different approach to many other existing adverts therefore making them unique
by challenging some of the key conventions.
From my research into adverts, I noticed that most end with their product as the end shot if a drink is being advertised.
However I wanted to challenge this convention and just have my logo at the end of each one of my adverts. I also decided
to create animated titles. One reason why I wanted to challenge and develop this convention was because, the product
was being shown all throughout the advert and therefore I felt that it was important to remind the target audience of the
name of the product.
Innocent Advert See (0:25 -0:30) See (0:24)(Advert 1)
Throughout the whole of my five media texts I have used the same music throughout allowing for consistency,
but also for my adverts and product to be recognisable and therefore showing synergy. When carrying out my
research, I realised that most adverts tend to match the music with the narrative and also pace of their
adverts. As I have created stop motion sequences, I decided to use a fast and upbeat piece of music to further
tie in with the pace of the editing. The track in which I used was called ‘Matter of Fact’ and was a royalty free
piece of music. I was originally going to use a piece of music from an unsigned artist, however I later decided
against this as I felt that my adverts portrayed the correct message across to the target audience and
therefore the music should be there to create a positive and happy atmosphere.
Click here to
listen to the
music used
Having said this, within my second sponsorship sequence, I have created a freeze fame of the protagonist holding the
product within her hand as the end shot. Although this sequence has not ended with the animated titles, it still does
challenge the conventions of existing ads as usually the products packaging is shown. Within the second sponsorship I
decided to change the ending to add some variation to my ads. I believe that this has worked successfully and therefore a
slight variation has added more narrative to my adverts. Moreover synergy has still be created throughout my adverts, as
the products logo still appears along with the sponsors logo. By creating a variation between my sponsorship sequences,
I believe it has helped for them to become recognised as a cohesive advertising campaign as the target audience should
still be able to visually see the connection between them.

Moreover, a convention in which I wanted to develop was the use of close up shots. Close ups help for the audience to engage with
the emotion of the advert. Within my second advert and also sponsorship sequence , I decided to use a close up shot to show the
facial expression of the protagonist within my advert. I believe that from using this shot it has enabled the target audience to see the
reaction of the protagonist therefore changing their views on the product. Moreover a close up shot allows for facial expressions to be
seen therefore within my advert I am hoping that this will connote an exciting and happy atmosphere. Additionally by using a
protagonist in both my second advert and sponsorship sequence, this further helps to build upon the narrative.
In terms of my sponsorship sequences, I have kept with the typical conventions of the adverts where the sponsors logo appears
on screen. I decided to keep and develop this convention as I felt that this convention was essential in order to produce high
quality sequences. When carrying out my research, I found that most sponsorship sequences tend to focus more on the branding
of the product and also the relationship between the sponsor itself rather than the narrative. When referring back to my
sponsorship sequences, I believe that I have challenged this convention as I have focused more on getting a strong message
about my product across rather than advertising the sponsor itself.
Additionally, I also choose to keep the sponsorship very broad and decided not to include it within my ads. This is something
which is not seen very often as you tend to find that the sponsorship is related to the programme itself. For my ads, I decided to
sponsor ‘daytime on ITV’ and therefore gave myself a wider target audience as I was not focusing on one specific group of
people.
When relating back to my research, I found that one of the most important conventions of any ad but especially sponsorship
sequences is that the branding of the ad is an essential part as this is what conveys and connotes the message to the target
audience. In terms of the branding, the companies logo, slogan and also main colour scheme should always be included within
the sequence.
Sponsorship 2 (See 00:03) Advert 2 (See 00:15)

Main AdvertsWhen looking at existing adverts, I noticed that many adverts usually have a beginning, middle and an end. This form of narrative is
called an conventional narrative and is something which I had tried to use within my adverts. When analysing my two main TV
adverts advert 2 follows on the narrative from advert one. Within advert one the audience see the smoothies being made. However
within advert two the audience see three different smoothies and then one being drank. I believe that within advert one, I used a
conventional narrative. The beginning shows the fruit which goes into the smoothie, whilst the middle shots the smoothie being made
and the end ends with the products logo being shown at the end.
Although within advert two, this could be seen as using an unconventional narrative. If the audience had not seen the first advert,
then without listening to the voiceover the purpose of the product might not have come through as well. This form of narrative is
called an elliptical structure. This type of structure requires the audience to fill in the gaps, allowing for them to figure out what has
happened. Within both of these adverts. I have also created stop motion sequences. This is again something which the target
audience might not be used to and therefore might feel that the adverts are unconventional. When looking at the screen shots
below it clearly illustrates how a different narrative has been followed even though the same product is still being advertised. Within
advert one the narrative is began and then in advert two the narrative comes to an end.
Beginning (See 00:12) Middle (See 00:16) End (See 00:24)

Sponsors Logo Associations logo (Paralympics)
Associations
main colour
scheme
Iconic
Character-
Ambassador
Company Logo/ Sponsorship
Programme
Name
Sponsorships
product
Person/ host symbolising the
end of the programme- connotes
the programme itself due to it
being a dinner party.
To the left are examples of two sponsorship
sequences which I analysed during my
research. As you can see, a powerful brand
image has been portrayed through the use of
colour and also reference to the company.
When looking at the Paralympics sponsorship
sequence, I believe this connotes a powerful
message. The use of an iconic figure from the
games helps to connote a sense of power and
also achievement. Moreover the companies
logo and also the sponsors logo has been
included.
This is in comparison the next sequence in
which I analysed. This sponsorship sequence
has again used the company and also
sponsors logo but has also kept in with the
narrative of the programme. The use of the
wine bottle further connotes the sponsors
company but it also helps to establish the
programme further.
From looking at these sponsorship sequences
it is clear that branding plays a huge part in
creating a successful sequence. Within my
sponsorship sequences, I have tried to include
as much branding as possible to ensure that
my product is recognised.
Examples of Sponsorship Sequences

When looking at the examples of existing sponsorship sequences, they all tend to have their company logo on screen as
well as a main image and also the sponsors logo. When relating back to my two sponsorship sequences, I have
challenged this convention in one text but also developed it in the other.
In my first sponsorship sequence, I have created animated titles with a white backdrop. This allowed for the name of my
product to appear ‘Juicy Fruities’ and then for the sponsors logo to appear which is ‘ITV’. However when looking at
previous sponsorship sequences, I found that most tend to include some text saying who the programme sponsors for
example ‘sponsors by’. This is in juxtaposition as within my sponsorship sequences, I have decided to include this within
the voiceover. I came to this decision as I wanted my ads to be as spacious as possible. By this I mean that I didn’t want
to include a lot of information as this would have made it hard for the target audience to read. I wanted to create
something which was simple yet effective.
Sponsorship 1 (See 00:10) Sponsorship 2 (See 00:05)
However when looking at my second sponsorship sequence, I decided to change the end titles. Within the second advert
and sponsorship I included a protagonist to add to the narrative of my adverts. When it came to deciding on my end titles
I decided to vary this and have a freeze frame at the end with the titles appearing by fading into the top right hand corner
of the screen. I believe that this worked well and also allowed for their to be a variation between my ads. When linking
this back to existing ads, this challenges the typical convention. Again with this ad, I decided to have the voiceover
mention the sponsor and just have the logo appear on screen. When reflecting on this, I believe that this works
extremely well as the target audience are able to clearly see a visual on screen as well as listen to the audio at the same
time.

Radio Adverts
When carrying out my research into radio adverts, I realised that there were many key codes and conventions in which I needed to
follow in order to create a successful advert which would tie in with my other four adverts creating synergy between all five of them.
When deciding on creating a radio advert for my ancillary text, I choose this text as I wanted to create a challenge for myself.
When analysing existing radio adverts, I realised that the music which is used throughout is identical to the music used within the TV
adverts therefore creating synergy. When realising this, I decided to use the same music in order for all of my five media texts to be
seen as a cohesive advertising campaign. Moreover, I also realised that sound effects are also commonly used in order to create a
certain atmosphere. However, I shone away from this idea as I believed that the music within my adverts created and set the right tone
and atmosphere and therefore the use of sound effects were not needed. When thinking about my radio advert, I also decided not to
include the sound effects to further connote synergy. This could be seen as challenging some of the main conventions of radio adverts,
however there are a large majority of radio adverts which do not include sound effects.
Whilst carrying out my research, I listen to the ‘British Airways Radio Advert’ and also the ‘Monster’ Radio Advert. When listening to
these, it become apparent to me that the scripting of the advert is relied on in order to create the right atmosphere. This is due to there
being no visuals to view therefore the target audience are only able to interpret and relate to the product through the scripting.
Click here to
listen to existing
radio adverts
My radio advert instantly addresses the listeners by using the word ‘you’. Moreover the use of a rhetorical question helps the
audience to question what is being said, really making them think about trying to the product which should further keep them
interested in the advert for longer.
Do you want a healthier, fruiter drink? Then try Juicy Fruities. Made with 100% real fruit, there's bound to be a
flavour that you will love. So try new, Juicy Fruities.
Juicy Fruities. Real Fruit, Great Taste!
My radio advert has definitely developed some of the key codes and conventions but it has also challenges some as well. Within
the advert, the scripting is the most important aspect and is something which I decided to develop in order to create a
professional yet meaningful radio advert one which creates synergy between my other four media texts.
After listening to existing adverts, I realised that they most commonly tend to either address the
viewer straight away by using the words ‘you’ or ‘your’. Similarly they also can make you feel as
if your in the place/situation in which they are referring to just from the description. For example
within the British Airways radio advert it starts off with ‘wondering in a sublime cathedral, let
everyone else follow the guide’. This straight away engages with the listener as they instantly
feel as if they are in the situation in which is being described.

So that all five of my media texts could be seen as a combination advertising one product, I realised that synergy was an important
aspect and something that I had to take into consideration. I first realised this during the researching stages where it became
recognisable that existing adverts all had synergy between them therefore making sure that there adverts were recognisable as a
cohesive advertising campaign.
One of the main ways in which I have created synergy throughout all of my adverts was with the choice of music. I choice an
instrumental piece of music which I thought would add to the atmosphere already being connoted on screen. By using the same
piece of music, this should become a recognisable element within the ads and therefore the viewers should be able to relate this
symbolic element to the brand itself ‘Juicy Fruities’.
Another aspect in which has helped to create synergy is the logo. Throughout all of my adverts, the logo is a constant feature which
I believe was important to include. Not only has it been included in each text, but I have also used a consistent colour scheme
throughout making sure that this logo becomes a recognisable and iconic symbol relating to this product.
Additionally, the voiceover is an extremely essential aspect of any advert to
ensure that the right message is received by the viewers. When researching
into radio adverts, one of the key conventions is that a clear voice is needed
and also the use of language has to be specific and related to the product.
Another key convention in which I noticed was that sound effects help to add to
the atmosphere, making the radio advert much more interesting to listen to.
When saying that the voiceover is an extremely important aspect, I choose to
use the same voiceover throughout both adverts. Moreover I also used the
same voiceover for the sponsorship sequences. In terms of the radio advert, I
adjusted the voiceover slightly due to their being no visuals as I needed to
make sure that a narrative and also the purpose of the product was portrayed
and connoted to my target audience. By doing this, I believe it has allowed for
synergy throughout all of my five media texts. More importantly, it has made the
radio advert recognisable as the protagonists voiceover should be recognisable
from the TV adverts to my ancillary text. Within my radio advert, I choose not to
include any sound effects as I wanted this advert to be advertised through the
use of selective language. For example within the voiceover of both my TV
adverts and also my radio advert, the viewers are addressed personally. ‘Made
with 100% real fruit, there’s bound to be one that you will love’. Just from
looking at this extract from the script, it clearly connotes how this should engage
with the target audience directly making them more interested in the product.
Click here to listen to my
Radio Advert

I also wanted to make sure that each text was aesthetically pleasing to view but also similar to each other. This is
where I had to think extremely carefully about the mise en scene of my adverts. To start off with, for my first advert, I
didn’t take this into consideration. However after I had constructed my second advert, it became noticeable that both of
my adverts did not look like they were advertising the same product. When noticing this, I decided to base all of my
adverts within a kitchen to enhance the cohesive advertising campaign.
Before changing the setting for my advert, this was what
my first advert looked like. When reflecting on this, I can
see how much of a difference the mise en scene has
made and also how it has added to the overall narrative.
When comparing both of my adverts from the first cuts to
the final cuts, I can say that the mise en scene is
massively important in ensuring that the viewers see this
as a cohesive advertising campaign.
This is my final version of advert one. Just from looking at this shot it
clearly portrays the main purpose of my product. More importantly,
the mise en scene has made the advert seem much more inviting for
the viewers to watch. To make sure that there is a direct link between
all of my ads, I have used the same setting throughout as well as
using the same protagonist throughout. By doing this, I believe that
the viewers will recognise the link between my adverts and therefore
recognise the product being advertised. By using the same mise en
scene throughout, it also helps to establish more about the product.
For example as my adverts are based inside a kitchen, this connotes
the product could be something that is home made therefore adding
to the narrative even further.

Within the two screen shots above, it is clear that the same props have been used throughout these two adverts. Similarly it is
also clear that the same setting has been used therefore adding to the mise en scene. Within the first advert, I used the same
props as within the first sponsorship sequence but instead I used different camera angles to show the product from different
points of views. For example I used some mid shots and then also high angle shots to vary the viewers perception of the product.
Advert 1 and Sponsorship 1
Sponsorship 1 See (0:02)Advert 1 See (0:13)
Advert 1 See (0:15) Sponsorship 1 See (0:02)
Again, within these screen shots, I have used the same setting adding to the mise en scene and have also used the same
props. This again ties in with advert two where these props are seen again therefore connoting a connection between all
four of these adverts.

Advert 2 and Sponsorship 2
Advert 2 See (0:11)
Advert 2 See (0:16) Sponsorship 2 See (0:04)
As you can see I have used the same protagonist throughout my adverts. I decided to do this to ensure that my adverts are
recognised as a cohesive advertising campaign. Moreover, I also believe that by using the same protagonist it helps for the
audience to engage with the adverts even further as they should over timer recognise the actor within the adverts.
Sponsorship 2 See (0:01)
Again here, I also used the same props in terms of the glasses with the smoothie in and also the smoothie maker. This is related to
advert one where these props were originally used. From using the same props it has differently created a strong link between all of
my media texts therefore making them recognisable as an advertising campaign. Moreover the mise en scene is identical
throughout therefore connoting that all of my TV adverts are advertising the same product.

Radio Advert
Likewise with the Radio Advert, there are many links back to the four TV adverts. As the radio advert solely relies on the scripting
and language used, I needed to make sure that all voiceovers were fairly similar.
As you can tell from the script below I have tried to keep the voiceovers fairly similar to each other to ensure that there is a
consistent theme and also narrative throughout.
‘There's bound to be
a flavour that you
will love’
‘There's bound to
be one that you
will love’
Radio Advert Advert 1 and 2
Throughout the voiceovers, I have kept to a consistent narrative throughout. The voiceover matches
the action which is happening on screen and therefore clearly connotes the purpose of the product.
In terms of the radio advert, as there are no visuals to view the language was extremely important
throughout this. As mentioned before, I am hoping that the target audience will relate back to the
adverts and therefore realise the connection between all five of my adverts.
‘Juicy Fruities-
Made with 100%
real fruit’
‘Do you want a healthier,
fruiter drink- Then try
Juicy Fruities- Made with
100% real fruit’
When listening to the radio
advert, I am hoping that
the viewers will be able to
link back to the adverts
and remember the shots
which were shown. Above
is the start to both of the
voiceovers. As you can
see within the two screen
shots to the left that firstly
the fruit it shown portraying
that its ‘made with 100%
real fruit’ and secondly the
three flavours connoting
that there's ‘bound to be
one that you will love’.
Advert 1 See (0:04-0:10) Advert 2 See (0:04-0:10)

In order to receive audience feedback, I first created a questionnaire using Google Docs. Google Docs allowed for me
to create a questionnaire which I would then be able send the URL link to my audience in order to receive both
constructive but also useful feedback.
When I first created this questionnaire, I decided to publish it on social networking sites such as Facebook and Twitter.
By publishing it on these sites it would allowed for a very niche target audience to view and then comment on my five
media texts. However upon reflecting on this, I then realised that I was actually narrowing down the feedback in which
I was going to receive. By publishing my questionnaire on Facebook, it was limiting me as the people commenting
would be biased and therefore would not give a truthful opinion. However, with the social networking site of Twitter,
there was a wider target audience and therefore I was more likely to get constructive feedback due to this being an
open community where anyone on Twitter could click on the URL link and comment on my five media texts. Upon
realising this, I realised that maybe Facebook was not the best way to receive feedback so I decided to act upon this. I
sent numerous emails to a more varied target audience allowing for me to widen the amount of audience feedback in
which I would receive.
Within the questionnaire, the questions in which I decided to include were firstly related to the product but secondly
were related to what I hoped to achieve when creating these five media texts. One of my main aims was to create five
media texts which could be seen as a cohesive advertising campaign. To ask these questions I used a variety of
feedback methods such as tick boxes and then paragraph boxes in order to get a more varied and wider response
from my target audience.

One of the most important questions in my opinion was the first question which asked my audience ‘After watching my five
media texts, what score out of 5 would you rate them? I felt that this was the most important question as it would allow for a
fair and honest opinion to be constructed as the audience would have just watched the texts and therefore they would be able
to give a truthful opinion.
When looking at the feedback in which I received, 51% of the viewers said that they enjoyed the adverts and only 5% of the
viewers said that they were of a good standard. This feedback is very positive. However there were also 23% of the viewers
who said that the media texts were of an excellent standard. This therefore connotes to me that the majority of my viewers
enjoyed my adverts and also thought that they advertised the ‘brand new drink’ successfully.
Although having said this, there were 21% of my target audience who did not like the media texts. When reflecting on this, I
believe that maybe these viewers were not interested in this type of product and therefore did not enjoy the advert.
Additionally, another reason could be because, I used stop motion. This is something which isn’t commonly seen within many
adverts and therefore this is something which the viewers might not have been used to or seen recently within existing
adverts.

Within my five media texts, do you think that the logo and slogan were effective
and memorable?
After seeing the percentage of viewers who enjoyed my adverts, I felt that it was important to see what they thought
about the logo and slogan. When carrying out my research, I found that for a product to be memorable the logo and
slogan needs to be catchy and also related to the product.
I asked my viewers whether they thought the logo and slogan were effective and memorable. When looking at the
response in which I received, 98% of the viewers said they thought it was memorable and only 2% replied saying ‘no’.
This clearly portrays how within my adverts, my logo and slogan were effective and memorable. By 98% of my viewers
agreeing to this, it reassures me that the logo and slogan for my product suits its purpose and also grab the audiences
attention.
I decided that I needed to have some constructive feedback and therefore I decided to add a second section to this
question. Here I asked the viewers to comment on why they did not like the logo and slogan. As only one of the viewers
answered ‘no’ to this question, it suggests to me that it’s a matter of personal opinion and what a certain viewer is used to
seeing.
I found this feedback very useful as it allowed for me to consider that maybe the older generation found the logo too
bright and colourful. However as 98% of my viewers agreed that the logo and slogan were effective and memorable, it
therefore connotes to me that the majority of the viewers would be able to recognise and remember this product.

Do you feel the adverts advertise the ‘brand new drink’ successfully?
The main purpose of my five media texts was to advertise the brand new drink successfully. I felt that this was an important
question to ask the viewers as I needed to make sure the adverts were successful. When looking at the results, 86% of target
audience said they thought the adverts were successful. Although there were 14% of the audience who said they did not feel that
the product was advertised successfully. However when reflecting on this, this again does depend upon the type of audience in
which answered my questionnaire and also where I advertised this. The main places were social networking sites and therefore
this information could be a bit biased. Moreover as I used stop motion, this is something which not all of my audience might have
liked and therefore this could have changed their opinion on the media texts.
I also then asked my audience their opinion on why they thought the product was advertised successfully.
“The music fitted perfectly”
“ The voiceover was clear and relevant”
“Nice and simple- you kept focusing
on the brand which advertised the
product very well”
“By showing show the drink was
made it clearly showed the healthy
benefits to the product”
When looking at the feedback received, I am extremely happy with what
the viewers thought about my adverts. This is how I wanted the viewers to
interpret my adverts as it clearly connoted the brand new drink
successfully. Furthermore this also portrays to me that the audience
understood the message of the adverts. One of the most important
aspects of my five media texts was the voice over, which was one that I
wanted to give a clear message to my target audience. From looking at
this feedback the audience said the voiceover was ‘clear and relevant’
and other feedback mentioned that the voiceover ‘helped to understand
the purpose of the advert’, and also that it was ‘extremely clear and easy
to listen along too especially within the radio advert’.
By the audience commenting on the voiceover within the radio advert
being a success, I am extremely happy with this feedback as the radio
advert relies on this aspect and therefore this has to be extremely strong.

The music within my five media texts, was an imperative aspect in order to create a positive atmosphere and also synergy
throughout all five of my media texts. The music in which I used was very upbeat and therefore I was hoping that my
audience would enjoy this. From the feedback in which I received it was very positive with 95% of the audience agreeing
that the music created a positive atmosphere. There were only 5% of the audience who did not agree with this. However as
the majority of my viewers did, I can say that the music in which I choose did create a positive atmosphere and therefore
added to the atmosphere of the adverts.
One of the last questions in which I asked was
whether or not my five media texts worked well
together as a cohesive advertising campaign. When
looking at the results 67% of my audience said ‘yes’
and 33% said ‘fairly’. These results were positive
with none of the viewers answering lower than fairly.
This therefore portrays to me that all five of my
media texts worked well together. Moreover this also
connotes to me that no one thought my adverts were
uninteresting or boring to watch. This feedback was
very useful as it has allowed for me to analyse and
evaluate all five of my media texts as a cohesive
advertising campaign.

I lastly asked my audience to leave any additional comments relating to why they enjoyed the adverts and also how the five
media texts could be improved.
“I enjoyed the use of
stop motion within
the adverts as it gave
the advert a different
take and narrative.”
“I pace of the editing
could be a little bit
faster within advert
one as advert two was
a little faster.”
“The purpose of the
advert/product was
sometimes unclear-
although the voiceover
helped to reinforce this”
The feedback in which I have listed above is the most common information in which I
received. One of the comments mentioned that the purpose the product was sometimes a
little unclear, however the voiceover reinforced this. When thinking about TV adverts, as
they are only on screen for a maximum of 30 seconds it can be quite challenging to fully
incorporate as much information as possible. Within my adverts, the main way in which I
decided to portray the purpose was through the voiceover, as I felt that this would allow for
the audience to see the visual on screen as well as listen to the audio allowing for the
purpose of the product to be portrayed. However I can understand how the purpose of the
product might not have been clear to some members of my target audience for example if
the product should be homemade or if its brought within shops. An improvement which
could be made to my adverts in the future would be to alter the voiceover in order to
connote this. However some members of the audience thought that the product was
advertised clearly and effectively therefore reinforcing that the voiceover maybe should be
a little clearer when editing this as a future improvement.
“The adverts were all
linked and I could
clearly see the
connection between
all five of them.”
TV SponsorshipsAdvert 2Advert 1

From the very beginning of the project, I have used many different media technologies to help me to create my five media
texts.
When looking back on the media technologies in which I used, I believe I used a wide variety allowing for me to explore into
different pieces of software. From using several different websites and also software packages, I believe it has enabled me
to broaden my skills but also develop new skills.
The planning and researching stage was an important part of the process for me as it allowed for me to get an in-depth
knowledge of advertising and also the key codes and conventions commonly used within adverts. Additionally, it also
allowed for me to look at existing TV campaigns to see how to create a successful advert. Moreover it also allowed for me to
explore the possibility of using stop motion. During this stage of the process, I was also able to explore the ancillary text in
which I wanted to create. This was either a web pop up or a radio advert. To help me explore these I used search engines
such as Google which gave me wide range of results.
In addition to this, I also used Google Docs to allow for me to create a
survey on what my adverts should be based upon. I found this online
database extremely easy to use but also very valuable during this stage of
the process. Without creating the survey I would not have been able to see
the views and opinions of what my target audience would like to see my
adverts based upon. From the results of the survey this is what I based the
whole of the planning process around from the initial ideas to the
storyboarding. Even though my idea changed during the storyboarding
process, this survey still influenced the decisions in which I made about the
logo and slogan for my overall end product.
For my audience feedback survey to reach a wide target audience, I used social
networking sites such as Facebook and Twitter. By sharing my advert survey on
these networks, it allowed for me to see the views and opinions of many people
from a wide range of backgrounds giving me a varied amount of results.

Throughout the whole of the project, I used a blogging site called blogger. This blogging website allowed for me to
post all of my ideas throughout the whole of the process. More importantly it also allowed for me to keep track on
my progress. This media technology was something which I was familiar with as I had used it previously during
my AS coursework. This therefore meant that I could use this software to help develop and expand my media
knowledge.
During the planning and researching stages, my blog became extremely important. It was a valuable resource to
allow for me to keep track on my progress and also the stage in which I was at. For example, I would blog all of
the adverts in which I had analysed allowing for me to look back on these in order to help me create a successful
media text. When it came to planning my five media texts, I found that my blog allowed for me to write down all of
my ideas and reflect upon these. Not only this but it also allowed for me to share my ideas with other people
allowing for us all to get a greater understanding. Additionally it also allowed for me to explore previous students
blogs for guidance.
During the construction stages, blogger.com again became a vital resource for me to keep track on the progress
in which I was making. Alternatively it also allowed for me to reflect upon my weaknesses allowing for me to
improve upon these.

Another new media technology in which I used
throughout the whole of the process was YouTube.
Throughout the researching stages, this resource
became a vital source for me. It allowed for me
explore into existing media texts which enabled
me to analyse these in depth allowing for me to
broaden my knowledge and have a greater
understanding.
Moreover, I also used YouTube during the
implementation stage. YouTube allowed for me to
research into techniques allowing for me to widen
my skill range. After using YouTube throughout
the process, I believe that it proved to be a vital
resource.
As well as using YouTube, I also used Vimeo.
Vimeo is similar to YouTube where people can
upload there videos. Similarly I could also upload
these onto my blog allowing for me to analyse
them. However I found that Vimeo provided me
with a wider variety of stop motion sequences and
also adverts to explore through, compared to
YouTube which is used more widely to broadcast a
whole variety of videos.
After using both YouTube and Vimeo throughout the stages of creating my five media texts, I believe it has
helped me to explore existing media out there on the market and how I could use the ideas as inspiration for
creating my media texts. When reflecting on using these two media technologies, I believe they have allowed
for me to develop my knowledge and also allow for me to see what media is already out there on the market
allowing for me to create unique and engaging adverts.

Sound Cloud is a royalty free website which
allows for users to explore through a range of
music. I used this media technology in order to
explore a wide range of content on the internet.
By doing this, I could then compare the content I
found on this website to another such as
YouTube.
When using this software during the planning
stages, I found it to be very useful. Not only did it
allow for me to search for existing music, but it
also allowed for me to upload some tracks which
I had found from other websites. By using this
website, I found it allowed for me to upload as
much audio as needed which enabled me to
embed it onto my blog.
On some occasions I found this website to be of
more use than YouTube. When using YouTube
there is a lot of unnecessary content and
therefore it can become hard to find exactly what
you are looking for. However when I used Sound
Cloud to search for music tracks it was a quick
and simple process.

When constructing my five media texts, I used the software of
Adobe Premiere Pro CS6 and also Adobe Photoshop CS6. This
software was the most up to date version which therefore allowed
for me to explore all of the features. For the creation of my logo
and slogan, I used Adobe Photoshop CS6. I decided to use this
piece of software as firstly it’s a professional piece of software
used within the industry but secondly because I had used this
software before which therefore allowed for me to already have
an understanding of the basics.
When creating my logo, I tried out many designs in order for
myself to be able to experiment with different features available to
me. I found that when experimenting with the different features it
enabled me to target my target audience even further through the
use of colours and also effects. Moreover, I also had to consider
the branding of the product to ensure that this related back to the
product being advertised. Overall I believe that by using the
software of Photoshop it allowed for me to create a professional,
stylish and also unique logo which was specifically aimed at my
target audience but also my product.
Final Logo and
Slogan

When creating my five media texts, I used Premiere Pro. I decided to use this software as I felt that it would allow for me to
piece and edit together all of my shots into one sequence in a much more effective way.
Within Premiere, I also created my end titles for both my adverts and also my two sponsorship sequences. I decided to
create my end titles within this software as it allowed for me to animate these enabling me to add effects to them. For
example the main purpose of my titles was to show the letters of the logo falling into place. This was done by adjusting the
position and then moving the title into the correct place. This therefore created a falling effect. On the other hand I could of
used Adobe Flash to create these titles. However I felt that it would be much more efficient if I created these within
Premiere as this was the software I had used to edit my adverts.
Before being able to create these animated titles I first had to create my logo within Adobe Photoshop. To create the logo, I
had to save each letter as a separate PNG image allowing for these to be imported into Premiere Pro and edited one at a
time.
I also used this software to create my radio advert. This was the easiest piece of software to use as it allowed for me edit
together the audio and the soundtrack to ensure that it flowed correctly. Moreover I could also add in any sound effects if I
wanted to use these without any hassle. From using this software, I believe I have been able to create five very successful
media texts which suit their purpose accurately.

To enable my voiceover for my adverts to be of a high quality I used a Roland MP3 Recorder. By using this recorder it allowed
for the device to be positioned quite close to the person who was speaking( the protagonist). This allowed for a clear and also
precise recording to take place. Moreover when using this device, I was also able to adjust the volume accordingly. For example
when recording, many voiceovers were recorded to ensure that the sound for each recording was perfect. This was extremely
important especially for my radio advert. Due to the fact that the voice is the only aspect heard on a radio the voiceover needs to
be able to be clearly understood in order for the viewers to understand what is being said. I believe that by using this MP3
recorder it enabled my voiceovers to be clear, precise and also accurate.
Another media technology in which I used throughout this stage of the process was an SLR camera. This type of camera was
necessary as it gave me complete control over how I wanted the photos to look. More importantly as my adverts were purely
based on stop motion it meant that these photos had to be accurate and also consistent. This is in contrast to if I was to use a
standard digital camera, I wouldn’t have had control over the photos and also the settings nor would the image quality be as
good. With a digital camera, the camera would have adjusted the settings accordingly which would not have gave me a
consistent setting due to when taking reshoots the camera might not have gave me the same setting as the first time
therefore meaning that all of the photos would be different. However when using the SLR camera, I was able to determine the
adjustment of the setting in terms of lighting and also the setting used. When taking the images, I tried using many settings
on the camera. Although, after using the camera and looking back on the photos, I found that using the automatic setting
worked the best.
Having said that the SLR camera gave me more control and freedom over my shots, this is a technology which I struggled
with. Due to the fact that it gave me complete control, this was a weakness of mine. I investigated with also using the
continuous shot mode which allowed for me to get several shots of one motion. However when I reflected on these images,
some of them were out of focus and this was not noticed until importing these into Premiere. Although now, when reflecting
on this, by this being one of my weaknesses, I believe that it has enabled me to learn more about the media technology. The
reason why some of the images came out blurry was because the images were being taken to quickly for the camera to focus
and also the when objects were moving to quickly. When it came to shooting my second advert and also sponsorship
sequence, I was unable to use the same camera. I still used an SLR but instead this time it was a Nikon instead of a Sony.
When reflecting on the images, it is clear that there was a huge difference in terms the quality of the images. This therefore
has meant that throughout my adverts there is a slight difference within the quality. Moreover, I also used the continuous shot
in order to experiment with getting enough shots in order to create a effective yet sucessful stop motion sequence. When
reflecting on these images, they came out much better and none of them were blurry. This therefore portrays how I was able
to progress throughout the process.
Moreover, I also used a Lighting Rig. This equipment allowed for me to get the lighting accurate so that each one of my shots
were the same allowing for consistency. However when it came to deciding on the correct narrative for my adverts, I decided
against using these images as I wanted there to be more narrative within my adverts allowing for synergy between all five of my
media texts..

Even after completing the creation of my five media texts, media technology still played a vital role within the
process of my evaluation. After creating my five media products, I uploaded these onto YouTube and then onto
my blog. Moreover, I also posted these onto my Facebook and Twitter page and sent links to friends and family
through email. By doing this it enabled a wider variety of people to view my five media texts therefore hopefully
providing me with constructive feedback enabling me to see how well my adverts have been received by the
public.
Twitter
Facebook

As well as using social networking sites, I also used Google Docs. This online tool allowed for me to create
an easy and unique questionnaire which was specifically targeted towards my five media texts. As I had
used this tool before, I was confident with how to present my questionnaire in order to make it a quick yet
effective source of feedback.
An advantage of using this tool is that as it was based online, it became a lot easier for people to fill out.
Moreover this also enabled it to be emailed and also posted on social networking sites such as Facebook
and Twitter in order for as many people as possible to give feedback. By doing this, it allowed for feedback
to be received much quicker had this questionnaire been done by hand. Moreover it also enabled people
the opportunity to watch my five media texts whilst filling out the questionnaire making sure that they fully
understood the product and adverts before giving feedback. Another advantage is that after receiving the
feedback, I could then produce charts and graphs quickly and effectively, which enabled me to analyse and
review the feedback in which I received.
When reflecting upon the questionnaire in which I constructed, I believe all of the questions I included were
relevant to my product but also allowed for me to see whether or not my product came across to the public
in the way I intended for it do to so. Additionally, I also believe that creating the questionnaire online was the
most realistic and also relevant way to receive feedback.

Advanced Portfolio Evaluation Draft 2

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Advanced Portfolio Evaluation Draft 2