Adver taylor
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This document compares magazine advertisements for Taylor Swift's album "Red" and a new artist's debut album "Red". It analyzes design choices for both, such as photo effects, positioning of text and images, and use of color. Key differences noted are that the new artist's ad features "child-like and playful" photo filters to portray a cartoon-like style, their name is placed with the album title to immediately connect the two, and they use direct eye contact and a playful expression to pull in the audience rather than Taylor Swift's more serious expression. Both ads feature the artist in feminine poses and incorporate sale information in a red strap line at the bottom.
Adver taylor
- 1. Although the picture is small, it is the only image that is in full colour showing that is the most important. The sepia effect makes the main image look classic and vintage. The lack of colour also makes the advert look stripped back and natural. This is a magazine advert for Taylor’s newest album ‘Red’. The largest text on the advert is the title of the album but the audience is not told that ‘RED’ is the name of the album, as if we are meant to already know which suggests that this ad is appealing to Taylor’s existing fans who already have knowledge of her work.
- 2. This is a magazine advert for our album ‘Red’. The largest text on our poster, like Taylors, is the title for our album ‘Red’. Unlike Taylors poster, we had to incorporate ‘debut album’ directly below as we are promoting a new artist with a much smaller existing fan base than Taylor Swift In contrast to the use of a sepia effect in Taylors poster, we have used artistic filters in photoshop to portray child-like and playful connotations. The effects in the poster are meant to remind the audience of a cartoon.
- 3. Taylors head is above the text suggesting that the designer is replying on the audience to identify with Taylors image before reading the text. We also know that she is an established artist because the audience are not told that ‘Red’ is the title for Taylors new album until we reach the bottom of the poster. The main colours for the advert are red, black and white.
- 4. Here, I made the decision to have the artists head at the same level as the album title, allowing the audience to make the connection between the two, immediately. This is slightly different to the advert featured from Taylors campaign. Like Taylors advert, our main colours here are red, black and white linking with the denotations of the album title.
- 5. Taylors facial expression and body language here are both quite serious. She is not making direct address giving the impression she doesn’t know the camera is there. As the viewer, we feel as though we could be looking in on her private life supporting the idea of voyeurism. The natural lighting of the image implies that Taylor is being herself and natural around the camera making herself seem real and honest – which are characteristics Taylor wants her image to portray to her fans.
- 6. During this shoot, we used the same soft studio lighting as we did in the performance shots to keep a strong continuity between our final outcomes. Unlike Taylors poster, the artist is seen n with a playful facial expression and is making direct address in an attempt to pull the audience in creating synthetic personalisation
- 7. It could be argued that the way Taylor is dressed (shorts) and how she is showing the curves in her body by the way she is stood may suggest that she is trying to appeal to an older target audience or possibly a male fan base through the use of feminine ‘sex appeal’ or the make gaze. Sale information inside a red strap line at the bottom of the adverts. In contrasting red and white colours to keep is eye catching.
- 8. The body language is quite similar to that seen in Taylor’s advert. The artist is over her shoulder and again is in extremely feminine costume. The only difference is that in our poster, we have chosen to use a long shot rather than a mid, to show the whole of our artist. Following the conventions, we have incorporated the strap line to the bottom of our advert with sales information on.