Advert 3 - bus stop advert creation process
- 1. Advert 3:Online Ad Creation Process Omar Rasoul
- 2. Step 1: Enhance Image Here my first step was to enhance the original photo and the way in which I did this was I went over the image using the sharpen tool and this was in order to remove the blur that was on the original image and make the background look higher quality.
- 3. Step 2:Darkening Background Here I wanted to match the tone of the other two adverts which were darker and utilized darker colours such as the selected blue and what I did to achieve the look seen in the after image is I used the brush tool with the opacity turned down to 10% and went over the image a couple times and what this did was left us with a blue tint that makes it look like it’s a cloudy day and there are clouds outside the window.
- 4. Step 3: Editing Image of Subject Here I aimed to remove some of the logos and things on the subjects bag and the way in which I did this was through using the clone stamp tool and selecting an empty area of the back which I would use to cover the logos, the more time consuming process was covering the handle in the front of the bag as I also had to cover the shadows it left and this was also trying to get past the challenge of the clone stamp tool not picking up the wrong elements or leaving unrealistic smudge effect.
- 5. Step 4:Editing Image of Subject Here I went on to remove the subject from the original image and I did this using the object selection tool I ten opened a new A4 canvas and deleted the layer of white and resized the subject to fit so I can be able to freely edit the image of the subject on said canvas.
- 6. Step 5: Editing Image of Subject Here I again wanted to match the tone of the other two adverts which were darker and utilized darker colours such as the selected blue and it also had to be done to match the edit I did on the background that will be used and doing this will help them look as if they are apart of the same scene and the subject is actually at this location in term adding a more realistic look to the image.
- 7. Step 6: Adding effects to Image of Subject Here I aimed to incorporate effects to the image of the subject that would help the image look more realistic and natural on this new background. I went on to layer effects and enabled three options, bevel & emboss, inner shadow and drop shadow. When enabling and adjusting bevel & emboss it gave the image of the subject a more three dimensional look and added more depth to the image of the subject and then after doing this I went on to add an inner shadow and turned down the depth and scale and what this it hid any unnatural looking outlines on the image of the subject and helped add a realistic shadow effect on the subject but most effective was the addition of the drop shadow which when I adjusted the size and scale left the shadow of the subject on the door and in term helping her look more natural on the background as it gave the image of her more depth and made her seem like a more natural part of the image.
- 8. Step 7: Adding effects to text Here is the figure of weight that’s meant to give a visual representation to the immense weight having depression can put on a person weather that’s mental or physical. I aimed to give the figure a metallic and raised look. To achieve this I first went on blending options and removed the levels of white I then went on to use the magic wand tool so I would be able to add effects to the text and the text alone and after clearing using the magic wand tool I went on to layer select and enabled bevel and emboss to get the raised look to the text then and inner and drop shadow to remove any outlines and add more depth to the text.
- 9. Step 8: Adding effects to text Lastly I added the effect satin on the text and this gave the text a more metallic look darkening the light greys and adding a shimmering light effect to the metallic text. I then went on to move the layer containing these numbers to the main advert and resized and adjusted it on the subjects backpack.
- 10. Step 9: Text After going through the blending options I used the magic wand tool to remove the what to us is an invisible layer which was the white background and after doing so quick select the whole text and then go to hue and saturation and turn it white in without colourizing move the last bar all the way down to white and then do this for each ither piece if text gotten in this manner.
- 11. Step 10: Placement of text At this stage I placed each layer of text in in the order I wanted them in and after doing so I linked each layer and then resized them and moved them in the position I wanted them to fill. For the actual slogan I had four separate layers which for the advert I wanted to re size separately for stylistic effect and the way in which I did this was kept the layers separated and unlinked and then resized them and moved them in the appropriate positions.
- 12. Step 11:Social Media Logos Here I had to get images of logos for some social media platforms that again would be at the bottom of the advert near the sift logo. The way in which I was able to put these logos onto the advert is through using the object selection tool I was able to highlight the logos and after doing so I simply dragged them on to the tab with the advert and re sized them and placed them appropriately to where they had to be. Next I
- 13. Step 12: Addition of sift logo Finally I went to the S.I.F.T logo I created and moved it to the main image. First I went on to merge the image layers so the hands, the shapes and the newspaper clippings I then linked them to the layers of text and then moved the whole logo to the base image and resized it and adjusted its space on the advert.