ADVFinal
- 2. The Big Idea Goal:To increase awareness of “My Coke Rewards” campaign for Coca-Cola How? Indicate target market for media strategies Promote MyCokeRewards.comusingsocial media and internet/mobile marketing Create a working budget
- 3. My Coke Rewards: How it Works Double labels on all plastic bottles Consumers peel the label to find My Coke Reward points and a graphic of the prize they could win with more Reference pointing to MyCokeRewards.com Attracts to website and offers incentive to research the brand and campaign
- 4. Target Audience Considered an “American Brand”, despite being sold in more than 200 countries. This campaign will be designed to target American customers Primarily Market: ages 13-18 Secondary Market: ages 19-24 The Stalwart Group sums up the youth market: “Identifies with music and social media, oversaturated with media, agrees that advertising is the way to find out about new products, and believes multi-tasking is wonderful. Social media is key” “Defined by expressionism and optimism”
- 5. Social Media Primary tactic for advertising and optimizing My Coke Rewards Use of Facebook and Twitter to gain the attention of the target media Use of visual photos to attract audience stimulated by expression Updates on new prizes and sweepstakes Increasing followers Engaging with the public to find out the most desired prizes by consumers, what’s working and what’s not
- 6. Twitter
- 7. Facebook
- 9. Internet Marketing Increase SEO for MyCokeRewards.com with key words: coke rewards, coke products, Coca-cola, coke rewards codes, my coca-cola rewards Slogan for Internet Marketing: “Win Big with My Coke Rewards Sweepstakes & Rewards, or Donate Grab your favorite beverage & win coins www.mycokerewards.com” Design Strategy: Bright colors to attract target audience
- 10. Originally Designed Set of Ads for Social Media Campaign
- 11. More Original Ad Designs
- 12. Budget “And Coca-Cola said it would reduce business costs $550 million to $650 million by the end of 2015 and reinvest the money in areas like marketing and building brands” More than 2.5 billion on advertising CPC for ads using Google AdWords Set daily budget to control how much to spend, adjust bids to trump competition, create more ads to be consistent in relevance
- 13. Mobile Strategy QR codes on packaging QR codes on My Coke Reward labels to scan directly to MyCokeRewards.com for information on brand products and prizes MyCokeRewards.com mobile app. with daily updates