Adwords training ppt
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This document provides an introduction to online advertising and search engine marketing. It discusses how global digital ad spending is projected to surpass newspaper advertising by 2015. It defines different types of online advertising including search engine marketing, display ads, email marketing and mobile ads. It specifically focuses on search engine marketing and pay-per-click advertising. It lists many popular global search engines and explains why Google is a good choice for search engine marketing due to its large user base and constantly improving search algorithms.
Adwords training ppt
- 2. Traditional vs Online Marketing
- 3. DO YOU KNOW ? • Global Digital Ad spend to overtake newspapers by 2015
- 4. SO WHAT IS ONLINE ADVERTISING? • Online advertising, also called Internet advertising, uses the Internet to deliver promotional marketing messages to consumers. • It includes email marketing, search engine marketing, social media marketing, many types of display advertising (web banner advertising) and mobile advertising. • In 2012, Internet advertising revenues in the United States totaled $36.57 billion, a 15.2% increase over the $31.74 billion in revenues in 2011
- 6. What Is It? Why Use it? What Are the Advantages?
- 7. ? Paid Search ?? ? PPC ? ? Pay Per Click ?? ? SEM ? ?? CTR ?? ? CPC ? ? CPM ? ?? CPA ?? ?? QS ??
- 8. Search engine marketing (SEM) / Pay per click (PPC) • Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. • SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click listings.
- 9. Search Engines across the globe • Search engines with SEM programs • • • • • • • • • • • • • Google Yahoo! Bing Ask.com Soso.com - China Baidu - China Seznam.cz - Czech Republic Yandex - Russia Rambler - Russia Timway - Hong Kong Onkosh - Arabic search - Middle East Aýna - Arabic search - Middle East and North Africa Leit.is - Iceland
- 10. SO WHY GOOGLE ?????? • Because they provide the best search results for their users. • They are constantly updating their search algorithm to ensure that when you search for something you will get the best and most relevant results. • Google succeeds through innovation
- 11. Google Adwords Reaches Global Markets People use Google in over 100 languages The Google Network reaches more than 80% of worldwide Internet users. 11 Sources: Measured by Media Metrix and NetRatings (September 2004); “2005 Web Globalization Report Card,” Byte Level Research (November 2004) 11
- 12. The Google Network Google: #1 U.S. search engine: Search partners: Thousands of Content partners: 12