Aem presentation
- 1. QuadsStudios Business Proposal AEM George - CEO & CTO Shaun - COO Haris - CFO Zheng Yu - CMO
- 2. Introduction These are our KEY points ● Our Company and Products ● Elements of proposal These are the ELEMENTS of our proposal ● VALUE PROPOSITION ● REVENUE MODEL ● MARKET OPPORTUNITY ● COMPETITIVE ENVIRONMENT ● COMPETITIVE ADVANTAGE ● MARKET STRATEGY ● ORGANIZATION DEVELOPMENT ● MANAGEMENT TEAM
- 3. Our Company The Name of our Company is QuadsStudios We create applications. We plan to create many apps.They would range from Everyday Apps to Gaming Apps.
- 4. Our Product Our first idea is the game app Stick Fight MMO It is Under the categories Action, Platformer We plan to put it on The App Store, The Google Play Store and Have this app Downloadable on the Our App Page it can be downloaded onto the computer and used on it. . The App itself is Free, But there would Be in-App purchases, The cheapest being $0.50 the most expensive being $50.00. We Plan to Earn $100’000 a Month. The Apple App The Computer and Google Play Store App
- 5. Why is our app good? WHY IS OUR APP GOOD? -Our app is mostly targeted at people between the age of 18 to 30 -Our app is targeted at gamers or people with fast-paced life who are in need of entertainment -The age groups that we have set are children and young adults as the game is free to play and children are able to enjoy it even if they cannot spend money on the app. Young adults who have busy lives can take a break from work and relax by playing our game. Young adults also earn money and can afford to spend money on our game. - 5% of our total monthly income will go to charity
- 6. BUSINESS MODEL - Our business is about creating applications and have people use our services. - Our revenue model will be IAP and advertising based. - If we were to hire 5 game developers at a starting salary of $2500 per month, 5 * $2500 = $12’500
- 7. BUSINESS MODEL IAP Incomes - On average, a normal customer will purchase around $2 of IAP. - Hence if we have 100’000 downloads in 1 month, $2 * 100’000 - (5% * 20’000) = $199’000
- 8. BUSINESS MODEL Advertisement Incomes - If other companies wish to advertise on our application, we will put it through the form of ‘Get Free Rewards’ - Companies can decide whether they want to advertise using a video or have players download their applications. - Players have to either watch videos or download applications to get their free currency in-game. - One video advertisement costs $10 and if one application advertisement costs $30 Hence if there are 100 video advertisements and 100 application advertisements in a month, (100 * $10) + (100 * $30) = $4000 per month
- 9. BUSINESS MODEL Total income: Advertisement income + IAP income - Salary = Total $4000 + $199’000 - $12’500 = $190’500 per month
- 10. ORGANIZATION DEVELOPMENT - George will be the leader as well as be in charge of the development of the website as the CEO and CTO. - Shaun as the COO will oversee the general operations of the business. - Haris will be in charge of the finance of the business as the CFO. - Zheng Yu will be in charge of marketing for the business as the CMO.
- 11. VISION AND MISSION - We vision to bring a new level of gaming to the world. - Mission Statement - Providing entertainment, happiness and convenience to people around the world.
- 12. BUSINESS OBJECTIVES - 1’000’000 total downloads - Good game developers - Company to win top developers’ award - Work together with other companies to create various types of applications
- 13. KEYS TO SUCCESS - Using websites and apps to bring convenience to consumers. - Video Games are now the top form of entertainment in the world.
- 14. STRENGTHS OF OUR COMPETITOR GAMELOFT - One of the top game developers in the world - Has top game developers - Well known - Have many people in their community
- 15. WEAKNESSES OF OUR COMPETITOR GAMELOFT - Most of the applications are paid. - Games that they make are mostly Pay-To-Win. (e.g. Six Guns) - Many people are not satisfied with their customer service. (e.g. http://orderandchaosduelsforum.com/thread-1343.html)
- 16. MARKETING STRATEGY Mainly using social media as our advertising strategy - We would also be using facebook as our advertising strategy. - We are using social media as it is global and many people use social networking sites and advertising on social media sites is more radio and television. - It is also convenient for people to access the internet and notice our company.
- 17. MARKETING STRATEGY YouTube Advertising: - Free Advertising on Youtube through uploading videos on our service. - Paid Advertising on Youtube through advertising on other people’s videos. Facebook Advertising - Build up a page and advertise our service. - Gain popularity by encouraging people to help us market our service and adding on to the community.
- 18. Thank You For your kind attention