Agencies - Talking to Clients about Digital Accessibility
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This document provides an overview of website accessibility and the Americans with Disabilities Act (ADA). It discusses how the ADA requires equal access to public spaces and digital assets. The document outlines the Web Content Accessibility Guidelines (WCAG), who enforces accessibility standards, and potential fines for non-compliance. It emphasizes that accessibility helps businesses reach more customers and avoid legal issues. The document promotes a 5-step method for assessing, auditing, remediating, and maintaining website accessibility.
Agencies - Talking to Clients about Digital Accessibility
- 1. Introductions Accessibility It’s The Law - It’s The Right Thing To Do • Helping businesses achieve accessibility • Helping those with disabilities utilize digital assets Get ADA Accessible.com | Phone: 812-413-9906 | Info@getADAAccessible.com © 2019 GetADAAccessible.com a division of Imagination Base LLC
- 2. The Way We Do Business Has Changed
- 3. In the 1990s, President Bush signed the Americans with Disabilities Act The intent of the ADA was to provide equal access in public places such as shopping, theatres, banks, etc., for those with disabilities. Businesses were required to modify their locations by adding ramps, handicap parking, automatic doors, handicap bathrooms and other barriers. The Internet was in its infancy and not explicitly mentioned within the ADA.
- 4. Fast forward to today. We now do our banking, shop, apply for a job, book a hotel room, hail a taxi - about anything you can think of… All from the palm of our hand thanks to the Internet
- 5. NEW STANDARDS Not long ago, mobile was not considered with digital tech and websites. Because so many people use a mobile device, websites that look good on mobile are now a standard. Today, businesses are ”remodeling” their digital assets in order to abide by the ADA – just like they did for their brick and mortar business in the ’90s. Disabled people use many assistive technologies to access digital content. The most common is a screen reader used by those who are sight impaired, closed captions for hearing impaired. Website owners and digital technologies now have new standards that have to be implemented…
- 6. WHO MAKES THE ACCESSIBILITY GUIDELINES Web Content Accessibility Guidelines - WCAG 2.1 Are International Standards for ADA and Section 504/508 3 levels of compliance are provided: A, AA and AAA WHO ENFORCES The ADA is a broad law monitored by the DOJ. Digital assets and websites can be considered places of public accommodation and cannot discriminate against people with disabilities by failing to provide auxiliary aids where needed. Many lawsuits are setting precedence for future lawsuits. FINES & LAWSUITS First violation under Title III from $55K to $75K, for subsequent violations $150K is the maximum. Lawsuits by individuals, Office of Civil Rights (OCR), Demand Letters from DOJ, and individual plaintiffs can all be results of non-accessibility.
- 7. How Can Accessibility Help Your Business? 1 out of every 5 people have a disability. 57 Million in U.S.A. Who do business, shop, and spend money on digital with companies that make it easy for them using their assistive technologies. • It’s estimated that the spending power of this large group of buyers is at $15 billion. • 71% of those who visited a website, said they would click off a site if they found it difficult to use. • 82% of customers who had accessibility needs said they would spend more time on a site if it were more accessible.
- 8. Many disabled are exercising their rights under the ADA and filing discrimination lawsuits or issuing settlement letters for huge sums of money. The law firm of Seyfarth Shaw, who specialize in accessibility law – AdaTitleIII.com has calculated that Federal Website Accessibility Lawsuits have Nearly Tripled in 2018. There were at least 2,258 digital accessibility lawsuits in 2018 – a dramatic increase from the 814 such lawsuits in 2017 and the 262 filed in 2016. The number in 2019 is expected This doesn’t taken into consideration businesses who have settled before a lawsuit was file.
- 9. Being accessible is not just about avoiding legal litigation. Not only will accessibility satisfy the legal aspects of accessibility, it can also... • Increase your sales by reaching your full market for a portion of the $15 billion disabled people are spending. • Set you out as a leader who values all customers. • Open the possibility of working with government agencies. • It can possibly help with search engine results.
- 10. How Does a Business Create an Accessible Website?
- 11. We 5 Step systematic proven method OUR FOCUS IS TO ASSIST IN THE IDENTIFICATION AND REMEDIATION OF ALL THE ACCESSIBILITY ISSUES WITHIN YOUR DIGITAL ASSETS. 5-step systematic, proven method has helped many businesses audit, remediate and maintain their digital assets providing a worry-free solution you can trust. Assessment of current state of accessibility Full Audit Remediation Certification of Accessibility by issuing a VPAT Accessibility Assurance The only way to make sure your website is accessible, following the full WCAG guidelines and open your digital presence up to a wider audience is to perform both manual and automated testing. Don’t be fooled by low cost, alternatives.
- 12. ACCESSIBILITY ASSESSMENT Uncover what the accessibility issues are. Before accessibility issues can be fixed, an understanding what they are must be ascertained. You’ll have a roadmap to know what issues are currently on your website or app and a plan to get to accessibility. During an Accessibility Assessment, tests are run on a targeted portion your digital assets to identify the the current state of your website or app in regards to accessibility, review PDFs and videos if applicable, color contrast, and any third party applications being used. We’ll utilize automated and manual testing using a screen reader to simulate the experience of those who use assistive technology. Working with your team, unique pages that should be included in a full audit will be identified. Why Have an Accessibility Assessment With an Accessibility Roadmap in hand, you’ll get an understanding of the accessibility issues currently being faced. An investment range for a full audit will be provided including remediation of documents, PDFs & videos if applicable, remediation of code, and certification of accessibility.
- 13. Full Accessibility Audit Manual and Automated Audit, Documents, Videos Full Accessibility Audit is the next step. An automated scan and manual audit of all the unique pages identified will be audited by our certified testers. During an Accessibility Audit, areas identified during the Accessibility Assessment. Our certified auditors utilizes the details we uncovered during the Assessment to create a details Accessibility Report to be used during the Remediation process. If your team will be doing the remediations, we’re there for consulting, and will do a follow-up audit to ensure all errors have been fixed. A full audit will provide you complete details Detailed Accessibility Audit Report to be used for remediation. Options that can be included • Remediation by our team of documents and videos • Consulting with our team • PDF and video remediations • Certification via a VPAT of the website is accessible once all the fixes have been completed
- 14. Remediation Fix the issues Making the changes needed to achieve Level AA of the WCAG 2.1 Options for remediation: 1. We can tell you what to do - With the Full Audit Report in hand, your development team make the fixes. We will still preform a follow up audit to ensure all issues have been fixed. 2. We can do it with you – offering consulting along the way to your development team 3. We can do it for you – our accessibility developers utilize the Full Audit report to skillfully make the needed adjustments. Documents and Video Remediation Accessible Documents, Video and Audio Level AA of the WCAG 2.1 Documents such as PDFs, Word, Excel sheets must be accessible as well to meet the WCAG guidelines. Videos must offer closed captions and can also include a transcript for those who use screen readers. Audio on a website should provide an alternative such as a transcript.
- 15. Accessibility Assurance Program Maintain Accessibility Keeping your digital assets accessible Your assets are monitored to ensure any new changes are accessible. • Monitoring and report any changes to your accessibility status • Annual website audit • Annual updated VPAT if necessary
- 16. If you have received a letter of intent to sue, offer to settle or are currently in a lawsuit, you want the facts and want help so you can get back to doing what you do best, running your business. Our Core Values • Creative and imaginative with passion • Think outside the box • Giving more than expected • Pride, quality and excellence in all we do. • Honest and respectful to everyone – always. Our Core Focus Creating an accessible web for all users to enjoy through educating website owners, accessibility development and remediation.
- 17. Teresa Huber Founder and CEO As a business owner and a hearing impaired consumer, I understand both sides of the accessibility issue. It is my desire to help businesses grow their business by reaching a market they may be missing and protect their business from accessibility law suits. It is also my focus to ensure those with disabilities are able to have the freedom that comes from full use and enjoyment the Internet brings to so many who are not disabled. My background is in web development for over 20 years. I started to focus solely on accessibility after a school corporation asked me to provide it for their 16 schools. Since then, our team has developed several school corporation’s websites with accessibility built-in, we’ve audited and remediated e-commerce websites, hospitality websites, financial providers and many other types of businesses. I’m so very pleased to have had the opportunity to speak with you about accessibility and look forward to making your digital asset accessible.
- 18. Director of Sales and Project Manager Mike Winterthieme Director of Sales & Project Management Mike leads the team every step of the way of the project, ensuring your project meets is completed on-time, within budget and is assessible. 19 years of project management experience, you know your projects are in good hands. Mike has successfully led all phases of diverse technology and business projects. From brochure website development to multi-million dollar software development. He has ensured the projects were completed to meet all the specifications of the job.
- 19. Our Accessibility Auditors and Developers Our Auditors are: Certified by International Association of Accessibility Professionals Accessibility consultant and experts for universities and businesses Our Accessibility Developer Experienced full-stack developer Five years experience in auditing and developing accessible websites.
- 20. Than you for making a difference Accessibility provides independence to those with disabilities, opens a business to their full market and gives you peace of mind that you’re following the ADA. Thank you for making a difference. GetADAAccessible.com | Phone: 812-413-9906 | Info@GetADAAccessible.com