AgencyPresentation_Slingterns2015_FINAL
- 10. ‹#› DESIGN
- 13. ‹#› DESIGN Naming Process The Brickwalk District Herringbone Quarter The Brickwood District Brickway East The Steel Commerce District Venture East. The Mill The Catalyst District
- 14. ‹#› Naming evolution The Brickwalk District DESIGN Naming Process
- 15. ‹#› Logo DESIGN
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- 21. ‹#› Imagine
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- 24. ‹#› Dallas Artist – Daniel Henigman
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- 36. Customer Journey
- 37. ‹#› WORKING FOR A CREATIVE COMPANY WANTING A CREATIVE AND INSPIRING WORKPLACE / RESEARCHING OPTIONS LEASING OFFICE SPACE IN THE BRICKWALK DISTRICT REFERRING FRIENDS AND COLLEAGUES TO THE AREA Awareness Consideration Purchase/Loyalty Advocacy THE BRICKWALK DISTRICT JOURNEY
- 38. ‹#› OWNEDEARNEDPAID LOCATION PAGE ON TENANT SITES THE BRICKWALK DISTRICT WEBSITE TESTIMONIALS & REFERRALS (WEBSITE) PAID SEARCH & DIGITAL BANNERS DIGITAL PRESENCE MAP WORKING FOR A CREATIVE COMPANY WANTING A CREATIVE AND INSPIRING WORKPLACE / RESEARCHING OPTIONS LEASING OFFICE SPACE IN THE BRICKWALK DISTRICT REFERRING FRIENDS AND COLLEAGUES TO THE AREA MENTIONS AND BUZZ ON SOCIAL MEDIA
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- 41. ‹#› Check out our office, located in The Brickwalk District. The neighborhood—it’s where we work, it’s where we play and it’s where we innovate. We work in The Brickwalk District, a creative, inspiring, original neighborhood located just east of downtown Dallas.
- 42. ‹#› Check out our office, located in The Brickwalk District. The neighborhood—it’s where we work, it’s where we play and it’s where we innovate. We work in The Brickwalk District, a creative, inspiring, original neighborhood located just east of downtown Dallas.
- 43. Media Approach
- 44. ‹#› Objectives • Campaign Objectives – Develop a full brand identity for The Brickwalk District • Communication Objectives – Brand the area so that people around Dallas recognize this area as the “The Brickwalk District” • Media Objectives – Increase awareness of The Brickwalk District – Drive traffic to The Brickwalk District landing page
- 45. ‹#› Out of Home
- 46. ‹#› Option 1: Billboards Invest in a traditional approach to boost awareness of The Brickwalk District by running a billboard in a prominent location in downtown Dallas – Total Boards: 1 – Timing: 8 weeks – Total Impressions: 1,531,400
- 47. ‹#› Option 1: Billboards • Thornton Freeway – Thornton Frwy SS 450ft W/O Lamar St F/W – 1 – Billboard size is 14’ x48’
- 48. ‹#› Option 1: Billboard Creative Approach
- 49. ‹#› Option 2: Street Decals • Install street decals around prominent districts and neighborhoods in Dallas to generate buzz about The Brickwalk District. – Timing: 5-7 months – Size: 3x3ft
- 50. ‹#› Digital
- 51. ‹#› Option 1: Paid Search • Paid search allows us to reach users who are actively in the market for creative office space. – Bid on a Cost-per-Click which ensures qualified traffic – Can be geo-targeted by Zip Code to Dallas areas • Pre-qualified traffic – Ads are immediately shown to users as they are actively searching for the product using relevant keywords (i.e. “office space in Dallas” or “buildings for lease in Dallas”) • Inclusion of competitive keywords such as: – “Office space in Deep Ellum” – “Offices for lease in the West End” Source: Google “The Role of Click to Call in the Path to Purchase”, September 2013 WORKING FOR A CREATIVE COMPANY WANTING A CREATIVE AND INSPIRING WORKPLACE / RESEARCHING OPTIONS LEASING OFFICE SPACE IN THE BRICKWALK DISTRICT REFERRING FRIENDS AND COLLEAGUES TO THE AREA
- 52. ‹#› Option 2: Digital Banner Ads • Buy digital ads on specific content sites such as… • The Dallas Business Journal covers local breaking business news and opportunities for C-level executives and business decision makers running fast-growing companies in Metro Dallas. Industry focus sections provide and in-depth look at fields like healthcare, finance, real estate, and technology • D Magazine provides affluent and active readers insider access to the best of the city- its personalities, politics, lifestyles, fashion, dining, arts and entertainment WORKING FOR A CREATIVE COMPANY WANTING A CREATIVE AND INSPIRING WORKPLACE / RESEARCHING OPTIONS LEASING OFFICE SPACE IN THE BRICKWALK DISTRICT REFERRING FRIENDS AND COLLEAGUES TO THE AREA
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- 55. ‹#› QUESTIONS?
- 56. ‹#› THANK YOU
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- 59. ‹#› 59 Creating an environment where great work can happen… FRIENDLY REMINDERS
- 60. ‹#› Today’s TMYK Is Quite Boring
- 61. ‹#› Shredder Boxes Don’t use them for trash Use the recycle bins instead Use the Shred-it boxes only for documents that are sensitive • Client materials • Briefs • Job Orders • Budgets • Etc.
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