The presentation shows the importance of KM with business case leading to sustainable actions. KM is not a one-step/one off activity, it is a mindset leading to continuous learning culture.
Agile Chennai 18-19 July 2025 | The Story of KM Implementation for enabling Value Delivery by Sarada Jayaraman
1. Story of KM Implementation for enabling value delivery
Agility for Resilience: Adaptive Systems & Continuous Learning Culture.
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3. Importance of Knowledge Management
Key Initiatives leading to the learning
culture
Governance Process & Leadership
engagement
Sustainable Actions for continuous
learning culture
Case Study of the KM Implementation
The Knowledge Grove
“Cultivating Insight. Growing Organizational Wisdom.”
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4. Knowledge Management
“To develop a global knowledge-sharing community environment and culture that drives
our success”
OUR STRATEGY DRIVERS FOR IDE KM COMMUNITY
OUR VISION
Align with IDE vision and establish and nurture a strong KM foundation offering our associates an environment of continuous learning, and
productivity improvements, building intellectual capital and deliver value to our clients.
GUILD and COMMUNITY
MODEL for technical vison
and strategy, thought
leadership & accelerated
talent development through
specialized learnings.
INTEGRATED
COMMUNITIES
to build a modern digital
experience and engineering
culture through focus on craft,
talent transformation, and
knowledge sharing.
DISTRIBUTED KM
Robust knowledge
management channel strategy
with Vault for Business and
KnowHub & Kpoint for delivery
in the center along with Teams
& Yammer for active
engagement.
ACCOUNT KM POLLINATION
THROUGH STUDIO &
DELIVERY MODEL to cascade
the knowledge, best practices,
reusable templates, and
lessons learnt thereby
empowering teams on ground.
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5. KM Strategy
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Encourage teams to develop
reusable components in order to
enhance design and code quality
and productivity, resulting in
business outcomes.
Foster a culture of sharing
knowledge in order to boost
employee productivity and
innovation leading to improved
business performance.
Conduct a series of tech talk
sessions and discussions on
trending topics to share thoughts &
ideas to enable faster problem
solving.
Leverage Asset Marketplace
community to increase awareness
on IDE accelerators, adopt
accelerators & demonstrate the
outcomes to clients.
Establish an account-specific KM
repository. Use ALM tools like Jira
or confluence and DevOps CI/CD
pipeline for knowledge sharing and
documentation.
Implement role-based programs to
train and upskill associates and
facilitate team interactions to share
domain specific knowledge and
ideas.
CULTURE & MINDSET
BUILDING REUSABLE
COMPONENTS
TECH TALKS &
DISCUSSIONS
ACCOUNT SPECIFIC KM
PORTAL
ACCELERATOR
ADOPTION
TRAININGS &
INTERACTIONS
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6. EXECUTIVE STEERING
Governance Process
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We have global hubs of expert talent as communities within IDE dedicated to creating
high-impact digital engineering solutions, these community leaders are integral part of
our IDE KM governance in fostering the knowledge sharing culture and contributing to
it effectively.
Integrated Governance, Fact-based Transparency & Accountability
PROGRAM MANAGEMENT
OPERATIONAL MANAGEMENT
Change
Advisory
Board
&
Metrics-based
Advisory
Escalation,
Corrections
&
Accountability
Management
EXECUTIVE STEERING COMMITTEE TIER
• Includes everyone including chief KM strategist
• Sets strategic direction and course corrections
• Monitor major milestones and metrics
• Weekly connect with community managers, KM strategists & DEx
Team
PROGRAM MANAGEMENT TIER
• Includes KM Strategist, Studio Reps & community managers
• Review and approve content
• Quality management
• New ideas generation
• Collaboration with communities & studios
OPERATIONAL MANAGEMENT TIER
• Includes DEx team, BD and community managers
• Create quality new content
• Update existing content
• Repository management
W e e k l y C o n n e c t
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7. Leadership
Involvement
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IDE leadership plays a crucial role as they foster effective KM strategy implementation and information technology
use, which aligns with our vision and positively benefits all our associates.
GOVERNANCE
IDE leadership and community leaders
coordinate with KM Strategists
through various weekly, monthly
and quarterly connects to strategize
and monitor the progress of key KM
activities.
Community leaders conduct periodic
knowledge harvesting sessions in
their communities by collaborating with
KM champions and SMEs to acquire
and create reusable knowledge
assets.
Monthly & quarterly newsletters, blogs
and discussion forums in MS
Teams/Yammer / Hubs are used to
facilitate continuous interaction of
associates with the leadership and
promote knowledge sharing on the
updates, learnings and successes
within IDE.
Our Leadership facilitate periodic
knowledge sharing sessions on
domain, technical & functional
aspects like Office Hours, Townhalls,
Webinars, Yamjams, Bootcamps,
Onboarding sessions, Hackathons etc.
KNOWLEDGE AQUISITION COMMUNICATION
KNOWLEDGE
SHARING
8. IDE KM Communities & Channels empower skill mastery
DX & CDE Knowledge
Center –KnowHub
A community-based repository of
assets
Create, collaborate & reuse A restricted platform for all
business development
activities
Business Development
IDEX Vault KPoint
A single source platform to
host live events, create &
share video assets
Shared video platform
BA Hub
A centralized hub for Business
Analysts, Product Owners &
Product Managers
Collaborate & Co-create
Microsoft Teams
Ongoing programs to
showcase expertise and
challenge teams
Problem Solver Skilling
Accessibility Assist App
Internal application with all the
information for digital
accessibility team
Reuse, Learn & Grow
An array of amazing learning
programs brought together
Channel Blogs
Collaborative skilling
Programmers’ Week
Our annual celebration of skills
- tech talks, keynotes and more
Celebrating Thought Leadership
Yammer
A social platform to share
experiences and more
Social platform
Systemic culture and processes to influence technology and industry expertise
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IDE KM Events & Campaigns to Support Skilling
POD based model – Agile ways of working
Bring Your Theme to build product mindset
Gamification
3000+ associates participated globally in Hack FSE,
IDEATHON & IGNITE
Accounts can provide custom request if skillset of
Standard Tower is not matching with account
needs
Learning nuggets and lab support are given to aid
the role-based enablement program/
Offer associates learning content in
partnership with Academy and certifications
that are in demand, authentic, timely and
relevant.
Accreditation
Deep dive
Mentor
Hotseat
ASK bridge
Expert
Sessions
FSE Guru Weekend
Support
Ask your query by
joining a bridge
Technical calendar
of sessions
Get live support even
during weekends
We are wiser when
we share and help
others to grow
A buddy to help you
in accreditation
journey
Deep dive into sample exercises,
knowledge nuggets and quick
learnings to understand your
accreditation
H&T (Hire and Train) Enablement helps to
fill the skill gap for hired associates &
deploy them in live engagements
with minimum time investment.
Hackathons
Problem Solver Skilling
Micro credential program
Client Specific-Skilling
Hire & Train
Cloud Skilling
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10. IDE Community Engagement Programs
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The entire community experience is built to build purpose and engage associates in their life at Cognizant. Engagement
programs include:
Cognizant
Cheers
Recognition & Awards
platform for
acknowledging strong
associate performance
Local Culture
Programs
Affinity cohorts, ‘just for
fun’ meetups, rec
sports teams and more
at Studio level
Share & Show
Standups
All communities meet
and sync regularly to
highlight stories, share
ideas, and Q&A
Game
of Pods
Platform with diverse
upskilling quests that
challenge communities
in fun ways
D&I Programs
and Allyship
Programs targeted at
elevating and promoting
a more diverse
workforce
Cause & Health
Programs
Communities engage in
local volunteering and
global cross community
initiatives, often with R&D
Thought
Leadership
Thought leadership and
personal brand
development enabled
with content platforms
Euphorus
A cultural track to instill a
sense of belonging, improve
communication and bond
over mutual interests among
associates
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IDE Community Awareness & Engagement Campaigns Highlights
To foster a sense of community, IDE promotes extended awareness efforts.
BOOK CLUB
PASSION SURFER
CLUB
IDE D&I
HAPPINESS
SURVEY
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12. IDE Quarterly R&R
Monetary Awards (Cheers Points)
Covers 5% of all Associates / year
• Platinum
• Gold
• Silver
• Bronze
Non-Monetary Awards (Mail Recognition)
Covers 5% of all Associates/ year
• FSE Guru
• FSE Star
• FSE SME
IDE Monthly R&R
Monetary Awards (Cheers Points)
Covers 5% of all Associates / year
• FSE ICON
• Home Manager of the Month
Just a pat on the back or a simple thank note is all it takes to build on
emotional support and keep the team motivated. IDE team believes in
keeping our team motivated and enthusiastic!
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13. Additionally, everyone benefits from The Knowledge Grove…
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• Faster time to value
• Higher value of contracted services
• Easier to do Business with Cognizant
CUSTOMERS
• Reduced sale effort & time-to-close
• Increased sale & revenue
• Reduced SGA to support offerings
MDU'S & PRACTICES
• Focus on differentiated value
• No compromise on quality
• Proactively resolve security
vulnerabilities
ENGINEERING MANAGERS
& TEAMS
• Faster throughput & turnaround
• Reduced company risk
• Eliminated redundant effort
LEGAL & COMPLIANCE
TEAMS
• Reduced time to identify applicable tools
• Increased service quality
• Faster way to market
• Reduced costs
DELIVERY MANAGERS
• Continuous learning & expanded expertise
• Increased colleague engagement
• Individual & team recognition
INDIVIDUAL
CONTRIBUTORS
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14. Key Challenges – Implementing KM
Overcome resistance and instill the
culture of sharing knowledge and to
use the knowledge assets, rather
than reaching out to individuals -
requires to build trust among the
group first.
Spreading awareness on KM and
bringing behavioral change to use
KM processes.
Understand the value of using KM,
the benefits, how it aligns with the
goals - started sharing quantitative
metrics on views, usage in
proposals etc., documents
commonly referred etc. also
brought in gamification across
groups.
Implementation of KM had
dependencies on external tools and
platforms teams; regular follow ups
needed
Sustaining KM once established,
would need interested volunteers.
We formed a core group of KM
champions and shared
responsibilities as well as rotated
the responsibilities, automated as
much as possible.
Technology and platform
challenges hindered initial use ; but
we collated feedback and had
incremental improvements for
enhanced user experience.
Governance for Approval process to avoid
redundant date
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17. Where it all started…
Cast & Crew..
Faster time to market Value
delivery Improved customer
experience Reduction in tech
debts
European Audit and consulting services
firm , undergoing project to product
transformation
All team members from Organization and
client IT, along with the CIO and leaders
CIO Vision :
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18. Organization Structure
Hierarchy based structure
(IT Services)
MDT
Team topologies based structure
(DBT – Digital Business technology)
Multi-disciplinary teams
(with Product Mgr, Engg. Mgr and
Solution Architect as leads)
Transformed
Enterprise
Services
Client Services
Platform Services
Business Support
services
Stream Aligned teams
Corporate
Services
Enabling
Services
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19. Let’s move on to the KM
story…
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20. Common Characteristics of Projects Before KM
Implementation
Information Silos
Loss of Institutional Knowledge
Redundant Work
Poor Decision-Making
Low Productivity
Inconsistent Documentation
Limited Innovation
Reactive Problem Solving
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21. The phases and challenges...
Execution
Onboarding
Reporting & Tracking
Coaching & enablement
Team engagement & Continuous
Learning
Geographically dispersed teams, with varied niche
skillset, scattered across different domains
Managing high engagement levels and collaboration
for 100+ members across teams around the globe
Varied level of processes and tools knowledge, lack
of role clarity
Consistency in technology standards, guidelines, tool
usage, delivery management, risk tracking,
dependency management, metrics tracking
Diverse report views catering to multiple Stakeholders,
different levels (portfolio, domain, team)
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22. How we are sailing through…
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23. Azure Wiki
Azure Boards
Azure Repos Azure Test Plans
Azure Dashboards
Azure Delivery Plans
Agile DevOps SRE Cloud Architecture
Dashboards
Learning Paths – Role based,
Process oriented, Technical,
Domain based
Learning path
-
Onboarding
(Agile, DevOps, Product
Management,
Architectur
e)
Communities of Practice
Enabling Services
Continuous Learning
Collaboration
Processes, guidelines,
project documentation,
Team API, Sprint
reviews
Requirement
management, Daily
tracking, debt and risk
management
Code or
document
repository
Test cases step by step
documentation and
execution
Feedback loops and
continuous
improvements
Planning &
Dependency
management with
timelines
Visual view of data in
charts and tabular forms;
status reporting
Azure Retrospectives
Interactive
Agile Capsules, Cloud Cast,
DBT Insights, Technology
Days, WoW Nuggets, Bluebolt
Ideation challenge
The Knowledge Grove – KM Framework Customized for Business
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24. …. Leading to Desired Outcomes & Success Measures
Structured
Onboarding
Cadence based
Collaboration
Enablement as a
Continuous Learning
& Innovation
mitigation
Quality Delivery
Learning culture
One Team Mindset
Streamlined
impediment resolution
Optimal throughput
Business
value delivery
Sustainable
learning
culture
service
Proactive risk
“Success is nothing more than a few simple disciplines , practiced everyday” – Jim Rohn
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25. CENTRALIZED
REPOSITORIES FOR EASY
ACCESS TO KNOWLEDGE.
STANDARDIZED
DOCUMENTATION AND
WORKFLOWS.
ENHANCED
COLLABORATION AND
COMMUNICATION.
FASTER ONBOARDING
AND TRAINING.
DATA-DRIVEN DECISION-
MAKING.
Benefits of KM Implementation
•2020: Surge due to remote work adoption.
•2024: Rapid growth driven by AI integration.
•2030: KM recognized as a strategic business asset.
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26. It’s not the end… the KM journey continues
➢
➢
➢
➢
➢
Cross domain scaling models Capability
maturity assessments AI based automations
for backlog templates Flow metrics in Power
BI dashboards Product Management
features in ADO Automated pipeline creation
… and many
more
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27. KM@Agile
- Share, Learn & Practice
Driving Impactful KM in Agile community
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28. KM Life Cycle Process
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Enterprise KM Portal
Integrated platform ecosystem
Premium Asset MarketPlace for
curated content orgnization
Harvest
Organize
Share
Promote
Reuse
Measure &
Reward
Knowledge Harvesting
• Capability presentations; proposals
• Case studies, best practices, lessons learnt
• Templates, golden samples, team building
techniques, Tools / Accelerators
• Tag based , Artificial intelligence driven search
• KM Campaigns, Knowledge nuggets
• Master classes, SIG’s, community connects,
book clubs
• Sharing culture in community
• One stop shop for all asset needs
• Effectiveness measurement through
ROI / Dashboards
• Integration with iSpace, mainspring,
Be.Cognizant and other portals
Rewards and recognition through
Gamification
• BU Maturity Index, User Feedback
(NPS)
• Talent block level dashboards
• Cbank points for effective usage and
contributions
KM Lifecycle
Objective : Make Agile Community a sustainable differentiator through sharing & effective reuse of knowledge
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29. KM – Roles & Responsibilities
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BU KM Champion
Community KM Champions –
Agile
Talent Block POCs
(Agile Community KM Evangelists)
Agile Community Members
(KM Contributors / Users)
• Drive KM initiative in Agile community, in alignment with BU
• Bring out best practices for better KM usage
• Share KM effectiveness dashboards with Leadership & community
• Sustain the effective usage of KM, by working closely with KM
evangelists, and providing guidance
• Approvers for Agile community assets
• Create awareness on KM within the Talent Blocks, closely
working with Agile KM Champions
• Encourage TB’s to follow best practices on KM usage
• Connect with TB members and work out KM effectiveness
improvement plans
• Effective usage of KM platform
• Contribute new assets
• Search and re-use assets
• Cultivate the sharing culture in community
• Drive KM initiative at CDE BU level
KM
Pyramid
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30. KM Asset Harvest Process
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Asset
Upload
Asset
Tagging
Security
Controls
Approval
Workflow
Asset
Published
Asset
Harvesting
Process
▪ Single / Bulk
upload of assets
to the BU Reuse
Library
▪ Tagging of assets
(content types
and meta-tags) as
per Taxonomy of
the BU
▪ Criticality Type
(C1, C2, C3, C4)
▪ Access
Restriction
(Enterprise, BU
Restricted)
▪ IRM Protection for
C1 Assets
▪ Every asset goes
through approval
workflow
▪ Approvers group
established for the BU
get mail triggers for
approval (Sheba John
(109349) & Vijay
Srinivasalu (234179)
for Agile community)
▪ Assets can be
accessed from
the BU site (EE)
and through
Global Search
Criticality reference : Not All Data Is Created Equal – Classifying and Protecting Data (cognizant.com)
C1 – Restricted: Client or Cognizant business information that is critical to protect due to its high value or sensitive nature. It must be limited to specific individuals within Cognizant on a
"need-to-know" basis.
C2 – Confidential: Client or Cognizant business information that is highly sensitive and whose level of protection may have additional obligations due to law, regulation and/or contractual
requirements. It is for “internal use” and must be limited to Cognizant’s workforce members on a "need-to-know" basis.
C3 – Private: This is the default classification level for all client or Cognizant information until a classification is assigned. It may be shared with specific associates, clients, contractors and
business partners who have a business need, but may not be released to the public due to the negative impact it may have on our business.
C4 – Public: This is client and Cognizant information for which no legal or contractual obligation to restrict disclosure exists and includes information that has been approved for release to the
public.
Please review with TB Lead before uploading the assets in KnowHub
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31. Outcomes
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Increased Competitiveness
Enhanced winnabilty for sales teams
through access to best-of-breed solutions
and competitive intelligence
Reduced Cost of Delivery
Reuse of accelerators and automation
assets
Enhanced Productivity
Reuse of tools and best practices
Increased Client Satisfaction
Effective management and integration of client
knowledge with Cognizant’ processes
Improved Service Excellence
Reuse of standards, golden samples, frameworks
to improve delivery quality
Improved Employee Engagement
Improved learning for associates towards self-
development
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32. Guidelines for Contribution
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Summary
• You can contribute CASE STUDIES,
BEST PRACTICES, POVs, etc
• Your contributions should be based
on your / team’s experience in
pursuit or delivery
• To upload your documents,
guidelines are given in the next set of
slides, please follow the same
• Once you upload your document, it
will be approved by the CDE
APPROVER group and then
published for all users
DO’s
• Prepare Case Studies, Best Practices,
POVs, etc
• While uploading your documents in
CDE KnowHub site
(https://knowhub.cognizant.com/bu/C
DE) , ensure you tag your content to
the right CONTENT TYPE and also
provide the right TAGS (Content type,
Asset Category, Community, Industry
etc.)
• Make sure you provide the right Points
of Contact inside your document so
that users can reach out to the right
people / team for support
• Ensure you are uploading your
document to the right FOLDER in
Knowhub
DON’Ts
× Mention Customer Name
(unless there is written
permission from customer)
× Mention any confidential /
sensitive information
pertaining to the engagement/
customer
× Upload any document /
content that violates Cognizant
or Customer confidentiality
× Disclose any financial
information
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