Agile product management
- 1. Agile Product Management Overview By Alex Apollonsky
- 2. Agenda ● Who is Product Owner? ● Product Owner Responsibilities ● Product Communication ● Product Strategy ● Product Delivery
- 3. Who is Product Owner?
- 4. Product owner Responsibilities ● Product Communication ○ Communicate with Clients and SMEs, understand customer needs, constraints, milestones ○ Manage stakeholders to ensure product-related information flow across the company ○ Guide development team to ensure product delivery ● Product Planning ○ Formalize product needs and goals ○ Develop product strategy/roadmap ○ Define user experience and product features ● Product Delivery ○ Create Prioritized Product Backlog based on Product Strategy ○ Manage mockups and UI designs ○ Set the Sprint goal, document User Stories and Acceptance Criteria ○ Lead planning sessions with development team ○ Maintain backlog to reflect changes and to provide better descriptions ○ Accept implemented Sprint stories (or don’t!) ○ Make coffee for development team if helps with getting things done!
- 5. What PO Should NOT Do? ● Manage Developers ○ PO guides developer’s priorities but not manages them directly ● Take on Scrum Master’s responsibilities ○ PO’s goals (get as many things done as possible) contradict Scrum Master’s goals (enforce the dev process)
- 6. Product Planning Template ● Problem Statement ● Product Goals ● User Scenarios ● User Roles ● Product Epics ○ functionality ● Mockups ● Product Stories ○ specific requirements ● Milestones ● Releases Breakdown Product Epics + Milestones + Releases Breakdown = Product Roadmap
- 9. User Stories ● As a <user role>, I want <goal> so that <reason> Title: Select Holiday Season Description: As a vice president of marketing, I want to select a holiday season to be used when reviewing the performance of past advertising campaigns so that I can identify profitable ones. Acceptance Criteria: Detail could be added to that user story example by adding the following conditions of satisfaction: ● Make sure it works with major retail holidays: Christmas, Easter, President’s Day, Mother’s Day, Father’s Day, Labor Day, New Year’s Day. ● Support holidays that span two calendar years (none span three). ● Holiday seasons can be set from one holiday to the next (such as Thanksgiving to Christmas). ● Holiday seasons can be set to be a number of days prior to the holiday. Parts from https://www.mountaingoatsoftware.com/agile/user-stories
- 10. Next: hands on ● Create Sample Product Plan ● Write Stories ● Prioritize ● Plan Sprint