Agile UX
Presented by: Emad Marzok
User Experience Consultant
Agile UXAgile UX =+
User Experience Design
UX
User Experience Design Process
User Experience Design Process
Research Design
Agile
Waterfall model
Agile model
Agile UXAgile UX =+
Managers and Leadership Understand the Value of UX
Decision makers should know that UX is not just an extra coat
of paint; rather,it’s the careful and user-centered approach to
product strategy,features,structure,interactions,content,
and aesthetics.
UX Professionals and Developers Are
Part of the Same Team
UX represents a diverse set of skill sets.No one
should ever be testing their own designs.
A solid UX research practice addresses both
short and long-term needs.
UX Team Structures
UX Researcher UX Designer
UX Team
Generative Research
Evaluation and Experimentation Research
Usability tests
A/B tests
Card sorts
Tree tests
Cadence for Experimentation
Regular
Predictable
Frequent
Participants!
Choose the right methods at the right times !
If we (do,build,or provide X thing)
Then (these people)
will (do some desirable outcome)
We'll know when (actionable metrics)
= What solution you're proposing
= Actual or target users or personas
= What you want people to do
= Your goals
(do,build,or provide X thing)
(these people)
(do some desirable outcome)
(actionable metrics)
Designated
researcher
You may need to get creative !
Emad Marzok
@4Emad
Thanks for your attention..

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Agile UX (By Emad Marzok)