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n1                                                                      1
     n2




          Utilization of value chain analysis in the
                livestock development sector




                              Ahmed E Sidahmed
                   Associate Director for Development and Partnership
                    College of Agriculture and Environmental Sciences
                      University of California -Davis
                For presentation at The Livestock Week (IALDG)
                         4-6 May 2010 IFAD Rome Italy
Slide 1

n1        nb-sidahmed, 13/04/2010

n2        nb-sidahmed, 13/04/2010
Outline

1. VC and VCA
2. Objectives of VCA in livestock industry
3. Examples of practical benefits from VCA
 ▫   Research and innovations
 ▫   Poverty reduction
4. The case of Zambia beef industry
5. A final note
Value Chain Analysis
VC : - a range of activities required to bring a product or
     service from conception to final disposal after use;
     - a connected string of players working together to
     satisfy market demand for a product /products.
VCA: an approach for identifying the value created at
     each step of the production (Porter 1985).
Objectives of VCA in livestock industry
 • Increase commercial profit;
 • Improve competitiveness;
 • Reduce rural poverty. e.g. by explaining why the
   poor may face barriers along the chain it becomes
   quite possible to overcome these barriers;
 • Reform governments’ laws to help improve their
   business environments;
 Also
 • Contribute to research and innovation (climate
   change, environment, water use, etc);
 • Assist the development community to determine
   where to focus support.
Examples of practical benefits
         from VCA
Research: Environmental health
(Source: researchers at Duke University Feb 2009; BSR-WSCC May 2009)

USA beef industry ($50 billion, one million farms).
UK dairy industry (e.g. suppliers of milk for Cadbury
 chocolate manufacturing).
 The industries are major sources of greenhouse gases, water
 pollution and use of fossil fuel.
Challenges:
 To reduce the severe sources of environmental emissions/
 waste.
Benefit from VCA :
 Identification of the actors along the chain who have the
 strongest leverage for effecting such change, e.g.
   ▫ Feedlot companies-influence feed content;
   ▫ Dairy value chain;
   ▫ Farmers - influence manure management practices.
Development: Poverty reduction
(Sources: various e.g. COPLA-Trade and poverty ,social exclusion project in
LAC Dec 2009; WB’s FIAS VCA analysis in Pakistan March 2006)


  Livestock industry:
  • Is under performed and most of the rural producers are poor.
  Challenges :
  • To access technological, institutional and market capabilities.
  Benefits from the VCA:
  • Identification of the critical issues and barriers to entry of the
    poor e.g.
     ▫ Lack of economic power of rural poor;
     ▫ Need for institutional and economic frameworks for interventions
       to change the circumstances of the resource poor.
The case of Zambia beef industry



• Global Development Solutions (GDS) - 2007
        • World Bank Zambia - 2010
Cattle industry in Zambia: Huge potential, key
to reducing rural poverty
• Livestock owned by most rural households;
• Higher proportion of household incomes than crops;
• Cattle industry provides income to 300,000
  households;
• Cattle is the largest asset (US$1-1.5 billion).

             Cattle   Sheep   Goats   Pigs    Poultry
   Million
   heads      3.1     0.485   0.746   0.704     9.9
GDS’ VCA approach (2007)
•Attempted to find out why Zambia beef sector has declined;
•Selected a “snapshot” representative of the cattle industry
(commercial beef) where the data collected was assumed as being
accurate and real;
•Selected a VC: a feedlot operation of an abattoir that has the
desire, intension and qualification to export;
•Performed a “cost based analysis” capturing each value addition
event along the product chain in monitory terms;
•Confirmed and validated, once the analysis is complete, in an open “
player forums” .
The feedlot value chain:
The Abattoir value chain:
Results (priority needs):
• Reduced animal and feed cost in order to increase
  competiveness;
• Improved breed that allow entry of cattle to
  feedlots at lower costs;
• Rural financing in order to allow farmers to
  access veterinary services (PS: Veterinary cost is
  very small (<1.0%) but a very important
  constraint);
• Enhanced GoZ proactive role as coordinator of
  donor supported resources, improved hygiene,
  health, transport and regulatory conditions.
WB Zambia Approach (2010)
Done
  Looked at the whole stages of beef and dairy industry;
  Analyzed competitiveness (national/regional and international
  levels) and identified the drivers and productivity;
  Defined results (priority needs/outcomes) that- if achieved -
  would improve productivity and competiveness;
  Identified via stakeholder forums specific action plans (policies,
  regulations, programs) that would help achieve the targeted
  outcomes.
In Progress
  Further communication and advocacy (building accountability
  for results);
  Identification of “actions” to achieve these Results (use
  competitions to generate & select best ideas and monitor
  implementation).
15

Zambia beef value chain: Immature but
evolving Traditional 80%      :   Emergent 15%           Commercial 5%




   • Immature but evolving: firms
                                                                         19%




                           Independent     Independent
                                                                         32%

                                                                         49%
Zambia’s beef value chain ( cont):
• Cattle population traditional 80%, emergent 15%,
  commercial 5% ;
• Traditional losing to commercial (urbanisation);
• Modern retailing is developing
• A small % (5- 10) of traditional cattle find its way to
  feedlot operations;
• Annual slaughter : feedlot commercial 10%, non-
  feedlot commercial 33%, traditional slaughter 57%;
• Dollar value: feedlot based 29%, commercial non-
  feedlot 33%, Traditional informal 49%;
• Grade: bulk of commercial standard, 25% of
  commercial feedlot-based is choice;
• Problems: affordability – high price, low quality, poor
  hygiene.
In spite of the huge potential
   the cattle industry is not
          performing
Immature industry structure
•   Highest incidence of disease in the region;
•   Droughts;
•   Under utilised feed resources
•   Poor investment in preventative veterinary care, animal nutrition
    and husbandry;
•   Slow cattle population growth – low calving & high mortality;
•   Traditional attitudes mean that farmers keep animals not cash;
•   Selling at the same time (school fees, droughts) causing prices to
    fall;
•   Cattle sales, prices fluctuate sharply reducing incentive to invest;
•   High costs of feed, transport and fuel undermine competitiveness.
    Most imported input costs are higher than neighbouring SADC
    countries;
•   High prices are slowing down the growth of the local and regional
    markets;
•   Competition is limited and there are barriers to entry.
19

Underutilized feed resources




          Province                                             Crops
        Central      Maize, sweet potato, soybean, groundnut, cotton, watermelon, sunflower, wheat, tobacco

        Copperbelt   Maize, sunflower, soybean, beans, groundnut, wheat, oilseeds
        Eastern      Maize, soybean, sunflower, orange, sweet potato, cassava, cotton, groundnut, pigeon pea,
                     sorghum
        Luapula      Cassava, rice, maize, sunflower, sweet potato, millet beans, banana, groundnut, oilseeds
        Lusaka       Maize, soybean, sunflower, sorghum, tobacco, sweet potato, pigeon pea, rice, cotton, wheat,
                     watermelon, orange
        Northern     Rice, maize, cassava, sunflower, millet, sweet potato, banana, cotton, beaus, soybean, coffee
        North-       Maize, pineapple, sweet potato, soybean, sunflower, millet, orange, cassava, faba bean,
        western      sorghum, coffee, groundnut, rice
        Southern     Maize, soybean, sunflower, tobacco, sugarcane, cotton, banana, millet, oranges
        Western      Maize, sorghum, rice, millet, groundnut, faba bean, cassava
20




Poor processing efficiency and hygiene



Mostly under performing   All could look like this
Poor /lack of enabling environment
• Poor Policy & Institutional Framework:
 ▫   Livestock sector has been neglected by policy makers;
 ▫   Lack of coordination among multiple agencies;
 ▫   Multiplicity of licences & permits;
 ▫   Misapplied levies;
 ▫   Poor market infrastructure;
 ▫   Labour skills – poor productivity;
 ▫   Competition & consumer protection,
 ▫   Theft.
• Unfavourable investment climate
High beef prices compared to regional /
         international markets


             Zambia        Kenya       Namibia         RSA        Argentina    Brazil   UK     USA


   Live
  weight       1.25          1.11         1.19         1.57             1.26   0.99     2.26   1.98
 (US$/kg)


 Dressed
  weight       3.69          2.16         2.13          2.8             2.7    2.04     4.19   3.81
 (US$/kg)


  Source: FAOSTAT, year 2007, Zambia figure: consultants’ calculation




  Competitive in live weight, especially from traditional farmers
  (US$1.25/kg), but uncompetitive in dressed weight. High beef prices
  result from low productivity system with high costs. High prices limit
  market growth, cannot export
                                                                      22
23


Competition limited but growing
• The commercial subsector is vertically integrated
  /monopolistic;
• Market concentration, integration are barriers to
  entry of others (emergent, traditional producers);
• Weak supply linkages with farmers;
• Few independent abattoirs;

This is changing as a result of growing markets
 (local and SADC)
• Competition increasing: new entrants gaining market share
  and exerting competitive pressure on the dominant players;
• More independent abattoirs close to the traditional
  production sites;
• Demand from the emerging economies of neighboring
  countries such as Angola and DR of Congo and others.
Results (priority needs):
Better business models featuring:

• Availability of competitive Inputs:
  ▫ Health , husbandry, feeds, breeds and extension
  ▫ Transport, rural finance, rural power and energy
• Maximized opportunities to increase off-take,
  productivity and investment;
• Enhanced efficiency along the chain (feedlots,
  abattoirs, SPS measures and compliance,
  communication, market access);
• Improved policy, institutional framework conditions
  that encourage effective public/private partnerships,
  and enhance economic growth.
A final note
 • VCA is a powerful analytical tool not constrained by
   assumptions or strict methodology, nor it has to be
   only quantitative.
 • Could be of use to livestock industry that
   combines profit seeking commercial with livelihoods
   based traditional systems if it is able to:
   ▫ capture the needs and aspirations of most players;
   ▫ ensure environmental health; and
   ▫ stimulate policy and legal frameworks that enhance
     competitiveness while contributing rapidly to rural
     poverty reduction.
Thank you

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Utilization of Value Chain Analysis in the Livestock Development Sector

  • 1. n1 1 n2 Utilization of value chain analysis in the livestock development sector Ahmed E Sidahmed Associate Director for Development and Partnership College of Agriculture and Environmental Sciences University of California -Davis For presentation at The Livestock Week (IALDG) 4-6 May 2010 IFAD Rome Italy
  • 2. Slide 1 n1 nb-sidahmed, 13/04/2010 n2 nb-sidahmed, 13/04/2010
  • 3. Outline 1. VC and VCA 2. Objectives of VCA in livestock industry 3. Examples of practical benefits from VCA ▫ Research and innovations ▫ Poverty reduction 4. The case of Zambia beef industry 5. A final note
  • 4. Value Chain Analysis VC : - a range of activities required to bring a product or service from conception to final disposal after use; - a connected string of players working together to satisfy market demand for a product /products. VCA: an approach for identifying the value created at each step of the production (Porter 1985).
  • 5. Objectives of VCA in livestock industry • Increase commercial profit; • Improve competitiveness; • Reduce rural poverty. e.g. by explaining why the poor may face barriers along the chain it becomes quite possible to overcome these barriers; • Reform governments’ laws to help improve their business environments; Also • Contribute to research and innovation (climate change, environment, water use, etc); • Assist the development community to determine where to focus support.
  • 6. Examples of practical benefits from VCA
  • 7. Research: Environmental health (Source: researchers at Duke University Feb 2009; BSR-WSCC May 2009) USA beef industry ($50 billion, one million farms). UK dairy industry (e.g. suppliers of milk for Cadbury chocolate manufacturing). The industries are major sources of greenhouse gases, water pollution and use of fossil fuel. Challenges: To reduce the severe sources of environmental emissions/ waste. Benefit from VCA : Identification of the actors along the chain who have the strongest leverage for effecting such change, e.g. ▫ Feedlot companies-influence feed content; ▫ Dairy value chain; ▫ Farmers - influence manure management practices.
  • 8. Development: Poverty reduction (Sources: various e.g. COPLA-Trade and poverty ,social exclusion project in LAC Dec 2009; WB’s FIAS VCA analysis in Pakistan March 2006) Livestock industry: • Is under performed and most of the rural producers are poor. Challenges : • To access technological, institutional and market capabilities. Benefits from the VCA: • Identification of the critical issues and barriers to entry of the poor e.g. ▫ Lack of economic power of rural poor; ▫ Need for institutional and economic frameworks for interventions to change the circumstances of the resource poor.
  • 9. The case of Zambia beef industry • Global Development Solutions (GDS) - 2007 • World Bank Zambia - 2010
  • 10. Cattle industry in Zambia: Huge potential, key to reducing rural poverty • Livestock owned by most rural households; • Higher proportion of household incomes than crops; • Cattle industry provides income to 300,000 households; • Cattle is the largest asset (US$1-1.5 billion). Cattle Sheep Goats Pigs Poultry Million heads 3.1 0.485 0.746 0.704 9.9
  • 11. GDS’ VCA approach (2007) •Attempted to find out why Zambia beef sector has declined; •Selected a “snapshot” representative of the cattle industry (commercial beef) where the data collected was assumed as being accurate and real; •Selected a VC: a feedlot operation of an abattoir that has the desire, intension and qualification to export; •Performed a “cost based analysis” capturing each value addition event along the product chain in monitory terms; •Confirmed and validated, once the analysis is complete, in an open “ player forums” .
  • 14. Results (priority needs): • Reduced animal and feed cost in order to increase competiveness; • Improved breed that allow entry of cattle to feedlots at lower costs; • Rural financing in order to allow farmers to access veterinary services (PS: Veterinary cost is very small (<1.0%) but a very important constraint); • Enhanced GoZ proactive role as coordinator of donor supported resources, improved hygiene, health, transport and regulatory conditions.
  • 15. WB Zambia Approach (2010) Done Looked at the whole stages of beef and dairy industry; Analyzed competitiveness (national/regional and international levels) and identified the drivers and productivity; Defined results (priority needs/outcomes) that- if achieved - would improve productivity and competiveness; Identified via stakeholder forums specific action plans (policies, regulations, programs) that would help achieve the targeted outcomes. In Progress Further communication and advocacy (building accountability for results); Identification of “actions” to achieve these Results (use competitions to generate & select best ideas and monitor implementation).
  • 16. 15 Zambia beef value chain: Immature but evolving Traditional 80% : Emergent 15% Commercial 5% • Immature but evolving: firms 19% Independent Independent 32% 49%
  • 17. Zambia’s beef value chain ( cont): • Cattle population traditional 80%, emergent 15%, commercial 5% ; • Traditional losing to commercial (urbanisation); • Modern retailing is developing • A small % (5- 10) of traditional cattle find its way to feedlot operations; • Annual slaughter : feedlot commercial 10%, non- feedlot commercial 33%, traditional slaughter 57%; • Dollar value: feedlot based 29%, commercial non- feedlot 33%, Traditional informal 49%; • Grade: bulk of commercial standard, 25% of commercial feedlot-based is choice; • Problems: affordability – high price, low quality, poor hygiene.
  • 18. In spite of the huge potential the cattle industry is not performing
  • 19. Immature industry structure • Highest incidence of disease in the region; • Droughts; • Under utilised feed resources • Poor investment in preventative veterinary care, animal nutrition and husbandry; • Slow cattle population growth – low calving & high mortality; • Traditional attitudes mean that farmers keep animals not cash; • Selling at the same time (school fees, droughts) causing prices to fall; • Cattle sales, prices fluctuate sharply reducing incentive to invest; • High costs of feed, transport and fuel undermine competitiveness. Most imported input costs are higher than neighbouring SADC countries; • High prices are slowing down the growth of the local and regional markets; • Competition is limited and there are barriers to entry.
  • 20. 19 Underutilized feed resources Province Crops Central Maize, sweet potato, soybean, groundnut, cotton, watermelon, sunflower, wheat, tobacco Copperbelt Maize, sunflower, soybean, beans, groundnut, wheat, oilseeds Eastern Maize, soybean, sunflower, orange, sweet potato, cassava, cotton, groundnut, pigeon pea, sorghum Luapula Cassava, rice, maize, sunflower, sweet potato, millet beans, banana, groundnut, oilseeds Lusaka Maize, soybean, sunflower, sorghum, tobacco, sweet potato, pigeon pea, rice, cotton, wheat, watermelon, orange Northern Rice, maize, cassava, sunflower, millet, sweet potato, banana, cotton, beaus, soybean, coffee North- Maize, pineapple, sweet potato, soybean, sunflower, millet, orange, cassava, faba bean, western sorghum, coffee, groundnut, rice Southern Maize, soybean, sunflower, tobacco, sugarcane, cotton, banana, millet, oranges Western Maize, sorghum, rice, millet, groundnut, faba bean, cassava
  • 21. 20 Poor processing efficiency and hygiene Mostly under performing All could look like this
  • 22. Poor /lack of enabling environment • Poor Policy & Institutional Framework: ▫ Livestock sector has been neglected by policy makers; ▫ Lack of coordination among multiple agencies; ▫ Multiplicity of licences & permits; ▫ Misapplied levies; ▫ Poor market infrastructure; ▫ Labour skills – poor productivity; ▫ Competition & consumer protection, ▫ Theft. • Unfavourable investment climate
  • 23. High beef prices compared to regional / international markets Zambia Kenya Namibia RSA Argentina Brazil UK USA Live weight 1.25 1.11 1.19 1.57 1.26 0.99 2.26 1.98 (US$/kg) Dressed weight 3.69 2.16 2.13 2.8 2.7 2.04 4.19 3.81 (US$/kg) Source: FAOSTAT, year 2007, Zambia figure: consultants’ calculation Competitive in live weight, especially from traditional farmers (US$1.25/kg), but uncompetitive in dressed weight. High beef prices result from low productivity system with high costs. High prices limit market growth, cannot export 22
  • 24. 23 Competition limited but growing • The commercial subsector is vertically integrated /monopolistic; • Market concentration, integration are barriers to entry of others (emergent, traditional producers); • Weak supply linkages with farmers; • Few independent abattoirs; This is changing as a result of growing markets (local and SADC) • Competition increasing: new entrants gaining market share and exerting competitive pressure on the dominant players; • More independent abattoirs close to the traditional production sites; • Demand from the emerging economies of neighboring countries such as Angola and DR of Congo and others.
  • 25. Results (priority needs): Better business models featuring: • Availability of competitive Inputs: ▫ Health , husbandry, feeds, breeds and extension ▫ Transport, rural finance, rural power and energy • Maximized opportunities to increase off-take, productivity and investment; • Enhanced efficiency along the chain (feedlots, abattoirs, SPS measures and compliance, communication, market access); • Improved policy, institutional framework conditions that encourage effective public/private partnerships, and enhance economic growth.
  • 26. A final note • VCA is a powerful analytical tool not constrained by assumptions or strict methodology, nor it has to be only quantitative. • Could be of use to livestock industry that combines profit seeking commercial with livelihoods based traditional systems if it is able to: ▫ capture the needs and aspirations of most players; ▫ ensure environmental health; and ▫ stimulate policy and legal frameworks that enhance competitiveness while contributing rapidly to rural poverty reduction.