Aim higher GCAP11 keynote
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This document provides advice to game developers on aiming higher in their careers and impact. It suggests asking yourself questions about your passions, skills, and how you can have a bigger impact. It advises individuals and studios to have a clear brand and message, make emotional impacts beyond just features, and find ways to reflect the surrounding culture. The overall message is that game developers should aim higher, have ambition and strategies to change positions of games and how the industry works, and take responsibility for enacting change.
Aim higher GCAP11 keynote
- 1. #GAMEDEVS: AIM HIGHER Mike Acton macton@insomniacgames.com #AltDevBlogADay
- 3. IS IT?
- 7. AAA ENDANGERED? Console sandbox; Are we console devs?
- 8. INTERNATIONAL INVESTMENT? ...goes to the talent
- 9. LOCAL EDU? ...other options? Collaboration. Mentoring.
- 10. HIGH AUSTRALIAN DOLLAR Are you a commodity?
- 11. POPULATION
- 15. CAUSE FOR HOPE: PASSION AND TALENT.
- 17. GAMES HAVE WON
- 18. INDIES
- 19. SERIOUS GAMES
- 21. GAMIFICATION
- 23. NOW: GET OUT OF OUR OWN WAY. Holding ourselves back.
- 24. TAKE-AWAY: JUST THINK TWO POINTS
- 25. AIM HIGHER Invisible class system?
- 26. CHANGE IS YOUR OWN RESPONSIBILITY
- 27. WHERE TO START? ASK THE RIGHT QUESTIONS.
- 28. WHY AM I HERE?
- 29. WHAT AM I PASSIONATE ABOUT?
- 30. WHAT DRIVES ME?
- 31. WHAT'S IMPORTANT TO ME?
- 33. HOW CAN I MAKE AN IMPACT?
- 34. HOW CAN I MAKE A *BIGGER* IMPACT?
- 35. WHAT DO I HAVE TO SAY?
- 36. AIMING HIGHER: AS AN INDIVIDUAL
- 37. BE THE TALENT Brand isn't a bad word.
- 38. BRAND • As a loss leader (overhead cost)
- 39. VALUE YOUR VOICE
- 40. PARTICIPATION
- 41. COLLABORATION
- 42. WHAT'S YOUR WORTH? ...just your skills?
- 43. INDIVIDUAL OR STUDIO: YOU HAVE TO ANSWER.
- 44. SKILLS OUT OF DATE
- 45. MAKE WHAT YOU DO NOW COMMODITY
- 46. SKILL IS CHANGE
- 47. WHAT DO YOU WANT TO CHANGE?
- 48. ME: POSITION OF GAMES
- 49. ME: HOW WE DEVELOP
- 51. ME: POP CULTURE
- 52. BE AMBITIOUS
- 53. HAVE A STRATEGY
- 55. NOT A ZERO SUM GAME
- 56. HOW WE REFLECT THE WORLD AROUND US?
- 57. CULTURE: CONNECTED AND ENTITLED
- 58. VALUE BEYOND FEATURES Hard features -> Soft
- 59. HAVE SOMETHING TO SAY.
- 60. EMOTIONAL IMPACT BEYOND STORY
- 61. MEASURING THE WRONG THINGS. E.g. Metacritic. Unit sales.
- 62. BRANDS. (NOT JUST IP) E.g. Coca Cola
- 63. GAMEDEV BRANDS > HARDWARE BRANDS
- 64. WHAT DO PUBLISHERS WANT?
- 65. GIVE UP PLAYER-TRUST NETWORK TO PUBS?
- 66. MONETIZATION... ...is not a bad word.
- 67. YOU WILL BE OUT SPENT.
- 68. BE WHERE THE PLAYERS ARE
- 69. TAKE-AWAY: JUST THINK TWO POINTS
- 70. AIM HIGHER Invisible class system?
- 71. CHANGE IS YOUR OWN RESPONSIBILITY