Aksess4 next generation_final
0 likes555 views
The document is a presentation about the AKSESS Version 4 marketing platform. It discusses how AKSESS4 allows for integrated, multi-channel marketing campaigns that can be built, managed, executed and measured through a single system. It provides an overview of the key features of AKSESS4, including campaign management, reporting, fulfillment, and sales tools. The presentation emphasizes that AKSESS4 gives users real-time visibility into marketing performance across channels.
Aksess4 next generation_final
- 2. Do You Know Your Audience’s Passion?
- 3. A Road Map Forward: AKSESS Version 4 and beyond Wednesday, September 26th 2012 Presented by: John P. Foley Jr Multi-Channel Marketing “Know it all!”
- 4. Presentation Overview It’s Time for a Multi-Channel Approach AKSESS4: An Overview Real-Time Reporting and Analysis
- 5. It’s Time for a Multi-Channel Approach!
- 6. It’s a Multi-Device & Channel World
- 7. The Right Channel, The Right Time Reach Your Target Audience Through the Right Channel
- 8. More Than Just Print! We Can: Build, manage, execute & measure multi-channel marketing solutions – for you!
- 9. Do your marketing efforts look like this today? March Seminar Print Direct Mail Invitation PURL / Response Page
- 10. If so, we can turn them into this! March Seminar Measuring Response Rates Email SMS / Text Print Direct Mail Invitation Email Invitation Text Invitation PURL Reply Text PURL Call Center Email vs. Text vs. Print / Response Page / Response Page - Week Follow-Up - Measuring Subject Lines 22% You’re Invited! Reminder Direct Reminder Email Reminder Text Mailer 6% Win a FREE gift! 47% Check out our March Seminar PURL PURL Reply Text Call Center / Response Page / Response Page 25% Are you interested in attending?
- 11. The AKSESS Marketing Platform Can… • Increase your Response Rates • Generate Leads for Your Business • Help you Close More Sales! • Let’s show you how we do this…
- 13. Enterprise Marketing Management • With an Enterprise Marketing Management approach, you have a solutions provider from end-to-end. 1. Planning 2. Design & 3. Targeted 4. Measurement & Budgeting Production Customers of Results
- 14. AKSESS4: Integrated, Unified Solution
- 15. AKSESS4 : What It Provides One-to-one marketing Lead acquisition tools Campaign and Response Management Online ordering E-Mail marketing Measurement across the whole campaign
- 16. Marketing Overview • Campaign Management Personalized URLs 1 to 1 Marketing Measurement Marketing Automation
- 18. Landing Pages: Easy Editing and Personalization
- 19. Multi-Channel Campaigns - Build - Manage - Execute - Measure
- 20. Pick Your Audience: Choose your target audience. Pick A Channel: Choose which channel would be the most effective way to contact your audience. Repeat: Repeat the cycle for more effect. Pick A Media: Choose which media to contact your audience. Response Channel: Give your audience a way to respond. Measure: Marketing Reports & Dashboards automatically generated. Lead Database: All responses collect in one database. Real Time, Centralized, Online, Qualified. Sales Lead Response Reports Distribution Fulfillment: Kitting, Email, Electronic, VDP, Copyright © 2009 interlinkONE . All Rights Reserved. POD, Mail, ect.
- 21. SALES and LEAD ROUTING WORKFLOW: The Director of Marketing’s Viewpoint Source Data New Query Accudata Other Leads Channel Activitie s or Mailer Email Print Ad Call Center s Response Database Sales Rep LEAD TO REP Fulfillment Order: Static – VDP – Electronic - Campaign Admin Kit •Measure Response Rates Orders Available •Measure Lead Value •View Sales Lead Activity •Track Order Activity PROSPECT Process •Extract Targeted Leads Orders Copyright © 2009 interlinkONE . All Rights Reserved.
- 24. Online Ordering Portals Online Order Fulfillment Literature Fulfillment Premium Fulfillment E-Commerce E-Fulfillment Digital Asset Ordering
- 25. B2B and B2C Storefronts
- 26. Ordering : On the Fly Customizations / VDP
- 28. Warehouse Management Warehouse Management Pick Ticket Processing Inventory Control Receiving Shipping Order Tracking
- 30. Real-Time: Orders Shipped Report
- 31. Web-to-Print and Personalization • Web to Print • Variable Data Print • Variable Print Store Fronts • E-Commerce • Personalization
- 33. CRM/Sales • Lead Management • List Management • Task Management • Opportunity Management • Contact Notes
- 34. Act On Your Leads in Real-Time
- 36. Online Project Manager • Project Management • Team Collaboration • Team Management • Task Escalation • Document Management
- 37. Your Full Marketing Services Provider!
- 39. How Our Real-Time Reports Help You • Get instant visibility into what’s happening… from wherever you are, whenever you want to! • Glean valuable insights on how to improve your sales and marketing efforts. • Let’s look at some reporting samples.
- 40. Marketing Fulfillment Sales Direct Mailer 25% 55 Inquiries Email Blast 45% Collateral Sent 10% 32 Demos Website Hits 20% Fulfillment packages sent to 10 Track the success of each Proposals respondents effort of the campaign 90 Coffee Cards Ordered 7 •Who is responding? 75 Shipped Sales! What are they responding 90 White papers View how each lead is to? progressing in the sales funnel. Projects Orders Print Measure the success of your campaign within projects Mailer 1: 22% •15 hours spent on 30 Case Studies Mailer 3: 38% campaign 10 Company Booklets Mailer 2: 40% •Completed two days after 5 Coffee Mugs targeted date By printing out more than one ROI nearing 100% Track what Sales Reps are type of mailer, you can track ordering. How many orders which mailer had greater were placed? success.
- 41. What did people respond to?
- 43. Landing Page Responses Who visited the page? Who responded? Who did not?
- 44. Who is Responding to Your Campaigns?
- 46. Cost per Lead
- 47. Sales Pipeline
- 48. Order Reports
- 49. Easily Check on Order Status/Performance
- 50. It’s Time: Integrate Your Marketing Efforts Today!
- 51. Final Thoughts • One Integrated System • Real Time Visibility • “A Step Ahead” Technology • Ready for Mobile and Beyond
- 52. Q&A Customers Deserve For more information or to schedule a one- on-one meeting call your Great Lakes account executive at 216-634-5120 or email rfirst@gll.com