The Albedo Project, led by Ing. Sandro Cecchi, proposes a new approach to mitigate global warming by enhancing the Earth's albedo, thereby controlling solar energy absorption. The project involves developing a measurement and certification system compatible with the Kyoto Protocol and aims to leverage satellite technology to assess albedo enhancement efforts globally. It emphasizes collaboration between scientific organizations, industry, and international partners, with an estimated project cost of 100 million Euros.