Algonquin Social Media Presentation- Slides
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The document discusses the significance of social media in the recreation and leisure industry, detailing how organizations use social media marketing to achieve their goals. It outlines the primary social media platforms, emphasizes the benefits such as increased exposure and improved sales, and provides guidance on setting up profiles, groups, and pages. Additionally, it includes activities for practical skill development in social media networking.
Algonquin Social Media Presentation- Slides
- 1. Local Client Consultant and Online Branding Specialist
- 2. Who Am I? I am Online Connect with me on LinkedIn
- 3. What Are We Talking About Today ● The role of social media in recreation & leisure industry ● How organizations use SMM to enhance their objectives ● Common social media platforms ● The fundamental 4 platforms ● Real life role play of building out some social properties ● I going to teach you a couple important skills that WILL help you land your dream job
- 4. Activity Can we make it around the class and have each person name a unique social media platform available today.
- 6. Most Commonly Used Social Media Platforms http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2015.pdf
- 7. Role & Benefits Of Social Media ● Increase Exposure ● Increase Traffic ● Develop Loyal Fans ● Provide Marketplace Insights ● Generate Leads ● Improved Search Ranking ● Grow Business Partnership ● Become an Authority ● Improve Sales ● Reduce Marketing Expenses
- 8. The Fundamental Profiles for Most Organizations
- 9. Understanding Facebook ● Profiles ● Groups ● Pages
- 10. Facebook Profile ● Needed to get on Facebook ● Represents you as a person ● Controlled visibility ● max 5000 friends
- 11. Facebook Groups ● Similar interest ○ Celebrities ○ Nonprofits ○ Brands ○ Events ● You can add friends ● Private message members https://www.facebook.com/rihanna
- 12. Facebook Pages ● Like a company business in the real world ○ Admins ○ Public ● Fans can like your page ○ Review ○ Checkin ○ Comment ● Run Ads ○ fans ○ Interest ○ Activities Facebook https://www.facebook.com/Starbucks
- 13. Activity Create a Facebook Group https://www.facebook.com/groups/create.php
- 14. Activity Create a Page https://www.facebook.com/pages/create.php
- 15. Posting on Facebook FREE ● Status update ● Photo/Video/Link ● Offer/Event Schedule, set location, emotions Post as the page or yourself BoostPost
- 18. Wrap Up 1. Name the top social media platforms 2. Top benefits for recreational and leisure businesses and organizations 3. How to setup: ● Groups ● Pages ● Post ● Ads ● Audience Insights