Algo's or Mammals? Panda & Penguin Algorithm Update
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The document, authored by Ross Monaghan, outlines key updates and impacts of Google's Panda and Penguin algorithms on search engine optimization, highlighting vulnerabilities such as low-quality content and webspam. It provides a timeline of various updates and offers strategies to recover from algorithmic penalties by analyzing affected pages and improving content quality. The final advice emphasizes prioritizing user experience and leveraging a comprehensive marketing strategy over manipulating search engine rankings.
Algo's or Mammals? Panda & Penguin Algorithm Update
- 1. Algo’s or Mammals? Ross Monaghan OCTOBER 11, 2012 SEARCH ENGINE MARKETING © ZEON SOLUTIONS INC.
- 2. About Me • Director of Search Engine Marketing • 6+ Years Experience • Global Optimization Experience • B2B & B2C Small - Fortune 50-1000 Clients • Connect via LinkedIn or @rossmonaghan
- 4. Periodic Table for “SEO”
- 5. Panda
- 6. Penguin
- 7. Exact Match Domains (EMD)
- 8. Exact Match Domains (EMD)
- 12. Panda
- 13. Panda Vulnerabilities Targets: Content • Low quality content • Thin content • Duplicate Content • Low engagement rates on page or site (high bounce rates, low time on site, etc.) • Lack of original content • High amount of irrelevant adverts • High % of boilerplate content
- 14. Panda Timeline • Panda Update 1.0, Feb. 24, 2011 (11.8% of queries; announced; English in US only) • Panda Update 2.0, April 11, 2011 (2% of queries; announced; rolled out in English internationally) • Panda Update 2.1, May 10, 2011 (no change given; confirmed, not announced) • Panda Update 2.2, June 16, 2011 (no change given; confirmed, not announced) • Panda Update 2.3, July 23, 2011 (no change given; confirmed, not announced) • Panda Update 2.4, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced) • Panda Update 2.5, Sept. 28, 2011 (no change given; confirmed, not announced) • Panda Update 3.0, Oct. 19, 2011 (about 2% of queries; belatedly confirmed) • Panda Update 3.1, Nov. 18, 2011: (less than 1% of queries; announced) • Panda Update 3.2, Jan. 18, 2012 (no change given; confirmed, not announced) • Panda Update 3.3, Feb. 27, 2012 (no change given; announced) • Panda Update 3.4, March 23, 2012 (about 1.6% of queries impacted; announced) • Panda Update 3.5, April 19, 2012 (no change given; belatedly revealed) • Panda Update 3.6, April 27, 2012: (no change given; confirmed; first update within days of another) • Panda Update 3.7, June 9, 2012: (1% of queries; belatedly announced) • Panda Update 3.8, June 25, 2012: (about 1% of queries; announced) • Panda Update 3.9, July 24, 2012:(about 1% of queries; announced) • Panda Update 3.91, Aug. 20, 2012: (about 1% of queries; belatedly announced) • Panda Update 3.92, Sept. 18, 2012: (less than 0.7% of queries; announced)
- 15. Have you have been Panda Kicked? • Check organic traffic on dates of algo changes • Analyze Webmaster Tools Impression Share • Analyze Rank Changes for Top KW’s
- 16. Ok…I was hit…HELP! • Isolate problem • Which pages were affected • Find pages which were not affected and identify differences • Analyze content vs. quality high ranking sites • Remove weak content • Edit “over-optimized” data to be user rich
- 17. Penguin
- 18. Penguin Vulnerabilities Targets: Webspam • Unnatural inbound links – Exact same anchor text as on-page optimization – Irrelevant sources of inbound link – Paid links using exact match anchor text • Over Optimization – Spammy title tags – Keyword stuffing • Low-quality article marketing & blog spam
- 19. PenguinTimeline • Penguin 1.0 April 24, 2012
- 20. Have I been hit by Penguin? • Check dates associated with algorithm updates or Matt Cutts tweets • Significant traffic or ranking changes • Webmaster Tools direct messages
- 22. Panda & Penguin • Updates have been rolled out periodically • Don’t hack your links • Don’t waste time changing content Until… You have truly identified which algorithm you have been impacted by…otherwise you are WASTING your time
- 23. Final Thoughts… • Focus on developing content to support a fantastic user experience that is useful, sharable, or insightful • Leverage the entire marketing mix to support digital efforts • Target the user and NOT the search engine
- 24. Thank You Additional Questions or Need Support: Ross Monaghan Director, Search Engine Marketing Zeon Solutions, Inc. www.zeonsolutions.com ross.monaghan@zeonsolutions.com Twitter: @rossmonaghan LinkedIn: http://www.linkedin.com/in/rossmonaghans