Alex Mang presented on Amazon and its history and business model. Amazon was founded in 1995 and had its IPO in 1997, then launched major services like AWS in 2000, Amazon Prime in 2005, Kindle in 2007, Prime Video in 2011, and Echo and Dash in 2014. Jeff Bezos' goal for Amazon Prime is to make not being a Prime member seem irresponsible by establishing baseline revenue, encouraging increased spending, and expanding Amazon's platform. Looking ahead, Amazon is focused on further integrating its growing ecosystem of services.