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Presented By
Biswajeet Dasmajumdar
Amazon SimpleDB is a hosted database as a service that
enables developers to store and query structured data items
via Web services requests.
SimpleDB is a key-value store that runs within the Amazon
Web Services (AWS) cloud.
What is Amazon SimpleDB cont...
Amazon SimpleDB
1. Requires no schema
2. Automatically indexes your data
3. API’s for storage and access.
This eliminates the
1. Administrative burden of data modeling
2.Index maintenance
3.Performance tuning
Traditional clustered relational database can do the work of
SimpleDB but
1. It requires a DBA to maintain and administer.
2. Brings more complexity
On the other hand Amazon simpleDB
1. Is easy to use
2. Provides real time lookup
3. Provides simple querying without any complexity
RDBMS vs SIMPLE DB
BASIC EXAMPLE
FEATURES
Amazon Simpledb
KEY -VALUE STRUCTURE
SIMPLE DB - DATA VIEW
Facts
Amazon Simpledb
 Simple
 Flexible
 Scalable
 Fast
 Reliable
 Inexpensive
CONS
Data integrity is not guaranteed
Inconsistency
Aggregate operations will require more coding
Complicated reports, and ad hoc queries require a lot more
coding.
Aggregate operations will be much slower.
Complex data schemas are not supported
ADVANTAGES
1.Optimized to provide high availability and flexibility, with little
or no administrative burden.
2.It creates and manages multiple geographically distributed
replicas of our data automatically to enable high availability and
data durability.
3.The service charges you only for the resources actually
consumed in storing your data and serving your requests.
4. Change your data model on the fly
5. Data is automatically indexed
6.Designed for use with other Amazon web services
 Create an account (http://aws.amazon.com/)
click the “Sign up for This Web Service” button on the
Amazon SimpleDB detail page.
 Get an Access Key and the Secret Key.
 Access from “http://www.s3.amazonaws.com/bucket/key”
Within a few minutes, you will be able to create your
domain and begin storing and querying your data!
Amazon Simpledb
Amazon Simpledb
Amazon Simpledb
Amazon Simpledb
DATA
Range queries
Simple queries
Multiple attribute queries
sort
limit
Keywords
 Netflix is the world’s leading Internet television network with
more than 48 million streaming members in more than 40
countries.
 It has successfully shifted its business model from DVDs by
mail to online media .
CASE STUDY( contd...)
Traditional relational database technologies were not built to
accommodate large volumes of data, neither from a cost-
effective perspective nor regarding the needs for continuous
availability and flexibility.
In 2010, Netflix began moving its data to Amazon Web Services
(AWS) to offer subscribers more flexibility across devices.
CASE STUDY( contd...)
Netflix decided to migrate from Cassandra to DataStax
Enterprise for its enterprise-level security and production.
About 95% of Netflix’s non-program data is stored in DataStax
Enterprise.
Includes customer account information, movie ratings,
bookmarks and logs, and viewing history services.
 
Case STUDY( contd...)
Performed immense amounts of customer viewing and log data to
improve subscribers’ searching and streaming experiences.
Multiple geographically dispersed data centers and processing
capacity.
Netflix decided to migrate its applications to Amazon’s AWS
cloud.
Netflix migrated core parts of its database from Oracle
to Amazon’s SimpleDB data store.
 Added customer value rather than nationwide data centers.
 aws.amazon.com/simpledb/
 https://s3.amazonaws.com/
 Sdb php api http://thetalecrafter.wordpress.com/
 s3 php api
http://cvs.drupal.org/viewvc.py/drupal/contributions/modules/
cloudfront/lib/S3.php?view=auto&revision=1.1
 Oreilly Programming Amazon Web Services S3 EC2 SQS
FPS and SimpleDB Mar 2008
 http://itsinthecloud.com/2008/04/22/overview-of-amazon-s3/
 http://www.ryanpark.org/2008/04/top-10-avoid-the-simpledb-
hype.html
END OF SLIDES
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Amazon Simpledb

  • 2. Amazon SimpleDB is a hosted database as a service that enables developers to store and query structured data items via Web services requests. SimpleDB is a key-value store that runs within the Amazon Web Services (AWS) cloud.
  • 3. What is Amazon SimpleDB cont... Amazon SimpleDB 1. Requires no schema 2. Automatically indexes your data 3. API’s for storage and access. This eliminates the 1. Administrative burden of data modeling 2.Index maintenance 3.Performance tuning
  • 4. Traditional clustered relational database can do the work of SimpleDB but 1. It requires a DBA to maintain and administer. 2. Brings more complexity On the other hand Amazon simpleDB 1. Is easy to use 2. Provides real time lookup 3. Provides simple querying without any complexity RDBMS vs SIMPLE DB
  • 9. SIMPLE DB - DATA VIEW
  • 10. Facts
  • 12.  Simple  Flexible  Scalable  Fast  Reliable  Inexpensive
  • 13. CONS Data integrity is not guaranteed Inconsistency Aggregate operations will require more coding Complicated reports, and ad hoc queries require a lot more coding. Aggregate operations will be much slower. Complex data schemas are not supported
  • 14. ADVANTAGES 1.Optimized to provide high availability and flexibility, with little or no administrative burden. 2.It creates and manages multiple geographically distributed replicas of our data automatically to enable high availability and data durability. 3.The service charges you only for the resources actually consumed in storing your data and serving your requests. 4. Change your data model on the fly 5. Data is automatically indexed 6.Designed for use with other Amazon web services
  • 15.  Create an account (http://aws.amazon.com/) click the “Sign up for This Web Service” button on the Amazon SimpleDB detail page.  Get an Access Key and the Secret Key.  Access from “http://www.s3.amazonaws.com/bucket/key” Within a few minutes, you will be able to create your domain and begin storing and querying your data!
  • 20. DATA
  • 24. sort
  • 25. limit
  • 27.  Netflix is the world’s leading Internet television network with more than 48 million streaming members in more than 40 countries.  It has successfully shifted its business model from DVDs by mail to online media .
  • 28. CASE STUDY( contd...) Traditional relational database technologies were not built to accommodate large volumes of data, neither from a cost- effective perspective nor regarding the needs for continuous availability and flexibility. In 2010, Netflix began moving its data to Amazon Web Services (AWS) to offer subscribers more flexibility across devices.
  • 29. CASE STUDY( contd...) Netflix decided to migrate from Cassandra to DataStax Enterprise for its enterprise-level security and production. About 95% of Netflix’s non-program data is stored in DataStax Enterprise. Includes customer account information, movie ratings, bookmarks and logs, and viewing history services.  
  • 30. Case STUDY( contd...) Performed immense amounts of customer viewing and log data to improve subscribers’ searching and streaming experiences. Multiple geographically dispersed data centers and processing capacity. Netflix decided to migrate its applications to Amazon’s AWS cloud. Netflix migrated core parts of its database from Oracle to Amazon’s SimpleDB data store.  Added customer value rather than nationwide data centers.
  • 31.  aws.amazon.com/simpledb/  https://s3.amazonaws.com/  Sdb php api http://thetalecrafter.wordpress.com/  s3 php api http://cvs.drupal.org/viewvc.py/drupal/contributions/modules/ cloudfront/lib/S3.php?view=auto&revision=1.1  Oreilly Programming Amazon Web Services S3 EC2 SQS FPS and SimpleDB Mar 2008  http://itsinthecloud.com/2008/04/22/overview-of-amazon-s3/  http://www.ryanpark.org/2008/04/top-10-avoid-the-simpledb- hype.html