SlideShare a Scribd company logo
Earth's Most
Customer-
centric
Company
- Group One
Sept 7, 2018
 Bishal Khadka
 Khum Khatri
 Manish Tuladhar
 Rabin Bhandari
Members of Group One
Contents to be discussed
 Introduction
 How Amazon began? (History)
 Where Amazon stands today?
 How Amazon does it all?
 Business model and structure
 Products and Services
Does anyone know who this guy is?
Jeff Bezos
- CEO & Founder of Amazon.com
Who are Amazon?
 Amazon.com, is an American electronic
commerce and cloud computing company based in Seattle,
Washington, that was founded by Jeff Bezos on July 5, 1994.
 Produces consumer electronics like Kindle, Fire tablets, Fire
TV and Echo, and is also the world's largest provider
of cloud infrastructure services (IaaS and PaaS).
 Now after twenty three years, Amazon has a revenue of
177.9 billion USD.
Company Overview
Founded in
1994 in Seattle,
USA
566,000
employees
worldwide
Global leader in
E-commerce
Wide range of
products
worldwide
Worldwide
network of
fulfillment
Mass
customization
Customer
Experience
Affiliations and
business models
Amazon
Services
History Of Amazon
Time period Key developments at Amazon
1994–1998
 Starts off as an online bookstore selling books
Competing with local booksellers and Barnes & Noble.
1998–2004
 Expands its services beyond books by also offering
convenience services, such as Free Super Savers Shipping.
2005–2011
 Cloud computing area with Amazon AWS:
Dominates and controls the most of physical infrastructure of
internet.
 Offers the Amazon Kindle for eBooks:
By 2010, more people buy eBooks than physical books off of
Amazon.
2011–2015
 Offers streaming services like Amazon Music and Amazon
Video.
By 2015, its market capitalization surpasses that of Walmart.
"Amazon" wasn't the company's original name.
 Jeff Bezos originally wanted to give the company the magical
sounding name "Cadabra."
 Bezos also favoured the name "Relentless." If you visit
Relentless.com today, guess where it navigates to...
 He finally choose "Amazon" because he liked that the
company would be named after the largest river in the
world, hence the company's original logo.
Amazon’s
first
homepage
Early Working Days
In the early days of Amazon, a
bell would ring in the office
every time someone made a
purchase, and everyone
would gather around to see if
they knew the customer.
Amazon’s first office
building
Seattle headquarters
building
Where Amazon stands today?
 The world's leading E-commerce company today, with over
566,000 employees and last year company's net revenue
was almost 178 billion U.S. dollars.
 Internet stores and services around the world.
 In total trade volume, it consumes about one-third of the
world goods.
 Amazon FBA and warehouses.
 Amazon Web Services.
 Amazon Products like Kindle, Fire, Alexa, Echo etc.
Amazon Site Global Availability
Did you know all these companies belong to Amazon?
Financial Growth
How Amazon does it all?
Three Customer Sets:
 Consumers: Who buy products on
Amazon (including Amazon’s
products).
 Sellers: Who want to sell products on
Amazon (including Amazon)
 Developers: Who want to use
Amazon’s developing services like
Developing websites/portals, Hosting,
Web Services, S3(Storage), Checkout
Services, etc.
Strategy
(actually was wrote on a napkin sketch)
Amazon’s E-Commerce
Amazon conducts its practices with other parties into following way:
 Business to Consumer (B2C)
 Amazon.com : offering to sell vast range of products
 Kindle e-reader and e-books
 Amazon prime service with discount feature and free shipping
 Business to Business (B2B)
 FBA program of Amazon with certain fee
 Amazon payments and supply service
 Amazon Web Service (Cloud services platform, offering compute
power, database storage)
Consumers: Amazon.com
 A tremendous product range.
 The webpage is set up with
 Customer Personalization
 Customer tracking
 Gift-giving
recommendations
 Community between users
(Reviews and
recommendations)
 Branch websites depending
on products and services like :
 Amazon Music
 Amazon Fresh
 Kindle
 Echo
 Alexa
Sellers: Amazon FBA program
FBA gives users the ability to grow their business and reach
more customers.
This in return helps Amazon to earn on FBA charge plans.
Benefits:
 Discounted Shipping Rates
 Customer Service and Return Management
 Multi-Channel Amazon Fulfillment for your own website
Amazon Warehouse
 Largest warehouse and largest building in the
world covers 4.3 million sq. ft. i.e. 655.32 km length.
 Ships more than 1 million items a day during
holidays.
Developers: AWS and Associates
 Amazon Web Services (AWS) is a secure cloud
services platform.
 Offers compute power, database storage, content
delivery and other functionality.
 This help businesses scale and grow by expanding
horizon on a global scale.
Enterprise Customers Startup Customers
Amazon’s E-Business Models
1. Transaction Feel Model
1. Amazon FBA program
2. AWS
2. Subscription model
1. Amazon Prime
2. AWS
3. Advertisement Model
1. Amazon Associates
2. AWS
4. Affiliate model
4. Affiliate to different companies
5. Electronic Tendering System
4. Amazon Prime with shipping
5. Amazon Cart System/ Gift cards
6. Group Purchasing
4. Discount on mass products
5. Holidays like Black Friday,
Christmas
Amazon conducts its practices with other parties into various ways making
it compiled with most of the business models.
Amazon Technology
 Four software
development centers
worldwide
 Amazon running is
entirely Linux-based
 Amazon employs
the Netscape Secure
Commerce
Server using the SSL
protocol.
Products And Services
Retail
 Books, music and movies
 Consumer Electronics
 Computer and office
 Tools and automotive
 Food and household
 Home Improvement
 Toys and Video Games
 Sports and Fitness
 Clothing and Jewelry
 Kids and baby
 Kindle
Non Retail
 Referrals/Commission
based selling and movies
 Amazon Web Services
(AWS)
 Fulfillment by Amazon
(Services to Businesses)
Amazon Music and VideoKindle, Alexa and Echo
Amazon Appstore Amazon Fresh
Amazon Web Services
ANY QUESTIONS FOR US?
Amazon Workflow and Business Models

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Amazon Workflow and Business Models

  • 2.  Bishal Khadka  Khum Khatri  Manish Tuladhar  Rabin Bhandari Members of Group One
  • 3. Contents to be discussed  Introduction  How Amazon began? (History)  Where Amazon stands today?  How Amazon does it all?  Business model and structure  Products and Services
  • 4. Does anyone know who this guy is? Jeff Bezos - CEO & Founder of Amazon.com
  • 5. Who are Amazon?  Amazon.com, is an American electronic commerce and cloud computing company based in Seattle, Washington, that was founded by Jeff Bezos on July 5, 1994.  Produces consumer electronics like Kindle, Fire tablets, Fire TV and Echo, and is also the world's largest provider of cloud infrastructure services (IaaS and PaaS).  Now after twenty three years, Amazon has a revenue of 177.9 billion USD.
  • 6. Company Overview Founded in 1994 in Seattle, USA 566,000 employees worldwide Global leader in E-commerce Wide range of products worldwide Worldwide network of fulfillment Mass customization Customer Experience Affiliations and business models Amazon Services
  • 7. History Of Amazon Time period Key developments at Amazon 1994–1998  Starts off as an online bookstore selling books Competing with local booksellers and Barnes & Noble. 1998–2004  Expands its services beyond books by also offering convenience services, such as Free Super Savers Shipping. 2005–2011  Cloud computing area with Amazon AWS: Dominates and controls the most of physical infrastructure of internet.  Offers the Amazon Kindle for eBooks: By 2010, more people buy eBooks than physical books off of Amazon. 2011–2015  Offers streaming services like Amazon Music and Amazon Video. By 2015, its market capitalization surpasses that of Walmart.
  • 8. "Amazon" wasn't the company's original name.  Jeff Bezos originally wanted to give the company the magical sounding name "Cadabra."  Bezos also favoured the name "Relentless." If you visit Relentless.com today, guess where it navigates to...  He finally choose "Amazon" because he liked that the company would be named after the largest river in the world, hence the company's original logo.
  • 10. Early Working Days In the early days of Amazon, a bell would ring in the office every time someone made a purchase, and everyone would gather around to see if they knew the customer. Amazon’s first office building
  • 12. Where Amazon stands today?  The world's leading E-commerce company today, with over 566,000 employees and last year company's net revenue was almost 178 billion U.S. dollars.  Internet stores and services around the world.  In total trade volume, it consumes about one-third of the world goods.  Amazon FBA and warehouses.  Amazon Web Services.  Amazon Products like Kindle, Fire, Alexa, Echo etc.
  • 13. Amazon Site Global Availability
  • 14. Did you know all these companies belong to Amazon?
  • 16. How Amazon does it all? Three Customer Sets:  Consumers: Who buy products on Amazon (including Amazon’s products).  Sellers: Who want to sell products on Amazon (including Amazon)  Developers: Who want to use Amazon’s developing services like Developing websites/portals, Hosting, Web Services, S3(Storage), Checkout Services, etc. Strategy (actually was wrote on a napkin sketch)
  • 17. Amazon’s E-Commerce Amazon conducts its practices with other parties into following way:  Business to Consumer (B2C)  Amazon.com : offering to sell vast range of products  Kindle e-reader and e-books  Amazon prime service with discount feature and free shipping  Business to Business (B2B)  FBA program of Amazon with certain fee  Amazon payments and supply service  Amazon Web Service (Cloud services platform, offering compute power, database storage)
  • 18. Consumers: Amazon.com  A tremendous product range.  The webpage is set up with  Customer Personalization  Customer tracking  Gift-giving recommendations  Community between users (Reviews and recommendations)  Branch websites depending on products and services like :  Amazon Music  Amazon Fresh  Kindle  Echo  Alexa
  • 19. Sellers: Amazon FBA program FBA gives users the ability to grow their business and reach more customers. This in return helps Amazon to earn on FBA charge plans. Benefits:  Discounted Shipping Rates  Customer Service and Return Management  Multi-Channel Amazon Fulfillment for your own website
  • 20. Amazon Warehouse  Largest warehouse and largest building in the world covers 4.3 million sq. ft. i.e. 655.32 km length.  Ships more than 1 million items a day during holidays.
  • 21. Developers: AWS and Associates  Amazon Web Services (AWS) is a secure cloud services platform.  Offers compute power, database storage, content delivery and other functionality.  This help businesses scale and grow by expanding horizon on a global scale.
  • 23. Amazon’s E-Business Models 1. Transaction Feel Model 1. Amazon FBA program 2. AWS 2. Subscription model 1. Amazon Prime 2. AWS 3. Advertisement Model 1. Amazon Associates 2. AWS 4. Affiliate model 4. Affiliate to different companies 5. Electronic Tendering System 4. Amazon Prime with shipping 5. Amazon Cart System/ Gift cards 6. Group Purchasing 4. Discount on mass products 5. Holidays like Black Friday, Christmas Amazon conducts its practices with other parties into various ways making it compiled with most of the business models.
  • 24. Amazon Technology  Four software development centers worldwide  Amazon running is entirely Linux-based  Amazon employs the Netscape Secure Commerce Server using the SSL protocol.
  • 25. Products And Services Retail  Books, music and movies  Consumer Electronics  Computer and office  Tools and automotive  Food and household  Home Improvement  Toys and Video Games  Sports and Fitness  Clothing and Jewelry  Kids and baby  Kindle Non Retail  Referrals/Commission based selling and movies  Amazon Web Services (AWS)  Fulfillment by Amazon (Services to Businesses)
  • 26. Amazon Music and VideoKindle, Alexa and Echo
  • 27. Amazon Appstore Amazon Fresh Amazon Web Services