Amazon.com & Turner Broadcasting (1)
- 1. Katie Corcoran ● Melanie Vellucci ● Audrey Pan ● Tim Murphy ● Jenna Harsanyi
- 2. Our Mission Creating a beneficial partnership between Amazon Prime and Turner Broadcasting. To further encourage and support the future growth of Amazon.com. Prime Subscribers & Buyers Instant Video Impressions Demographic Expansion
- 3. Agenda Amazon Prime Overview Network Overview Meeting Needs & Possible Outcomes Opportunities
- 4. Amazon Prime Amazon Advertising $160,000,000 Per Year Current User P 40+, HH income of $70,000 Instant Video + 2-Day Shipping Amazon’s Strengths
- 5. Instant Video Thousands of movies/TV shows Original series
- 6. Convenient Quick & Reliable 2-Day Shipping
- 7. Networks
- 8. Returning Original Programming → American Dad, Conan, Clipped Demographic: P 18-49 TBS New Originals → The Detour, Angie Tribeca, Samantha Bee, Separation, Anxiety, Wrecked
- 9. Ratings
- 10. Walk into Buzzy’s, where a bunch of high school misfits find themselves working at the same barbershop years later.
- 11. Pre-roll and Digital skins Product placement →30s follow-up commercial spot Promotional Elements Amazon Instant Video How did you guys get Transparent? Platforms
- 12. Platforms Product placement → :30s follow-up commercial spot Pre-roll and Digital skins
- 13. Our Viewers to Shop
- 14. Cartoon Network New Originals → We Bare Bears, The Powerpuff Girls, Mighty Magiswords, Long Live The Royals, Regular Show: The Movie Demographic: P 6-11 , 18-49 Recurring Original Programing → Adventure Time, The Amazing, World of Gumball, Teen Titans GO!, Uncle Grandpa, Sonic Boom
- 15. Watch as Finn and Jake battle Evil in the Land of Ooo!
- 17. Platforms :30s tune-in spot Sponsorship
- 19. Outcomes Target Demographic Expansion Increase Subscriptions, Impressions, & Brand Awareness Partnership Long Lasting Relationships, Optimize Expression, Further Distribution
- 20. Future When YOU choose success... One Turner: one sales division, all networks, all brands
- 21. Questions Thank you for your time. We will now answer any questions.