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AMBITION Based Strategy
      An ambitious vision based approach to dynamic growth




                      Harsh Muthal



1                     Confidential & Proprietary
                           ©Copyright Protected
Confidentiality

The information is proprietary and
confidential. It is developed through hours of
professional research, analysis and evaluation.
Prior formal authorization from Spektrum
Innovative Ventures Inc. is necessary for its
transmission through electronic or other
media.




                     Harsh Muthal
                                                  2
               Confidential& Proprietary
Organizational Strategy Process
                         Three Stages

             • Corporate Strategy




                                                                     Mandate
Corporate    • What Business Should We be in?


             • Business Strategy
 Business    • How to grow that business profitably




                                                                                 Results
             • Functional / Operational Strategy
Functions/   • Operations/Process/Methodology/Tactics
Operations


             In a standard organizational strategy process the ‘Mandates’ move
             downwards and the ‘Results’ move upwards
                                        Harsh Muthal
                                  Confidential & Properietary
Strategic Alternatives ………1
           There are two distinct ways to look at the future of a Firm

• 1. Condition Driven Strategy
   – Based on extrapolating the present to the future. Corporate
     strategists analyze the present and the past to create a road-map for
     the future
   – This approach is conditioned by the limitations of conventional
     wisdom and past successes or failures

• 2. Ambition Driven Strategy
   – Based on the ability to create a compelling vision of a desirable future
     state as already achieved, and use the strategy road map as a path to
     connect the already accomplished future to the present
   – This approach is based on non-conventional thinking. It takes a fresh
     look at the opportunity space and is not bound by current capabilities
   – This approach relies on turning the traditional strategy mandate into
     an ambition to do the very best at all levels within the organization

                                     Harsh Muthal
                                                                                4
                               Confidential & Proprietary
Strategic Alternatives ………2

Condition Driven Strategy                    Ambition Driven Strategy
•   Extrapolate the Present into the         •      Visualize a desirable future and
    Future                                         create a path to Present
•   Inside Out Approach                      •      Outside In Approach
•   Grounded in reality of the               •      Based on what you want to be in
    Present                                        Future
•   Objective Appeal                         •      Emotional Connection
•   Push Effect                              •      Pull Effect




                                    Harsh Muthal
                                                                                       5
                              Confidential & Proprietary
Ambition Based Strategy
           Principle Elements

Envision: Visualize a compelling Future


Energize: Energize the whole organization


Enable: Create support structures


Execute: End game discipline


                            Harsh Muthal
                                                   6
                      Confidential & Proprietary
To better understand the strategy development
                  and implementation approaches
                         Contact the author
                            Harsh Muthal
                   harsh@SpektrumVentures.com




• Ambition Based Strategy
  – Principle Elements
  – Formulating Principle
  – Execution Principle
  – Examples
  – Organizational Rollout

                               Harsh Muthal
                                                           7
                         Confidential & Proprietary
Harsh Muthal


Harsh Muthal is currently the Chairman and Co-founder at Spektrum Innovative Ventures, a consulting and advisory firm with
interest in incubating innovative Software and Big Data products. He is also an Executive Adviser at Blackmore Partners, a
Chicago based Private Equity firm, where he supports acquisitions and management in the IT and Technology Industry Sectors.

Harsh is recognized in the industry as an entrepreneurial and competent business manager who has led corporations
aggressively towards growth and profitability. He has global General Management and Sales experience. He has worked with
corporations like UniLever, IBM and Motorola in Asia, UK and USA at senior executive positions.

Earlier in his career, Harsh founded Meadowood Global, a privately owned and funded firm which specialized in outsourcing
and global sourcing advisory and consulted with name brand corporations like GE, AT&T, Motorola, NYLife, Met Life, Reliance
etc. He managed the firm as a founder CEO and took it to successful acquisition after five years of growth.

Harsh is an prolific 'Rain Maker'. He has spent over two decades in selling IT and Technology services and has developed and
patented his own methodologies for aggressive sales performance enhancement.

Harsh has a long history in the field of 'Business Strategy'. Organization like Reliance, Accenture, IADB, Motorola, Softtek, have
consulted with him in this area. His work at Reliance on a ten year strategy road-map [Economic Times Sept 20, 1998 - Head
Line] earned him admiration from fellow professionals as well as notable mentions in financial publications.

In his consulting practice, Harsh focuses on, Sales & Marketing, Business and Financial Turnaround Strategies and Executive
Coaching at the 'C and VP' levels

                                                          Harsh Muthal                                                               8

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Ambition based strategy overview slide-share

  • 1. AMBITION Based Strategy An ambitious vision based approach to dynamic growth Harsh Muthal 1 Confidential & Proprietary ©Copyright Protected
  • 2. Confidentiality The information is proprietary and confidential. It is developed through hours of professional research, analysis and evaluation. Prior formal authorization from Spektrum Innovative Ventures Inc. is necessary for its transmission through electronic or other media. Harsh Muthal 2 Confidential& Proprietary
  • 3. Organizational Strategy Process Three Stages • Corporate Strategy Mandate Corporate • What Business Should We be in? • Business Strategy Business • How to grow that business profitably Results • Functional / Operational Strategy Functions/ • Operations/Process/Methodology/Tactics Operations In a standard organizational strategy process the ‘Mandates’ move downwards and the ‘Results’ move upwards Harsh Muthal Confidential & Properietary
  • 4. Strategic Alternatives ………1 There are two distinct ways to look at the future of a Firm • 1. Condition Driven Strategy – Based on extrapolating the present to the future. Corporate strategists analyze the present and the past to create a road-map for the future – This approach is conditioned by the limitations of conventional wisdom and past successes or failures • 2. Ambition Driven Strategy – Based on the ability to create a compelling vision of a desirable future state as already achieved, and use the strategy road map as a path to connect the already accomplished future to the present – This approach is based on non-conventional thinking. It takes a fresh look at the opportunity space and is not bound by current capabilities – This approach relies on turning the traditional strategy mandate into an ambition to do the very best at all levels within the organization Harsh Muthal 4 Confidential & Proprietary
  • 5. Strategic Alternatives ………2 Condition Driven Strategy Ambition Driven Strategy • Extrapolate the Present into the • Visualize a desirable future and Future create a path to Present • Inside Out Approach • Outside In Approach • Grounded in reality of the • Based on what you want to be in Present Future • Objective Appeal • Emotional Connection • Push Effect • Pull Effect Harsh Muthal 5 Confidential & Proprietary
  • 6. Ambition Based Strategy Principle Elements Envision: Visualize a compelling Future Energize: Energize the whole organization Enable: Create support structures Execute: End game discipline Harsh Muthal 6 Confidential & Proprietary
  • 7. To better understand the strategy development and implementation approaches Contact the author Harsh Muthal harsh@SpektrumVentures.com • Ambition Based Strategy – Principle Elements – Formulating Principle – Execution Principle – Examples – Organizational Rollout Harsh Muthal 7 Confidential & Proprietary
  • 8. Harsh Muthal Harsh Muthal is currently the Chairman and Co-founder at Spektrum Innovative Ventures, a consulting and advisory firm with interest in incubating innovative Software and Big Data products. He is also an Executive Adviser at Blackmore Partners, a Chicago based Private Equity firm, where he supports acquisitions and management in the IT and Technology Industry Sectors. Harsh is recognized in the industry as an entrepreneurial and competent business manager who has led corporations aggressively towards growth and profitability. He has global General Management and Sales experience. He has worked with corporations like UniLever, IBM and Motorola in Asia, UK and USA at senior executive positions. Earlier in his career, Harsh founded Meadowood Global, a privately owned and funded firm which specialized in outsourcing and global sourcing advisory and consulted with name brand corporations like GE, AT&T, Motorola, NYLife, Met Life, Reliance etc. He managed the firm as a founder CEO and took it to successful acquisition after five years of growth. Harsh is an prolific 'Rain Maker'. He has spent over two decades in selling IT and Technology services and has developed and patented his own methodologies for aggressive sales performance enhancement. Harsh has a long history in the field of 'Business Strategy'. Organization like Reliance, Accenture, IADB, Motorola, Softtek, have consulted with him in this area. His work at Reliance on a ten year strategy road-map [Economic Times Sept 20, 1998 - Head Line] earned him admiration from fellow professionals as well as notable mentions in financial publications. In his consulting practice, Harsh focuses on, Sales & Marketing, Business and Financial Turnaround Strategies and Executive Coaching at the 'C and VP' levels Harsh Muthal 8