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KASHMIRI CARPET INDUSTRY: A DETAILED
ANALYSIS
AMIT KUMAR
D8
CARPET INDUSTRY: AT A GLANCE
 Mainly export oriented
 Export worth Rs.5500 Crore
 Domestic consumtion only Rs.550 Crore
 Highly labor intensive
 Disorganized sector
MAIN CHALLENGES
 Competition from other nations especially
Bangladesh
 Economy of main markets like USA and European
Union are under stress
 Depreciation of Rupee
 Many countries are banning products from
conflict zones, ex- Blood Diamond from west
Africa
 New generation moving towards better career
options
 Improper Marketing
GOVERNMENT INCENTIVES
Tax
Benefit
• Reduction of Import tariff on raw material
• Rebate in VAT, Excise, etc
Skill
• Short term courses by IICT to enhance
efficiency
Loans
• Providing loans through Mudra bank
• Giving short term concessional loans
CARPET INDUSTRY INITIATIVE
 Centralizing the various centers
 Creating awareness in Indian market by trade
fairs
 Expanding to other nations, apart from traditional
countries
 Skill development
 Aligning with online portals like Flipkart and
Snapdeal
 Mechanizing some of the processes

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Amit kumar d8

  • 1. KASHMIRI CARPET INDUSTRY: A DETAILED ANALYSIS AMIT KUMAR D8
  • 2. CARPET INDUSTRY: AT A GLANCE  Mainly export oriented  Export worth Rs.5500 Crore  Domestic consumtion only Rs.550 Crore  Highly labor intensive  Disorganized sector
  • 3. MAIN CHALLENGES  Competition from other nations especially Bangladesh  Economy of main markets like USA and European Union are under stress  Depreciation of Rupee  Many countries are banning products from conflict zones, ex- Blood Diamond from west Africa  New generation moving towards better career options  Improper Marketing
  • 4. GOVERNMENT INCENTIVES Tax Benefit • Reduction of Import tariff on raw material • Rebate in VAT, Excise, etc Skill • Short term courses by IICT to enhance efficiency Loans • Providing loans through Mudra bank • Giving short term concessional loans
  • 5. CARPET INDUSTRY INITIATIVE  Centralizing the various centers  Creating awareness in Indian market by trade fairs  Expanding to other nations, apart from traditional countries  Skill development  Aligning with online portals like Flipkart and Snapdeal  Mechanizing some of the processes