Amplifying your event with social media
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The document outlines key strategies for amplifying an event through effective preparation, technology, and content management. It provides detailed tips on using Twitter for live-tweeting, including scheduling tweets, managing devices, and following up after the event. Additional resources and contact information for further questions are also included.
Amplifying your event with social media
- 1. Amplifying your event: Who, What, Where, When, Why and How? Alison McNab, University of Huddersfield, UK @alisonmcnab / @hudlib #ILI2018 B202
- 2. Overview ◎ Preparation ◎ Tech and content ◎ At the event ◎ After the event ◎ Further resources
- 4. Tech ◎ Use two devices ○ Connect both to wifi when you arrive ◎ Bring spare power pack for device(s) ◎ Use several Twitter apps ◎ Know how to turn off sound on devices
- 5. Content ◎ Produce a Twitter crib sheet ◎ Draft and/or schedule some tweets ◎ Tweet to say you will be live-tweeting ○ use #MyEvent hashtag ○ pin that tweet to Twitter profile ◎ Think about the timing of scheduled tweets ○ include room details ◎ Should you use a second hashtag?
- 6. Scheduling tweets ◎ Twitter advertiser account needed on native app ◎ Schedule using Tweetdeck, Hootsuite or an app like Twuffer ◎ Find the shortcuts that work for you
- 7. At the event ◎ Find a comfortable seat ◎ Do I need to edit any scheduled tweets? ◎ Check battery level in devices ○ Plug in power pack when device reaches 50% ◎ Log in to wifi with both devices ◎ If the speaker says “don’t tweet this” – then don’t
- 8. After the event ◎ Are there any tweets that I want to delete? ◎ Review the hashtag for the following week ◎ Capture tweets in Wakelet (or alternative) ○ Check accidental alternative hashtags eg #ili18 ◎ Tweet your wakelet / blog post / reflections ◎ Thank the organisers and sponsors!