Amul
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Dr. Varghese Kurien founded AMUL, an Indian cooperative organization based in Anand, Gujarat that processes and markets dairy products. AMUL means "priceless" in Sanskrit and has been providing affordable dairy products to millions of Indian homes since 1946. It is the largest food brand in India and Asia known for its high quality, low cost products. However, AMUL also faces weaknesses such as dependency on rural infrastructure and supply chain risks. It aims to penetrate international markets and diversify its product portfolio to address opportunities and threats from competitors.
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Amul
- 1. AMUL Presented by pradeep kumar
- 2. Founder of AMUL • Dr Varghese Kurien, the Chairman of the GCMF (Gujarat Co-operative milk, an apex cooperative organization, based in the in Anand town of Gujarat, India • AMUL means "priceless" in Sanskrit • Amul products have been in use in millions of homes since 1946.
- 3. History of amul• 1. AMUL – Taste of India World's Biggest Vegetarian Cheese Brand World’s Largest Pouched Milk Brand . • Amul Business Strategy Developing demand Limited purchasing power, modest consumption levels A low-cost price strategy products
- 4. SWOT Strong dependency on weak infrastructure & completely dependent on villages for its raw materials Risks of highly complex supply chain system Short self life of its Product Alliance with third parties who do not belong to the organized sector Largest food brand in India & Asia High Quality, Low Price Introduced TQM World's Largest Pouched Milk Brand. strength weakness
- 5. Penetrate international markets Diversify product portfolio to enter new product categories and expand existing categories like processed foods, chocolates etc. Use internet to sell its products Competitors - Hindustan Lever, Nestle, Britannia and local players Stiff competition from MNCs in butter Growing price of milk and milk products Ban on export of milk powder The yield of India cattle still much lower than other dairy countries. Threats opportunities
- 8. THANK YOU