Amul case study, Assignment presentation.
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Amul, an Indian dairy cooperative founded in 1946, revolutionized the country's dairy industry and is now a major player in both domestic and international markets. The cooperative enables millions of farmers to sell their milk and produces a wide range of dairy products, maintaining significant market shares in butter and cheese. With a strong commitment to quality and innovation, Amul continues to expand its product offerings and global reach.
Amul case study, Assignment presentation.
- 1. MASTER OF BUSINESS ADMINISTRATION & CERTIFICATE COURSE IN BUSINESS & ENTREPRENEURSHIP COURSE Name:- Vishal Kumar Sinha Mail :- vishalsinhaslg1234@outlook.com CASE STUDYON AMUL
- 2. Amul is an Indian dairy cooperative society, based at Anand in the state of Gujarat. Formed in 1946, it is a cooperative brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3.6 million milk producers in Gujarat. Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products. Amul was spearheaded by Triuvandas Patel under the guidance of Sardar Vallabhbhai Patel. As a result, Kaira District Milk Union Limited was born in 1946.
- 4. Amul enlisted on 14 December 1946 as a reaction to the abuse of minimal milk producers by brokers or operators of the main existing dairy, the Polson dairy, in the small city separations to convey milk, frequently turned sour in summer, to Polson. The costs of milk were discretionarily decided. The administration had given restraining infrastructure rights to Polson to gather milk from Kaira and supply it to Bombay city. By June 1948, the Kaira District Co-Operative Milk Producers Union Ltd had started pasteurizing milk for the ‘Bombay Milk Scheme’. In 1973, Amul celebrated its 25th Anniversary under the leadership of Tribhuvandas Patel, Morarji Desai, Maniben Patel, and Verghese Kurien. Dr. Verghese Kurien managed the cooperative with H.M. Dalaya. Dalaya’s development of making skim milk powder from buffalo milk and making it on a business scale led to the first modern dairy of the cooperative at Anand. Afterward, five unions in other districts Mehsana, Banaskantha, Baroda, Sabarkantha, and Surat were set up. Amul was awarded as the “Best of all” Rajiv Gandhi National Quality Award. Technological improvements at Amul have spread to different parts of India. On September 30, 2018, Prime Minister Narendra Modi inaugurated Amul’s chocolate plant in Mogar, Gujarat.
- 6. Amul has entered overseas markets such Mauritius, UAE, USA, Bangladesh, Australia, China, Singapore, Hong Kong & a few South African Countries. Its bid to enter Japanese market in 1994 but had not succeeded, but now it has fresh plans of flooding the Japanese market. Amul is the biggest exporter of dairy items in the nation and it is accessible in more than 40 nations. The real markets are the US, West Indies, nations in Africa, the Gulf locale, Singapore, the Philippines, Thailand, Japan, and China. B M Vyas, Managing Director, GCMMF stated, “We have demonstrated that if a level-playing field is provided, Indian dairy products are successful in the global market. Growth in consumer pack exports has been credible and we have consolidated our exports.” ANAND MILK UNION LIMITED (AMUL)
- 7. “We the motivated and dedicated workforce at amul are committed to produce wholesome and safe foods of excellent quality to remain market leader through development of quality management system, state of art technology, innovation and eco- friendly operations to achieve delightment of customers and milk producers”. Our Mission is to manufacture world class products of outstanding qualities, providing related services and solutions to our client while utilizing latest technologies, highest business standard, work ethics Corporate Governance so we can make every customer SMILE.
- 8. Amul enables dairy farmers to dispose of their milk which might otherwise be difficult, especially in times when milk is plentiful. It produces butter and spreads, cheeses, sweets, milk, ghee, milk powder, condensed milk, ice cream, chocolate, lassees and other milk based drinks. Amul have recently opened ‘utterly delicious’ parlor's serving drinks and ice creams, a further outlet for their product. Amul has a vision to provide more and more satisfaction to the farmers, employees and distributors.
- 9. “Amul spurred India’s White Revolution, which made the country the world’s largest producer of milk and milk products and became the largest food brand in India.” “Full form of Amul Name is Anand Milk Unions Limited. its also associated with the Sanskrit Word “Amoolya” “Amul owns 85 percent share in butter market. 65 to 66 share in Cheese with Market Leader. It also has 88% market share in butter,63% share in infant milk and 45% market share in dairy whitener.” “Amul already launched Indian Desi Cow Milk(A2 milk) which boost the Mind power and its also Planning to launch Camel Milk First time in India.” “The Amul model has helped India to emerge as the largest milk producer in the world. More than 15 million milk producers pour their milk in 1,44,500 dairy cooperative societies across the country.” “daCunha designed a campaign which is popular and a series of hoardings on day- to-day issues. It earned a Guinness world record for the longest-running ad campaign in the world.”
- 11. Village Level 200 Members Committee of 8-9 members District Level Board of Directors 12 900 Members (approx.) State Federation Members are chairpersons of district level Co. Operative & Ex – official members. Representative from NDDB Registrar of Co-Operative of the state 3 TIRE STRUCTURE
- 13. Robust Supply Chain Low Cost Strategy Diverse Product Mix Strong Distribution Network Technology and E - initiatives
- 23. The case study we have presented is just for the informational purposes only. We write the content but we are not promoting any product and not considering any visual representation of our own. We are not supporting any controversial issue mentioned above. Course Inbox takes no responsibilities and warranties as to the information in this document. https://www.slideshare.net/VishalKumarSinha5/edit_mypersonalinfo http://www.amuldairy.com/ https://www.marketing91.com/marketing-strategy-amul/ https://www.indiastudychannel.com/resources/157161-Various-categories-of- products-from-Amul.aspx https://www.tutorialspoint.com/consumer_behavior/consumer_behavior_market_segmen tation.htm