Amul project ppt
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Amul was formed in 1946 as a dairy cooperative in Gujarat, India. It is jointly owned by 2.79 million milk producers and managed by the Gujarat Cooperative Milk Marketing Federation. Amul spurred the White Revolution in India, making India the largest producer of milk and milk products worldwide. Amul follows a unique cooperative business model known as the "Anand pattern" with sales of over $1.5 billion in 2008-2009. It has high market share in India due to its excellent brand equity, distribution network, and product portfolio, though it also sees opportunities to expand in chocolate and ice cream markets globally.
Amul project ppt
- 3. Introduction Marketing Mix Basic tasks and global share Opportunities and threats Strengths and weaknesses Marketing Strategy Organization hierarchy, control methods Conclusion(why amul is succesfuul)
- 4. LARGEST FOOD BRAND AND BUSINESS IN INDIA
- 5. Formed in 1946, is a dairy cooperative movement in India. A brand name managed by Gujarat Co-operative Milk Marketing Federation(GCMMF) Jointly owned by 2.79 million milk producers in Gujarat Spurred the White Revolution of India, which has made India the largest producer of milk and milk products in the world.
- 7. BRITANNIA NESTLE HLL CADBURY MOTHER DAIRY :
- 8. Amul followed a unique business model. "Anand pattern" cooperative system Operating Analysis Distribution network Achievements and Awards
- 9. AMUL GROWTH AND GLOBAL SHARE Sales Turnover Of 1505 million US dollar in 2008-2009 0 200 400 600 800 1000 1200 1400 1600 Sales US $ (in million) Sales US $ (in million)
- 10. Export Concentrate more on chocolate market Increase in ice cream segment Opportunities and Threats
- 11. Very high market share, Excellent Quantity management, Excellent brand equity, Strong distribution network, Good product portfolio, strong supply chai, Rural presence. Cost operations, Expansion of chocolates. Strengths and Weaknesses
- 12. Mission “We the motivated and dedicated workforce at amul are committed to produce wholesome and safe foods of excellent quality to remain market leader through development of quality management system, state of art technology, innovation and eco-friendly operations to achieve delightment of customers and milk producers” Vision “Amul has a vision to provide more and more satisfaction to the farmers, employees and distributors”. Marketing strategy
- 13. The tennets of 3 E’s. i. Expansion in procurement. ii. Expansion in distribution market. iii. Expansion in processing facility. Quality and value for Money. Zero replacement with natural and expensive ingredients to cheap ingredients. Marketing Strategy
- 14. More then 55 country , 540 crore revenue but main focus on India. India is not only world largest producer of milk but also largest consumer so, Amul main focus is india How the firm benefited from being global?
- 15. Explanation of tall hierarchy of the organization Control methods taken at risk times (ex: control on rise in milk prices fulfilled)
- 16. Suggestions Summarization Explain why it is successful
- 17. Butter Britannia Nestle Cheese Britannia Baby Food Nestle Heinz Dairy Whitener Segment Nestle Britannia Ice creams HLL Chocolates & Confectionaries Cadbury Nestle Pizza Pizza Hut Dominos Nirulas Frozen pizza Curd Nestle Mother Dairy Ultra High Treated Milk Nestle Britannia Sweet Condensed milk Nestle Cottage Cheese (Paneer) Britannia Milk Additives Cadbury Smithkline Beecham Flavored Milk Britannia Nestle
- 18. THANKYOU…