Amul questionnaire
- 1. QUESTIONNAIRE (Retailer Survey) For AMUL Retailers Name of the shop:_____________________________________ Retailer Name : _____________________________________ Contact No. _________________________________ Address __________________________________________________ 1) Do you stockAMUL Chocolates ? a) Yes b) No 2) Which is the most preferable brand of that you stockChocolates? a) AMUL b) Cadbury c) Nestle d) Ferrero India e) Parle f) Others 3) What varieties of AMUL Chocolates do you preferred to store? a) Milk Chocolates b) Dark Chocolates c) Fundoo Chocolates d) Fruit & Nut e)Almond Bar f) All of them. 4) From where do you get AMUL ? a) Distributors b) Other suppliers 5) Are you satisfied with AMUL distributor? a) Yes b) No 6) When Salesman visit to your store? a) Daily b) 2-3 days c) 4-5 days d) 6-8 days 7) Which problem do you face from distributor side? a) Irregularity of salesman b) Availability of Chocolates c) Margin d) Advertisement e) Any other (specify) ________________________
- 2. 12) What is consumer’s expectation from AMUL Chocolates? a) Good quality b) Packaging c) Availability d) Taste 13) Give your ratings to following attributes of AMUL Chocolates. Very Good Good Average Bad Very Bad Quality Brand Image Availability Packaging Margin Awareness Replacement 14) Suggestion (if any)____________________________________________________ __________________________________________________________________ ______