an Imagineering Introduction
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Small interventions can have a big impact by helping companies manage change and innovate beyond traditional business thinking. The document discusses how exploring new perspectives through a design process of research, ideation, and implementation can help organizations emerge from "business as usual" approaches to transformation and making sense of today's complex, connected society.
an Imagineering Introduction
- 2. “We cannot solve our problems with the same thinking we used when we created them” Albert Einstein
- 4. “It is not the strongest or the most intelligent who will survive, but those who can best manage change” Charles Darwin
- 5. making sensebusiness as usual transformation
- 6. small interventions can have a big impact
- 7. small interventions in public transport
- 8. “Do not follow where the path may lead. Go instead where there is no path and leave a trail” Ralph Waldo Emerson
- 9. imagineering explorer of new business perspectives
- 10. design process reframing business as usual implementation analysis ideation brooding research inspiration creation
- 11. emergence opening up new perspectives