An Introduction

An introduction to Address Escomb House, 229 Kells Lane Low Fell Gateshead NE9 5HT Contact T 0191-491-5626 F 0191-487-8044 E [email_address] Web www.klb-promotions.co.uk Promotions & Events Ltd K nockout L ong-lasting B rand X periences Engaging Consumers in Memorable ways "Consumers who engage in a live brand experience are likely to tell 17 other people"

A little bit about KLB KLB is a Brand Experience agency assisting brands to touch consumers both at point of purchase and in other relevant locations nationwide; not just now but for the longer term. KLB were founded in 1985 and quickly became a reliable specialist in engaging brand experiences ( previously known as sales promotion ) to support manufacturers and retailers. KLB throughout its history has evolved its expertise in BTL techniques of Sales Promotions, in store and out of store marketing along with Brand Experiences to support brands retailers and consumers. KLB touch consumers visually, physically and emotionally. KLB get the results and the retailer partner and manufacturer the sales. Knockout Long-lasting Brand X periences

Engaging Consumers Memorably Manufacturers need to create more engaging ways to impact and engage “savvy” consumers, make their budget work harder, impress their retail partners and get a better ROI KLB work to ensure all elements of the BTL mix work seamlessly for maximum effect Knockout Long-lasting Brand X periences Brand research and knowledge Brand Experience Planning & strategy Brand ambassador Notes & Briefing Coordination with other Media and ATL support Constant Evaluation Analysis Reporting

KLB What we do and Where we do i t Where we do BrandXperiences Multiple grocery (BIG 4, Discounters, Others) Convenience & Forecourts (Symbol groups) Shopping Centres Travel Terminals ( Rail, Bus, Motorway, Air, Sea) Impulse sectors (CTN’s,) Wholesale and Cash & Carry (Makro, Booker) Department stores (BHS) Mobile phone shops Electrical retailers ( Comet, DSG) Chemists & Health Shops Hair & Beauty, Tanning Salons, Nail Bars. Opticians Fitness ( Gyms) - memberships On Trade and Off Trade Workplaces - Call Centres etc Events- Outside shows, Music Festivals Trade Shows Leisure Venues – Bingo outlets, Cinemas Book shops DIY stores Holiday Sites, Caravan Parks & Seaside Resorts Theme Parks Sporting arenas Products we’ve promoted Food (ambient, cooked from chilled and frozen) Drinks (Alcoholic & Soft) Health and Beauty (Fragrances, Make up &Toiletries) Household goods Alcohol (On & Off Trade) Telecommunication (Mobile phones) Electronic Equipment (TV’s & Games, satellite services) Toys & Books Vehicles – Cars Vans M’bikes Students Unions New store openings of Retail outlets of all sizes Leisure Industry memberships( Betting, Bingo & Cinema) Sports venues ( Football, Rugby, Golf, Cricket, Horse Racing) Knockout Long-lasting Brand X periences

KLB ‘s Approach Knockout Long-lasting Brand X periences Insight Seeing the most effective relevant ways to engage all parts of BTL activity Implementation Choosing the right Brand ambassador & Venue to maximise Effect Imagination Creative team all In house producing a Strategy that works Intelligence Constant Evaluation Budget focussed Auditing & reporting Integration Vast Experience Specialist one stop shop for BTL activity

Ethics Transparency KLB believe in open honest dialogue to keep our relationship with you fresh and on going Pro –active If we can improve your results and add value we will wherever possible at no extra cost to you. If we need to alter something we’ll let you know in advance of implementing and if you need to alter anything we will tell you but we will never compromise your brand integrity or corporate identity. Accountability We keep you informed at all times. We deliver reports accurately and fast. OUR pricing allows us to show you all charges relating to your activity before you commit and unlike Oliver Twist we shan’t ask for more. Knockout Long-lasting Brand X periences

Our Brand Ambassadors and other staff KLB have a constantly updated database of some 2500 experienced professional Brand Ambassadors and other nationwide staff. Presenters, Samplers, Chefs, Equipment Installation and extraction crews Sales staff, Hospitality staff, Product trainers, Drivers (all over 25) Demonstrators, Entertainers, Mystery Shoppers, merchandisers, POS placement staff, Costume Characters Knockout Long-lasting Brand X periences

Auditing & Evaluation Results are key to us and to you Working in association with you and your needs we work to maximise your ROI. We can with your agreement refine what we do in 24 hours or less but only with your approval. We constantly check available EPOS data. We Mystery shop our Field staff to make sure they are getting your Brand message right for you your retail partner and the end user consumers. We provide a unique ability to analyse and report back to you while campaigns are in progress. Adjusting activity as required. Knockout Long-lasting Brand X periences

Most Recent Testimonials As project managers handling the marketing for the rebrand of the Alliance Pharmacy chain of over a 1,000 pharmacies across the UK and Northern Ireland to Boots local pharmacies DiVersity needed to find a reliable partner to support us in providing promotional services to promote the new Boots store within the local community. We have been fortunate to find the perfect partners in Charles and his team at KLB. I can honestly say that there has never been a store too remote up and down the land that they haven’t been able to service. What’s more they have always delivered in spite of regular, last-minute changes to the schedule responding with enthusiasm and professionalism at all times. KLB has also supported us on several other high profile projects delivering innovative solutions to help our client in achieving their business aims. I have worked with a number of other suppliers who provide similar services and KLB are top performers. I would certainly have no hesitation at all in recommending them and Charles is always good for a chin-wag to liven up an otherwise uneventful day at the desk! Karen Abbott | Account Director Knockout Long-lasting Brand X periences Charles and his staff made my entrance into the world of Premier League sponsorship very easy indeed. His local knowledge and friendly advice was exactly what I needed and this made my life a lot easier when arranging the promotion. I would have no hesitation in calling Charles up in the future if I needed any direction regarding a promotion in the UK and beyond! Aisling Fennin Sponsorship Manager Boylesports (Official Sponsor of Sunderland AFC)

Showcase of activity & Equipment Knockout Long-lasting Brand X periences

Equipment Knockout Long-lasting Brand X periences

29th Aug - 2nd Sept 2007 Kavli Primula Cheese & Cheese and Chives on Ritz crackers KLB were approached to provide sampling staff for 10 venues in the North East to sample Kavli Primula Cheese, Cheese & Chives on Ritz cracker biscuits to remind consumers just how good the product is and how adaptable it is for a variety of eating occasions. We were tasked to sample at least 1500 people per day of all ages and demographic profiles and encourage consumers to buy 2 and receive an extra free tube when they showed a proof of purchase to the sampling staff. To further enhance the taste experience we added sliced cherry Tomatoes & slices of Cucumber to both of the cheese varieties and Seedless grapes to the cheese variety only, this addition was perceived as being very “upmarket” and something many consumers could do as party food “nibbles”

Campbell’s V8 Juice sampling 25 th -29 th July 2007 Sampling of Campbell’s V8 Juice at Tesco Extra and Morrison’s North East of England 25th July – 29th July 2007 Inclusive We were asked to sample 3 varieties Vegetable, Berry and Tropical wherever possible. At Morrison’s we sampled Vegetable and Tropical without any offer and at a RRP of £1.49 at Tesco we sampled all 3 variants and distributed 50p off next purchase vouchers bringing the RRP down to 98p from £1.48. 10 Stores days and venues were 4 x Tesco Extra at Kingston Park Newcastle, North Shields, Stockton and Durham 4 x Morrison’s North Shields (2 days), Seaburn & Doxford Park Sunderland (2 days) Middlesbrough Outside Morrison’s Inside Tesco Extra (24 hour stores)

KLB were asked to assist in the opening of the Boots Flagship Carnaby St. London store. We provided Roller blader’s Stilt walkers singers and leaflet staff. Making the day a HUGE success Showcase Knockout Long-lasting Brand X periences

Ted Baker men’s and women’s fragrances & toiletries are being re-launched within Boots stores nationwide. We have supplied uniformed staff to sample these products to interested men and women and to guide them from the supplied free- standing fixture to the Ted Baker counter to make a purchase. We have a special offer of ladies 2 for £6 which runs 18 June 08 - 15 July, and the men’s promotion is 2 for £5 and will also run for the same period of time. Customers will be advised that they won’t be able to mix men’s and women’s products within the offer.

Celtic FC Money with Origen of America We were tasked to provide 2 staff to visit Hospitality boxes and capture data on “fans” who would like to have a Celtic FC Money - Mortgage & Annuity Investments plan The girls were so successful that this has been an on going activity in all home matches in 2007/08 season at Celtic Park.

Showcase Knockout Long-lasting Brand X periences KLB have been asked to provide staff to assist in membership recruitment and retention for Gala since 2000 to date. We also have sourced various pieces of equipment to support these activities and visually enhance the activity see below. Alongside the pop up stand we have sourced trailer units and Hexagonal marquees all items fully branded

We were contacted in February 2004 by the Recruitment Manager @ Gala Bingo Carlisle to assist in New Membership Recruitment at their newly built premises in Carlisle Town Centre We supplied two staff on each day at local venues Sat 21st Feb at the Lanes Shopping Centre Carlisle Town Centre Tues 24th at the Lanes Shopping Centre Carlisle Town Centre Wed 25th at the Lanes Shopping Centre Carlisle Town Centre Thurs 11th March Morrison’s Supermarket Carlisle Fri 12th March Morrison’s Supermarket Carlisle Sat 28th at the Lanes Shopping Centre Carlisle Town Centre The staff returned an average of 75 + applications per day. (Total of 450+) Mr. David Redpath. Recruitment Manager Carlisle was over the moon with this response. Further to this success we have sourced and obtained 2 x Baby Hex Marquees for use in member recruitment in other regions. (Photo available soon) both marquees are Gala Bingo Branded We have had one trailer totally refurbished for Maidstone and Kent areas, another 3 trailer units a decision was made to have these written off. These will be replaced by Pop up Stands sourced and obtained by KLB Promotions & Events Ltd for the 9 Gala Regions + 1 spare. (See above) We attended the Kent County Show on behalf of Gala Maidstone and Gala Chatham clubs and on Friday 16th July received 106 applications Saturday 17th July 138 applications (a large thunder storm interrupted the event for 2+hrs) Sunday 18th July 225 applications Total new member applications 469 Mr. Tony Dean-Greaves General Manager of Maidstone club and Mr. Larry Elliot General Manager of Chatham Gala Bingo clubs, were both extremely pleased with the standard of staff provided and there professionalism throughout the event. We have successfully rolled out activity at The Scottish Grand National at Ayr Racecourse 15th & 16th April 2005 where we increased Casino memberships by 700 over the two day festival. This to the delight of the Casino Brand Manager, the Marketing Director and the Sales & Marketing Director Worldwide not forgetting the Casinos Managing Director all of whom were in attendance.

KLB Promotions & Events Ltd were approached to provide staff to assist dealers on the launch weekends all round England of this new model the Rodeo The vehicle combine 4/5 seats with load space at the rear. The load space can be covered or used as an open top depending on the driver / passenger requirements thus providing versatility and practical use “ The Isuzu Rodeo has been described as "the most car-like pickup available.” At each location our staff placed “Americana” pre-publicity materials such as bunting, Window displays and competition entry forms the week before the event and discussed the event with the Dealer Principal and his /her staff so that all were clear on the program & mechanics of the activity The staff were charged with engaging with visiting customers many of whom had been specially invited by a postcard sent directly to them either at home or at work. On the days of the event the Operations Supervisor coordinated all the cooking staff as “Hot” beverages and Food were being given out “free of charge” they further made sure that every visitor was spoken too, that competition entries were filled out for data capture purpose’s and at the end of the event returned these to Subaru Isuzu’s Head Office in West Bromwich. They smoothly and efficiently organized all aspects of the event and on conclusion sent reports detailing the success and points that might require attention agreed by the Dealer Principal in each venue; who signed the report only if satisfied with the activity. None of the Dealer Principals could praise the staff too highly and all signed the reports and added favorable comments so that the Head Office could see that this activity had been worthwhile and professionally executed by KLB

We were asked to pilot a scheme to increase awareness of Cavity Wall and Loft Insulation in 5 B&Q stores over 3 weekends (Thurs – Sun) till 16th Dec 07 in the North West. We were also tasked with getting enquiry forms signed to follow up with a direct sales call from British Gas and installation by The Mark Group on behalf of B&Q. B&Q Stores chosen were Aintree , Bradford, Bolton, Speke and St Helens. Over the activity we generated some 31 leads for both Cavity Wall and Loft Insulation. We distributed several hundred leaflets on both types of insulation to interested consumers. Dramatically increased awareness of the need for Insulation and the savings it could generate for homeowners. The reduction in CO 2 emissions for the planet and reducing the amount of “natural resources” each home uses, saving them money and conserving the planets fuel resources. We and the above have evaluated the activity and will roll this out across all B&Q stores nationally in early 2008. We will assist these companies and HM Govt in achieving a significant reduction in UK CO 2 emissions for the long term good of all mankind and the planet

Local Choice Milk in Tesco We were asked to provide 25 staff for 6 days over 2 weeks by Dairy Farmers of Britain to increase awareness in (20) Tesco North East and (5)Tesco North West of England on an initiative to inform customers of why this milk costs a few pence more. Locally sourced milk is sold at a modest premium and all the extra money is passed back to the farmers to keep them in business. The number of dairy farmers in the UK has almost halved in the last 10 years – dairy farms have struggled since the abolition of guaranteed pricing though the Milk Marketing Board in 1994. The “localchoice” milk brand was launched on May 14 th 2007. The brand was created to help sustain smaller, family farmers across the country by paying them more for the “localchoice” milk they supply. The farmers are located in the same region as the stores that stock their milk which means customers choosing to buy “localchoice” are directly contributing to sustaining farms in the same region they live. Thurs- Sat 22-24 th Nov & Thurs29th –Sat 1 st Dec 6 days of activity (150 store days) Activity completed exactly on Budget Thanks Charles and for all the feedback – great. Sales yesterday were 4 time higher then last week. Great job! Kate-Anne Kelly Marketing Manager - Liquids D airy Farmers of Britain

4 Flavors Raspberry Swirl Blackcurrant Swirl Strawberry Cheesecake Chocolate Cheesecake “ More of the tastes you love in every bite” KLB Promotions Ltd hosted sampling in 85 Iceland Stores UK wide. Try before you buy emphasizing the unique new and delicious cheesecake range available from Heinz a true treat for all the family. Honest, Clear Packaging – A striking range that makes the product the hero Comprehensive marketing support from launch end of May 2002 £7 million advertising and support package National sampling campaign across 160 stores and 10 shopping centers 2 Bursts national TV (July/August and December) 10 weeks, prime time channel 5 TV sponsorship Integrated consumer promotions and PR campaign RRP of £1.99 per 435g pack Trial price £1.49 per 435g pack Special offers buy 2 for £3.00 Iceland stores for 8 weeks commencing 14 th July-30 th August 2002 Heinz Deeply Delicious Cheesecake

Heinz Baked Beans in association with Century Radio now Real radio We were tasked to visit housing estates and “swap” cheaper or supermarket own label brands for Heinz Baked Beans As an incentive we offered consumers one of four envelopes which contained a free branded Heinz Beans item as an additional incentive. Tea Towel, Pen, Key ring Torch Combo and Cash (£5, £10, £20, £50). One live on Air winner won £250 cash during broadcast over lunchtime. The activity was so successful that the erosion of market share by beans priced as low as 9p or lower was halted At the end of the activity we were asked to distribute the “swapped” beans to charitable organisations for the homeless of the UK

This was the climax to all the other sampling for Nestle Shreddies completed in the North East of England 24th Aug Asda & Sainsbury Sunderland 25th Aug Tesco Stockton & Billingham 26th Aug Tesco & Morrisons Newcastle 27th Aug Asda Gateshead & Gosforth ,Newcastle 28th Aug Asda Newcastle & Morrisons Whitley Bay 31st Aug Asda Stockton & Middlesborough 1st Sept Asda Darlington Tesco Newton Aycliffe 2nd 3rd & 4th Sept Bridges Shopping Centre Sunderland Sampling in small bowls with Milk and 45g sample boxes also handed out. No sampling was allowed without parental permission to those under 16 as Shreddies is made in a factory where products containing nuts are also prepared Nestle Shreddies

Disney/P&G In conjunction with Disney & Procter & Gamble, we promoted Fairy & Lenor special Monsters Inc packages. We setup in 10 Asda and 45 then “ Safeway ” stores, with face painting, and a chance to win Monsters Inc goodies, which proved very popular with families, and increased sales on ALL the Brands

Chicken Sandwich Burger in a bun Pork Rib in a bun During the Granada TV New Media launch for Rustlers KLB sampled these products in key Iceland stores throughout the UK. Supplying all microwaves and sundries along with competent staff. Further to this success we were asked to assist Goldstar Meats of Eire with Speedy Snacks – Flame Grilled Burgers and Chicken Burgers nationwide.

KLB sampled these products in key Iceland stores throughout the UK between the 11th-13th September e.g. Aberdeen –Dagenham –Liverpool –Gloucester -Greenock Supplying all 100 microwaves and sundries along with competent staff 2 Flame grilled beef burgers in sesame seed buns2 Chicken Burgers in southern fried coating in sesame seed buns Promotional Information Speedy Snacks normally retail at £1.79 There will be a promotion on during the sampling activity i.e. all products will be reduced to £1.29 giving a saving of 50p to the consumer. Key Selling Points Speedy Snacks is a range of quick and easy hot snacks that can be Microwave cooked in 50-70 seconds. They are ideal for active families eating at different times and suits a variety of eating occasions: Quick and easy family tea Tea with young kids Take-in school lunch After school snacking Mid evening top up Target Audience The target market is mum’s with children aged between 8 and 13 years of age.

Chicken in Sizzling Sauce – Chicken Tonite now known as part of Knorr – Ragu range One Variety of an initial four varieties was to be sampled and all chicken and sauce had to be cooked on site. This activity had to be done in Shopping Malls across the UK and involved both creating and placing the stand while making sure that power points were available for cooking. All chicken cooked had to be breast of chicken and served as hot as possible this involved a large area behind the stand being used as preparation and storage facility. Requirements were that all staff had a Basic Food Hygiene Certificate, that a source for boiling water was available, all utensils were colour coded for cooked and uncooked cutting and all electrical equipment met with safety standards. In order to keep cooking the front of the stand was set up as a display kitchen and members of the public invited to see a demonstration of how best to cook the product. This allowed us to keep the public stimulated while cooking progressed and attracted attention of passers-by, by sense of smell and a public address system telling them to try Chicken in a Sizzling Sauce. The activity involved 12 staff per day averaging 700 samples each over the 3-4 day event a total of 8400 samples per day, 25,000-33,000 over the activity per venue. If consumers gave approval to the product they were advised of a purchase point or stockist but no vouchers were handed out, the brand owner decided that the product could stand alone as authentic and unique in taste and quality. The result was that this is now a leading new brand stocked in all major multiples and with additional range extensions and has many more varieties.

Mc Cain’s Mega Microwave chips and Iceland Frozen Foods In support of National Chip Week We organised 100 staff in 100 stores to sample McCain Mega Microwave chips at Iceland Frozen Food venues UK wide from Edinburgh to Portsmouth on Sat 16th Feb 2002. We sourced and sent out 100 x 800 w microwaves all on hire along with 100 packs containing 1000 serviettes, 1000 chip forks and 1 x set of food tongs along with McCain embroidered Sampling Team T shirts. All microwaves and packs were sent by, Securicor Omega Express and all microwaves were labelled with the Return address of the Hire Co supplying them for collection again on the Monday 18th Feb 2002. All Iceland store managers were sent a letter by KLB Promotions Ltd approved by their Head Office of what was expected of them, to supply a table, power point and an area in the store to place the activity but not causing any obstruction to the stores patrons or normal operating procedures. Iceland Head Office, confirming the activity by their own letter, E-mail and a visit by the Area Manager who had nominated the store, further supported our letter. The staff were sent full briefing notes as created by KLB Promotions in accordance with McCain’s and Iceland and outlining all the relevant points about the products and expectations for the activity. On the day the product (RRP 99p) was supported further by a reduced price offer down to 66p per item this produced outstanding sales for both McCain’s and Iceland.

One variety of an initial 6 varieties was to be sampled and all chicken and sauce along with Potato Wedges had to be prepared and cooked on site. All chicken had to be “breast” meat and served as hot as possible this involved a large preparation area and storage facility internally on the stand with refrigerated vehicles outside but as close as possible to the event area. On site requirements were that all staff had a Basic Food Hygiene Certificate that a source of boiling water was available and that all utensils were colour coded for cooked and uncooked products and that all electrical equipment was certified by the on site managing agents for each venue. In order to keep cooking the front of the stand was set up as a display kitchen and members of the public were addressed via a P.A. to view how best to cook the product. This allowed us to keep the public stimulated while cooking progressed and attracted the attention of passers –by & by sense of smell and regular announcements telling them this was a Colman’s Cajun Style Chicken with Southern Fried Wedges demonstration and that the product was available at Retailers (named) on site now. The activity involved 6 to 8 staff per day sampling on average 700 consumers each over the 3 or 4 days of the activity a total of 5,600+ samples per day; 17,000-23,000 over the period at each venue. Also required were 2 Operations Managers who liaised with both Centre Management and all retail Stores in or near the venue. 2 chefs cooked product and presented via the PA while 2 other staff were required to keep all utensils and cooking areas clean and tidy. A total of some 12 to 14 persons per day per venue. If consumers gave approval to the product they were advised of a purchase point / stockist and received a 30p voucher toward a purchase Colman’s Cajun Chicken & Southern Fried Potato Wedges

We were asked to sample “Yo to Go” and “Choobs” for 16,000 scouts at Gilwell Park Chingford London on behalf of the Scout Association and 12,000 at London Zoo. On both occasions we supplied Promotional Staff, Uniforms and cool bags along with refrigerated vehicles for product storage. Costume characters and Chaperones for guiding the character.

Invacare Beds We were asked to provide a costume Character for Invacare Beds to promote Soft form Premier Active beds at the Harrogate International Conference Centre - UK Wounds Exhibition and Conference on Tuesday 13th Nov. In addition we collected money for the BBC Children in Need Appeal which meant not only did the character show the bed but money was raised for an extremely worthy cause We raised £463.21 in total, which included a cake stall, the mattress man (see picture below) and other donations Reaction from Invacare was extremely positive and other exhibitors stated that they wished they thought of the idea as it certainly was a talking point amongst all the attendees.

Demonstrations in one of the 5 major UK shopping Malls and adjacent to Dixons Electrical retail outlets. We taught consumers the benefits of TiVo and how to access and use the EPG for advanced viewing and program planning We handed out product brochures & leaflets and collected names and details on those interested in this product for future marketing activities and promotional offers.

TiVo Lounge Tour 2001 Trailer in original Livery

Re branded TiVo Lounge Tour 2002

Findus We were asked to source and have manufactured 100 Red Findus Cool Bags for both sending samples to Customers and as “prizes” for a competition. We did so “On Budget” and additional orders are being placed as the quality of Bags surpassed even Findus own expectations. These bags are manufactured in the North East by a local supplier. Here are 2 pictures of the cool bags you did for us....looking very good they are too. Martin Lynn Trade Marketing Exec Findus Ltd Knockout Long-lasting Brand X periences

KLB Promotions & Events Ltd were asked by Northumbria Energy Efficiency Action Campaign to locate and book sites of high footfall to give out information on Home Energy Efficiency. At the same time to collect a database of interested consumers and give them a free Panasonic Low Energy light bulb as an incentive. Bridges Sunderland 920 names and addresses collected Eldon Square Newcastle 550 Metro Centre Gateshead 270 Souter Lighthouse Sunderland 217 Gateshead Flower Festival 1372 Chopwell Forest Festival 546 Metro Centre Gateshead (upstairs) Eldon Square Newcastle Gateshead Flower Festival Northumbria Energy Efficiency Action Campaign

Frisk Power Mints Launch June 2000 To launch a New Mint “FRISK” on to the UK adult confectionery market primarily in Anglia TV Region Target Group 16-35 yr old Male & Female “professionals” Product RRP of 99p per 50 tablet pack Venues Railway Stations leading into London at commuting times and Town centres outside commuting times. Since the railway stations had to be “manned” throughout the day 7am-7pm we used two teams of personnel. One person always had to be on the concourse throughout the day’s activity Team A. Consisted of an Area Supervisor + 1 Male & 2 Female promoters Team A sampled 7am-9.30am on Railway Concourses then 10.30am –2.45pm offices and town centres Team B. Consisted of 1 Male + 2 Female promoters Team B sample offices and town centres11am-2.45pm then Railway Stations for commuters returning from London 4pm-7pm On Friday 23rd all staff worked only from 4pm-9pm at Newmarket race course where along with an evening of Horse Racing, Spandau Ballet were also in concert In the above we guaranteed to deliver a minimum of 50,000 samples on the available budget. We actually delivered more than double that which reflected in the rate of sale increasing across all stockists. The success can be measured in that the exercise was completed on the fixed cost budget and our client has decided to further extend this brand with support in March 2001.

Report on the Frisk Micro Marketing Exercise Anglia TV Region --- March 2001 Aims To develop a micro-market of Frisk users within the Anglia TV Region Objectives To offer a packet of Peppermint Frisk to 40,000 Professional Individuals (A, B, C1 aged 18-40 male & females) by 30th March 2001 To encourage people to buy Frisk from local outlets surrounding places connected with Railway Stations, Restaurants or Places of Work. Logistics To deploy hit squads targeted to distribute samples to the above in 4 key towns Norwich, Ipswich, Peterborough and Cambridge over the periods of Tuesday 13th- Friday 16th and Tues 20th-Friday 23rd March inclusive. Week A 5 staff = anticipated distribution of 20,000-24,000 packs Week B 4 staff = anticipated distribution of 16,000-19,200 packs Target Total 36,000-43,200 packs Total 42,876 packs distributed

Examples of Other companies we have promoted for Knockout Long-lasting Brand X periences

Venue Suggestions Motorway Service areas Welcome Break Railway Stations London Mainline Regional Stations Bus Terminals London Mainline Regional Stations Retail Parks nationwide with 1,2, 3 or more electrical retailers on site McArthur Glen Retail Outlets Forum Shopping Centres Co-operatives Knockout Long-lasting Brand X periences

Venue Suggestions Bingo Outlets Theme Parks Holiday Parks Butlins, Parkdean, Haven, Bourne Leisure 59 Horse Racing venues National hunt & flat Sports venues - Football stadiums, cricket grounds, golf courses, rugby stadiums. County Shows and Outside Events Knockout Long-lasting Brand X periences

Confidentiality & Non Disclosure Statement Please note In accepting this document / proposal you confirm that:- The contents of this document / proposal and all documents relating too are confidential and are disclosed to you in confidence. These are solely for the purpose of a valuation by you and any other relevant staff or colleagues employed by your company. Should you wish to proceed with any or all elements contained herein ( or any matters arising from the proposal or content), you will do so only with KLB and after having agreed appropriate payment terms with us. All copyright in original work produced by us is retained by us All work carried out by us on your behalf is undertaken and executed according to our standard terms & conditions. Knockout Long-lasting Brand X periences

An Introduction

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An Introduction