An introduction to BrandJuice
- 1. A strategic & creative brand consultancy designed for today’s business challenges June 2016
- 2. Help clients transform their business in three ways: • Create distinctive positioning for brands • Inspire people within companies on the impact of brand on their working lives • Maximise the speed and impact of brand investment on business performance What we do
- 3. Our approach We don’t believe in throwing everything away We take the best of what you’ve got and look at it from a completely different perspective… to change the outcome
- 4. Where do we find the answer? We’ve learnt that you never need to make things up or invent something We simply need to look deep inside the company with fresh eyes and tell the truth Once we find it, we make sure it sits at the centre of all brand communications
- 5. Forms the basis of a clear brand journey Customer insight Brand Communication Brand Space
- 6. Delivered in the most effective way possible Lower costs & greater flexibility This means finding clever ways of saving money while still delivering the same quality end results No ‘one size fits all’ A brand transformation journey based on core principles but designed around the needs of each client business Joined up approach It ensures a joined up team that can deliver strategic, creative & media solutions that work with, and not against, each other
- 7. Cost transparency equals greater certainty, choice & value Select from defined strategy and creative bundles with clear deliverables Modular approach enables clients to manage their commitment – choose what you want and pay for only that Only work with a senior team to ensure you are getting value for money
- 8. Case Studies
- 9. Alpro behavioural Alpro was seen as a niche, slightly worthy product for people with health issues, despite being a product suitable for modern drinking habits. What thinking transformed the business? We moved Alpro ‘out of the medicine cabinet and into the fridge’ by reframing it as a modern way to eat whilst extolling the virtues of plant protein. Campaign Enjoy Plant Power Transformational Result Double digit growth across Europe for 5 years. From peripheral to UK’s 100th most valuable brand
- 10. Ryvita behavioural Ryvita’s target of younger women harboured entrenched negative attitudes towards diet products. What thinking transformed the business? Celebrate healthier snacking rather than dieting and demonstrate real empathy with our audience. Campaign Big Taste. Mini Waist (featuring Fern Britton) Transformational Result Year 3 sales target reached by the end of year 1. Increase in brand perception as a modern snack.
- 11. Swiftcover.com behavioural Buying car insurance was seen as a tiresome annual chore. What thinking transformed the business? Super fast 100% online experience, reflected in the 60- second insurance quote, means more time to do other things. Campaign Get a Life. Get Swiftcovered. Transformational Result 68% YOY Sales increase (09/10) ‘Swiftcover’ online search increased by 40% (Spontaneous awareness from 6.9% to 11.8%
- 12. Wickes behavioural Wickes only sold own label products which made them seem cheap and lacking in quality. What thinking transformed the business? Make Wickes products synonymous with professional pride, for both a trade and DIY audience. Campaign Wickes. It’s Got Our Name on it. Transformational Result £4 million additional investment generated £62 million in incremental sales.
- 13. Simplyhealth behavioural Simplyhealth had an amazing ethos and prolific CSR programme but to anyone other than their employees, they were just another healthcare company. What thinking transformed the business? Bring the inside out – show everyone that in a world that can’t be bothered, Simplyhealth can. Campaign We can be bothered. Transformational Result A simple, unifying thought that’s was reflected throughout the company and became a rallying cry for all it’s employees.
- 14. Dunelm behavioural Over 50% of the UK population say Dunelm who? What thinking transformed the business? What matters most about the home isn’t the best chairs or curtains or pillows, it’s how your home makes you feel. Campaign There’s no place like Dunelm / The Dunelm Sleep Sheep. Transformational Result 2.15 million twitter impressions 300,000 hits on Youtube 1.2 million incremental Facebook reach
- 15. Avanti behavioural Avanti were a successful over 50s travel insurance company but growth had plateaued and competitors had started. What thinking transformed the business? Don’t see age as a barrier but an opportunity. Campaign Are you a little bit Avanti? Transformational Result Early days but we’re starting to seeing improvements on response rate pre-campaign. Step-change in likes and shares on Facebook.
- 16. Danny Phillips M: 44 7767 786 026 E: danny@brandjuice.co.uk Duncan Barrow M: 44 7979 332 510 E: duncan@brandjuice.co.uk Thank you BrandJuice.co.uk