An Introduction to TechSoup's Website Services and Success Stories
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The document introduces TechSoup's website services, highlighting the expertise of its team, including Melissa Pitts and Kyle Barkins, in aiding nonprofits and government agencies with digital transformation efforts. It emphasizes the importance of custom website development and ongoing maintenance to enhance engagement and support fundraising efforts. Success stories showcase how TechSoup's services have positively impacted various organizations through improved user experience and functionality.
An Introduction to TechSoup's Website Services and Success Stories
- 1. An Introduction to TechSoup’s Website Services & Success Stories Kyle Barkins & Melissa Pitts Tapp Network 01.16.2024
- 2. 2 © TechSoup Global. All Rights Reserved. Here’s how to engage in today’s event: Questions? Use the Q&A feature. Check your inbox! We’ll email you the replay, slides, and resource links within a couple days. Learn something cool? Share on social media and tag us @TechSoup Closed captioning is available. Turn on with the CC button located in your Zoom menu. Hosted on
- 4. Agenda ➔ Introduction to Tapp Network ➔ Nonprofit Website Maintenance & Support ➔ Hosting & Security ➔ Custom Website Development ➔ Success Stories ➔ Conclusion & Next Steps
- 5. 5 © TechSoup Global. All Rights Reserved. Introductions As Client Success Manager, Melissa works closely with Tapp Network’s clients to serve as a strategic consultant. She specializes in developing an understanding of an organization’s goals and translating that knowledge into marketing and technology solutions. With 5+ years of agency experience and over 10 years in the digital marketing field, Melissa has worked with businesses and organizations of all sizes in a variety of industries. Melissa Pitts Director of Client Services Tapp Network Kyle Barkins Co-Founder Tapp Network Kyle is the co-founder of Tapp Network, has a background of more than 20 years in marketing and application development. His experience includes launching more than 250 websites and automating the online lead generation process for over 1000 professionals. His previous projects have also included the syndication of clip-able, shareable, searchable broadcast videos to more than 40 million viewers per month, as well as the development and deployment of a number of educational and communication platforms for nonprofits in 8 different languages and in over 200 countries.
- 6. 6 © TechSoup Global. All Rights Reserved. Empowering Organizations for Good Problem We Solve Our Why How We Innovate and Impact We transform your visionary goals into digital realities, empowering nonprofits and government agencies to thrive in today's dynamic world. In the new Age of Acceleration, many nonprofits and government agencies are challenged by a lack of digital infrastructure. This gap inhibits their ability to keep pace and effectively support the most vulnerable populations. Tapp’s mission is more than just business growth; it's about driving digital innovation across rapidly expanding sectors. We strive to transfer our knowledge, tools, and technology to government agencies and nonprofits that are tackling society's most pressing challenges. We achieve this by harnessing the power of artificial intelligence, developing high-impact websites, software, and data-driven campaigns. Our AI-enabled digital transformation strategies enhance the positive impact of the organizations we serve and amplify their engagement with the communities they support. www.tappnetwork.com
- 7. 7 © TechSoup Global. All Rights Reserved. Global Innovation Leaders
- 8. 8 © TechSoup Global. All Rights Reserved. Community-driven Impact
- 9. 9 © TechSoup Global. All Rights Reserved. How We Can Help You - Learn More Here Strategy Start with a technology audit and digital marketing game-plan to accelerate your growth and market share within your sector. Integration & Migration Build bridges and knock down silos with simple and painless CRM integrations and migrations that are seamless to your team. E- Commerce We deploy the transactional services and software you need to increase sales across all your audience touch points. SEO and Content Marketing Build bridges and knock down silos with simple and painless CRM integrations and migrations that are seamless to your team. HubSpot Implementation Ensure a smooth and successful transition from an alternative solution to HubSpot, without all the headaches. Creative and Branding Make your brand stand out from your competitors to reach the right customers with the right message. Web and APP Development With our 20+ years of experience, we know your 24/7 salesperson must be beautiful, functional, and optimized for your goals. Sales Enablement We can help you close the loop between your marketing and sales teams—and more desirable deals. Inbound Marketing We provide the complete solution to increasing leads, revenue, and brand authority as a Platinum Hubspot Partner Social Media Marketing One of the most effective ways to engage influencers, customers and prospects to drive brand awareness, followers, and sales Paid Media TAPP makes your budget go further with a targeted approach to reaching your buyer personas in search and social. Public Relations Defining the right audience and media channels to build regional and national brand recognition as well as thought leadership.
- 10. Why are Websites Important to Nonprofits? ● Enhance Engagement ● Drive Donations + Volunteers ● Educational Tool and Information ● Budget-friendly "Location" ● Data Collection and Insights ● Accessibility and Inclusivity
- 11. Website Development Custom WordPress Development
- 12. 12 © TechSoup Global. All Rights Reserved. Scalability & Flexibility User Experience Integration Opportunities What makes a great nonprofit website?
- 13. 13 © TechSoup Global. All Rights Reserved. Difficult to Plan Nonprofits grow and pivot all of the time. Attempting to plan and implement technology to support your ever evolving organization and mission is difficult. High Cost & Long Timelines Attempting to plan for the future with little certainty leads to unnecessary costs and long timelines. Limited Updates Post-Launch Time, budget, and resources get burned out during the process and the new site often sits untouched, requiring the organization to start this time consuming process over again every 3-5 years. What’s wrong with traditional website design?
- 14. 14 © TechSoup Global. All Rights Reserved.
- 15. 15 © TechSoup Global. All Rights Reserved. Growth-Driven Design - The Big Picture strategy 1 3 plan develop learn transfer launchpad website 2 Continuous Improvement
- 16. Phase 1: Strategy • Target Audience Analysis • Website Goals • Content Audit • Site Structure
- 17. 17 © TechSoup Global. All Rights Reserved. Phase 2: LaunchPad Website • Content Management System (CMS) • User Experience • Design • Initial Integrations
- 18. Phase 3: Continuous Improvement • Evaluate performance based on initial goals • Collect UX feedback from target audiences • Learn about your users • Plan big or small updates to meet goals, improve UX, and continue to collect feedback.
- 19. 19 © TechSoup Global. All Rights Reserved. Growth Driven Custom Website Development Utilizing the Growth Driven Design methodology, we partner with nonprofits to develop a website strategy, design and build a custom WordPress website, and optimize a long-term approach tailored to your organization’s goals. Intended Audience Nonprofits who have outgrown their current CMS, would like to redesign an existing WordPress site, or are seeking systems integrations such as member portals, ecommerce, or donor management. Starting at $15,000
- 20. Success Stories Tapp Network + TechSoup Website Services
- 21. Down Syndrome Association of Central Texas
- 23. Improved User Experience • Organized Down Syndrome resources by Audience, Category, and Type • Display key events and activity. Search by event type, age, and date. • Clearly the benefits of membership and provide a user-friendly application form
- 24. onePULSE Academy
- 25. 25 © TechSoup Global. All Rights Reserved. Flexible & Accessible Educational Outreach • Templated format allowed onePULSE to upload previous programs with a few clicks • Sortable, searchable, and filterable Programs • Meet grant requirements • Encourage future engagement with events and programs
- 26. Green Lake Preschools & Childcare Centers
- 28. WordPress Multisite • Create multiple sites that can be managed under one ‘Parent’ site/organization • Display brochure style information about programs & services offered • Sync with systems such as Loom and Calendly for ‘member’ support
- 29. National Trafficking Sheltered Alliance
- 30. Enabling Membership • Member Portal that handles registration, payments, and access to member-only content • Display public-facing membership directory • Tiered event registration and pricing
- 31. Website Maintenance & Support Essentials | Upgrade | Premium
- 32. 32 © TechSoup Global. All Rights Reserved.
- 33. 33 © TechSoup Global. All Rights Reserved. Website Maintenance Services Starting at $499/mo Keeping a website running smoothly is not an easy job! Our website maintenance services are designed to ensure your site is always performing at its best. From broken links to building new pages for your fundraising event, you’ll have access to the technical experts and can submit requests to make those repairs or turn that creative website idea into a reality. Your dedicated Account Manager will ensure the successful delivery of requests. Requests are managed through our ticketing system and timelines will be provided within 48 hours of receiving any request. Dedicated Account Manager Available 9am–8pm EST No Contract. Cancel Anytime.
- 34. Start with the basics! Creating new website graphics, tweaking website templates fixing web design errors, updating website fonts for better design and readability or website speed optimization. NONPROFIT ESSENTIALS PACKAGE $499/month starting at Essentials Package PLUS Access to our design and UX team to build out custom web pages, landing pages, or setting up your donation intake or payment provider. NONPROFIT UPGRADES PACKAGE $999/month starting at Upgrades Package PLUS Custom applications, custom integrations, plugin development, integrations with automation systems, UI/UX designed for highly customized pages. NONPROFIT PREMIUM PACKAGE $1,499 starting at
- 35. 35 © TechSoup Global. All Rights Reserved. Content Management Systems Wix WordPress
- 37. Hosting & Security for WordPress Websites
- 38. 38 © TechSoup Global. All Rights Reserved. Hosting & Security Starting at $124/mo Website Security and Hosting is a TechSoup subscription service for hosting and securing your organization's website on the WordPress platform. What’s Included: ● Let's Encrypt SSL (Secure Sockets Layer) certificate installation ● Nightly website backups ● Website patches and updates ● Managed PHP version updates ● Cloudflare CDN (content delivery network) ● DNS setup and management ● Caching tools ● Security monitoring, malware scanning, and firewall to keep websites from being compromised or attacked
- 39. 39 © TechSoup Global. All Rights Reserved.
- 40. 40 © TechSoup Global. All Rights Reserved. How We Can Help You - Learn More Here Strategy Start with a technology audit and digital marketing game-plan to accelerate your growth and market share within your sector. Integration & Migration Build bridges and knock down silos with simple and painless CRM integrations and migrations that are seamless to your team. E- Commerce We deploy the transactional services and software you need to increase sales across all your audience touch points. SEO and Content Marketing Build bridges and knock down silos with simple and painless CRM integrations and migrations that are seamless to your team. HubSpot Implementation Ensure a smooth and successful transition from an alternative solution to HubSpot, without all the headaches. Creative and Branding Make your brand stand out from your competitors to reach the right customers with the right message. Web and APP Development With our 20+ years of experience, we know your 24/7 salesperson must be beautiful, functional, and optimized for your goals. Sales Enablement We can help you close the loop between your marketing and sales teams—and more desirable deals. Inbound Marketing We provide the complete solution to increasing leads, revenue, and brand authority as a Platinum Hubspot Partner Social Media Marketing One of the most effective ways to engage influencers, customers and prospects to drive brand awareness, followers, and sales Paid Media TAPP makes your budget go further with a targeted approach to reaching your buyer personas in search and social. Public Relations Defining the right audience and media channels to build regional and national brand recognition as well as thought leadership.
- 41. Any Questions?
- 42. 42 © TechSoup Global. All Rights Reserved. 🔥 Unlock Advanced AI Power! 📖 Dive into a world of possibilities with 80+ strategic ChatGPT prompts tailored for nonprofits. Uncover creative ideas and practical strategies to supercharge your operations and outreach. 🛠 Plus, gain access to an arsenal of extensive AI resources designed exclusively for nonprofits. Enhance fundraising, streamline processes, and measure impact like never before. 🎯 This eBook isn't just a resource – it's a key to unlocking AI's potential for your nonprofit's success. Don't miss out on this limited-time opportunity to grab your copy. Join us and pave the way for a future of innovation and impact. Download eBook
- 43. 43 © TechSoup Global. All Rights Reserved. Ready to Get Started? Book a Consultation! WEB SERVICES