ANA LinkedIn Presentation

The document presents insights about LinkedIn to the b-to-b marketing committee, highlighting its rapid growth and user demographics as of August 2008. It notes that LinkedIn has become a leading platform for networking with 24-25 million registered users and emphasizes its various uses, including business development, marketing, and recruitment. The speaker encourages greater engagement with LinkedIn both personally and corporately while acknowledging that the platform still needs to prove its effectiveness as an advertising medium.