Analysing and Making Adverts
- 1. GCSE MEDIA STUDIES COURSEWORK ASSIGNMENT 1: PRINT ADVERTISING ASSESSMENT CRITERIA ANALYSIS 10 MARKS: TWO DETAILED RADIAL ANALYSIS OF PROFESSIONAL ADVERTS, AND AN ANALYSIS OF THEIR OWN ADVERT PRODUCTION 5 MARKS: AN ORIGINAL COMPLETED ADVERT WITH PLANNING SKETCHES
- 2. KEY TERMINOLOGY Fancy words to make your work more mature: Unique Selling Point (USP) Psychographic Profile Imperative Synthetic Personalisation Learning Aim: To learn the meanings of these words, and apply them to your own creative work
- 3. USP (UNIQUE SELLING POINT) Something that is special about the product. What does this have that no other product has to offer? Based on these adverts what are the USPs of the following products?
- 4. IMPERATIVE A command given through language. Within the world of advertising this is the language of persuasion, telling the audience to engage in the brand
- 5. Q. How does this advert use an imperative to promote its brand identity? Think about the psychological impact of the images and the text
- 6. SYNTHETIC PERSONALISATION This is an excellent term to use when analysing adverts as almost any advert uses this technique. But what does it mean? Synthetic –meaning something is artificial Personalisation- an illusion of a connection with an audience Therefore this refers to the method of attempting to mimic a personal relationship between the product/model representing the product and the audience. How do the following adverts create synthetic personalisation?
- 9. CREATIVE TASK Using Photoshop you are going to design a new print advert for the product (and brand) you created last lesson. You are now going to develop and consolidate your idea by adding the following marketing techniques: 1. A clear USP 2. Use of imperatives 3. Synthetic Personalisation 4. Appealing to a specific psychographic group
- 10. Assessment Criteria Flair & Creativity Fit for purpose Appropriate Everyone should be aiming for full marks on their production task. What do you need to do to create an advert which is suitable for a specific audience, sells the product and demonstrates flair and creativity?