Analysis of ebay using KPI - By Jimit Patel
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The document discusses key performance indicators (KPIs) as calculated values that measure business success, offering objective insights for managers. It outlines the benefits of KPIs, how to obtain and develop them, and lists common KPIs for ecommerce and web marketing. Key considerations for defining relevant KPIs include ensuring they are specific, measurable, attainable, relevant, and time-bound (SMART).
Analysis of ebay using KPI - By Jimit Patel
- 1. ANALYSIS OF USING KPI Presented by Jimit Patel
- 2. What are Key Performance Indicators (KPIs)? KPls are a set of calculated values used to measure success. The data gathered from those measurements helps give managers insight into business performance and progress.
- 3. What's the benefit to a business? KPls offer an objective view of business performance for managers to review (instead of relying on subjective reports or perceptions of success). Measure the success of programs Quickly link financial investment with strategy Conduct performance reviews Monitor effects of operational workflow adjustments Translate business goals into visible & actionable metrics
- 4. How are they obtained/triggered? Relevant KPls can be discovered by observing any occurrence where an action between a responsible party and a dependency intersects with a company’s strategic goal
- 5. Example Company Goal: Measure the frequency of orders in excess of $700 in Orange County each month Responsible Party: Sales rep Dependency: Customer Action: Sales rep makes a sale that totals $833 to a customer located in Costa Mesa
- 7. KPI Analysis in the Business Process
- 8. Best practice for defining relevant KPIs Suitable for the business Allows for chronological comparison (a measure of progress over time) Must have a responsible party S.M.A.R.T. Specific Measurable Attainable Relevant Time-bound
- 9. Common KPIs for eCommerce Weekly, monthly, quarterly, annual sales Conversion rate Shopping cart abandonment rate New vs. returning customers Number and an average rating of product reviews Product affinity (what’s purchased together) Average margin Average order value Customer acquisition cost
- 10. Common KPIs for Web Marketing Site traffic Unique vs. returning visitors Time spent on site Page views per visit Traffic source Geographic location Bounce rates Newsletter subscribers Social metrics Paid search traffic volume Caller source & volume (paid vs. organic) - New followers, fans, shares, likes
- 12. FOR YOUR ATTENTION! THANK YOU