Analysis of step brothers
- 1. Step Brother Radial Analysis Colour: They have used a blue background to show the brothers are nice to each other sometimes as blue is a calm happy colour, however the blue gets darker and this contrasts their relationship as at any moment they are ready for a fight or to explode; this makes us picture a sky waiting to rain. The title ‘step’ is in red this is because it shows a distance in their relationship and because it is in red shows connation's of danger and anger between the two. Layout: The step brothers are shown next to each other with one resting his hands on the other this shows us that they don’t hate each other and there is a connection between the two but because there is no eye contact this shows separation between them. The poster is clearly laid out as this is appealing to the target audience and will catch their attention immediately. Image: The image shows that the two are looking at something which we are unable to see and because there is no eye contact with us we straight away want to know what they are looking at which draws us in, which makes us want to watch the film to find out. The image is also a mid shot which is appealing for the target audience as they can see their faces and also a little bit of their body which gives us a clearer idea of the characters personality's , this is because their clothes and body language can give away clues. This is appealing for the target audience as they will feel like they know the characters well and they will understand what to expect in the film which will make them more likely to want to watch it. Font: They have used san serif fonts because it attracts a wider audience. This creates a brand image that they want to appeal to a wide target audience but mainly lower class/middle class. Also because the film is a comedy it fits in with this as it gives it a more quirky feeling for the audience and where it is bold it catches more peoples attention.
- 2. Image/shot type: the image is of the two main characters this is appealing to the target audience because they will be featuring the most in the film so the target audience can get to know them before the watch the film. If they know a bit about the characters before they watch the film they will have a better understanding whether they are going to like it and they will feel included. The image is also a mid shot, this is because we can still see the characters facial expressions but we also get to see what clothes their wearing and how they are standing. This tells us a bit about the personality's of the characters. The target audience will find this appealing because they will feel like they have a head start and a bit of a idea what the film is going to be like. Mise-en-scene: the background of this particular shot isn't very interesting however this is because they want the audience to focus clearly on the characters facial expressions. This is good that we sometimes draw attention to their facial expressions and not the background because it means the audience are clear with how they are feeling and getting a clear idea of how the characters are going to be acting in the film. However there are many shots showing the background as this makes the audience feel clear of the setting and the background will give of clues to the target audience of what the film is going to be like and tells them a bit more about the characters lifestyle Editing: The editing of the shots are a mixture. Some shots are fast , some are slow and some are of a medium past, this all depends on the part they are showing and how important the scene is. For example when the main parts are shown the pace of editing is slower because they want the audience to pay attention to these parts as they will draw them in and they want them to get a clear understanding of what the film is about. However when parts with tension appear the pace of the editing fastens this is because it builds enigma and gets the audience excited for what's going to happen. Theory: There are gratifications of entertainment in the trailers the genre is a comedy but they are trying to make people laugh and be entertained by the film, we can see this in the trailer through their facial expressions. In this shot they look upset and as if they are getting in trouble for doing something. This appeals to the target audience as they want to know more of why they are feeling this way and therefore they plan on buying the film, which is good for the institution.