Analysis of Target Audience Research
- 1. Analysis of Target Research
- 2. Basic Information: At the start of my survey I asked my audience their age and gender, from this question, I discovered that 6 of my participants were male, and 14 female, and that the age range of my audience was from 12-47 over the varied genders. Gender of Audience Male Female
- 3. Question One: Would my target audience prefer a magazine that is issued once a month or once a week. Out of my twenty participants the majority would prefer a magazine that comes out once a month over once a week, winning by a ratio of 3:1. Frequency Monthly Weekly
- 4. Question Two: In this question I asked my audience what gender of artist they would prefer to see on the cover of my magazine if they were going to buy it. The results were split equally between male and female preference 5 to 5, whilst the remaining 10 participants had no preference to the gender on the front cover of my magazine. 0 2 4 6 8 10 12 14 16 Gender Preference for Cover Male Female No Preference
- 5. Question Three: This question consisted of asking the audience if they would rather pay more for a better quality magazine with more in depth articles, or pay less for a magazine of slightly lower quality and simpler articles. The main preference seemed to be that my audience would rather pay more for a higher quality magazine, and one participant said that a reasonable price would be the preferred option over paying either more or less. 0 2 4 6 8 10 12 14 16 How Much Would You Pay for a Magazine More Less Other
- 6. Question Four: I asked next about the type of articles my audience would like to see in the magazine, and included a list for them to select as many options as they like from. The options included; lifestyle, album reviews, where are they now?, tour dates, interviews, concert reviews, expose, fashion/clothing/products, free downloads and voucher codes. These are the selection results. 0 2 4 6 8 10 12 14 16 18 Type of Article Desired Lifestyle Album Reviews Where Are They Now? Tour Dates Interviews Concert Reviews Expose Fashion/Clothing Free Downloads Voucher Codes
- 7. Question Five: The next question I asked was what would my audience like to see in a feature article, this was an open question, meaning there was a wide range of answers. 7 people decided an interview was best, 4 would have liked music reviews, 3 would have liked facts or news, 3 others wanted to see an article on new and under the radar artists in their own feature article, 2 would have liked reviews of other things, 2 others would have liked a day or week in the life style article, 2 more would have liked a fashion article, namely a “Steal Their Style” article, one person wants a ‘Where are they now?’ article, another person wanted a public question and answer article and the final person simply wanted “funny stuff”. 0 2 4 6 8 Feature Article Preference "funny stuff" Public Q&A Where Are They Now? Fashion Day/Week in the Life Other Reviews Under Featured Artists Facts/News Music Reviews Interviews
- 8. Question Six: This question is on my target audience’s opinion of bad language. I found that the older the audience the more they were against the idea of bad language. 0 2 4 6 8 10 12 Opinion of Bad Language No Opinion Good Bad Unprofessional
- 9. Question Seven: In this question I asked my audience what type of costume and makeup they would like to see on my models. This was an open question again and so the answers were varied, I have tried my best to group the answers together into the same styles. Makeup Dark Natural No Preference Current Stand Out Costume Any No Preference Standout Smart Casual Vintage/Retro Dark
- 10. Question Eight:
- 11. Question Nine:
- 12. Question Ten:
- 13. Question Eleven:
- 14. Question Twelve:
- 22. Question Twenty:
- 23. How this research has changed my initial ideas: