Analytics Academy 2015 Facts and Tips
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This document contains tips and statistics related to analytics. It includes information on using filters in Google Analytics to separate internal and external traffic, automating weekly email analytics reports, and being consistent with naming conventions for campaigns. It also provides statistics on social media and internet usage.
Analytics Academy 2015 Facts and Tips
- 1. March 19, 2015 8:30am-2:30pm Harvard i-lab Analytics Academy #digmetrics
- 2. If you want to separate internal (staff) traffic from external traffic to your site, use a filter in Google Analytics. Source: www.e-nor.com blog, February 2015
- 3. Automate weekly email analytics reports for a snapshot of the metrics that are most important to you.
- 4. Be consistent in your naming conventions for your campaign source, medium, and content. Source: Lunametrics.com
- 5. Create an alert to monitor error pages (404s). Source: online-behavior.com/analytics
- 6. Facebook “Domain Insights” provides you with the number of people coming to your domain from Facebook. Source: readwrite.com
- 7. For more helpful tips, visit: harvard.edu/guidelines Source: readwrite.com
- 8. In 2015, 60% of websites contained some kind of traffic analysis tool. Of that 60%, 81% were using Google Analytics. Source: http://w3techs.com/technologies/overview/
- 9. Use Google Analytics Advanced Segments to customize and personalize your data view.
- 10. Create a trailing slashes filter in Google Analytics so that: http://kittycity.com/cats = http://kittycity.com/cats/ Source: www.e-nor.com blog, February 2015
- 11. A session in Google Analytics is a collection of interactions, or hits, from a specific user during a defined period of time. Source: support.google.com/analytics
- 12. To view analytics that measure your business goals, create custom Google Analytics dashboards or find ready-to- use dashboard templates in the Google Analytics Solutions Gallery.
- 13. Around 75% of websites today are not active, but are parked domains or similar. Source: internetlivestats.com
- 14. Women dominate Pinterest: 42% of online women now use the platform, compared with 13% of online men. Source: Pew Internet
- 16. Google processes over 40,000 search queries every second, on average. Source: internetlivestats.com
- 17. 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. Source: business2community.com, January 2014
- 18. Facebook accounts for 15.8% of total time spent on the internet. Source: rocketpost.com, February 2014
- 19. Google Analytics’ new benchmarking reports allow users to compare their results to 1,600 industries and 1,250 markets. Source: searchengineland.com, September 2014
- 20. eBay is the most engaging brand on Twitter. Starbucks is the fourth-most- engaging, and also has the fourth highest number of followers of any major brand. Source: Simply Measured
- 21. Nearly 1.4 billion people around the world use Facebook every month. Some 890 million people visit it daily and now view more than 3 billion videos a day. Source: Mashable
- 22. The web has grown from 1 website in 1991 to 1 billion in 2014. Source: internetlivestats.com
- 23. For websites, Google Analytics uses JavaScript code to collect information. Source: support.google.com/analytics/
- 24. Use In-Page Analytics to gain insight into the effectiveness of Calls to Action.
- 25. Create an analytics implementation plan. Source: support.google.com/analytics
- 27. Segmenting your analytics allows you to isolate and analyze subsets of your data. Source: support.google.com/analytics
- 28. The building blocks of every report in Google analytics are dimensions and metrics. Source: support.google.com/analytics