Analytics Process Review
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- Our site receives 16 million visits per month on average, with 18% bouncing and 3 million being non-authenticated. The most popular page is "Contact Us" and 1 million visits are from mobile phones. - The document discusses integrating various Google products like AdWords, Analytics, Places, and Web Master Tools to optimize site usage, traffic, and search engine optimization. It also addresses fixing issues like dormant URLs, redirecting, and updating site maps. - A diagram shows how the various Google products interact and influence each other and site management. It indicates the need to better integrate data across products to improve decisions on content, marketing, and site architecture.
Analytics Process Review
- 2. - Our aggregate and unique visitor behavior - Our visit counts & page views - Our internal site usage stats - Our bounce and exit rates - What devices are being employed to visit the site with - Entry/Exit points and our most popular pages - Our visitors electronic demographics
- 3. - 16 million visits per-month www.navyfederal.org (average) - 18% Bounce Rate (average) - 3 million visits are non-authenticating (average) - Historically “Contact us” is the most popular page - 1 million visits per month are from mobile phones (average) - The majority of our visitors use: A windows machine, Internet Explorer, a hi-resolution screen (1024x768 or higher), a broadband connection,and they find us or our products by conducting a Google search.
- 4. - Too many dormant URL’s & several cross referencing domains - The need for permanent vs. temporary redirects - The need for a current and updated site map - Difficulty of tagging dynamic pages and applications - The need to isolate some pages and apps - The need for a landing page strategy
- 5. Adwords - deployed Analytics - deployed Search Appliances - deployed Places – in development Web Master Tools – needs updating Profile - deployed Product Search (beta) – in development How do they all interact?
- 6. Places Profile 4 points of interaction 1 point of interaction 3 possible Calendar Reader Mail Buzz Analytics KEY: 1. Direction of arrow indicates the flow of information. 2. Size of pie wedge indicates the Influence the product has on NFO 3. Order of concentric circle indicates the products importance to site management and other tools it touches and influences Current State of Google Products on NFO The yellow sphere indicates our Google Profiles involvement with the other products. In order to use them a user must log-in to it.
- 7. Adwords: Analytics: Search Appliances: Places: Web Master Tools: Profile: Product Search: Integrate into Analy.cs, use data to make ac.onable decisions on page content and relevance for SEO & SEM. Install on NFOAA, use funnels and goals to determine “drop-‐ out” points and change page set-‐ups and architecture to fix. Integrate data into SEO, set-‐up “Sayt” to consistently place adver.sed products and services first in the results stream. Integrate data into SEO & SEM, develop couponing to take advantage of local marke.ng efforts and mobile usage Create update process so that search engines always have the most current site map, integrate with Adwords. Monitor Social Chart and use to find out who is following us, possibly consult before sending media out. Integrate with Bazzarvoice if possible