Analyzing & Converting Organic Search Traffic

While most consumers research products online, less than 7% of retail sales actually occur online, with the vast majority of purchases still happening in physical stores. Measuring the impact of paid search advertising on in-store sales is difficult, as in-store purchases are not as easily traceable as online purchases. However, new search advertiser categories and optimizing search could help make that impact more measurable and provide visibility for organizations and the industry.