This document discusses techniques for qualitative and quantitative data analysis. Qualitative data analysis deals with non-numerical data like words or text, while quantitative data uses numerical data. Some qualitative techniques include analyzing unstructured observations, interviews, records and documents to identify and sort relevant text segments. Quantitative techniques include descriptive statistics like frequencies, measures of central tendency, and variability for descriptive research, and correlational techniques, multiple regression, discriminant analysis and factor analysis for multivariate research. Different research designs require different analysis methods such as t-tests, analysis of variance, and factorial analysis of variance.