Ancillary Task 2 Codes and conventions
- 1. CODES AND CONVENTIONS OF REGIONAL MAGAZINE WEBSITES Social media tabs gives a more interactive side to the magazine, can also appeal to a younger audience. Fulfills cognitive needs - actively seeking out the information about the advert or even social integrative needs in order to find out more information about the issues. Organised sections of the magazine appeals to the audience and allows them to fulfill individual needs. READ NOW text in bold, alleviates importance, bright colours makes it stand out from the page and catches readers attention The language choice emphasises advantageous nature whilst the subscribe section allows audience to become one with the magazine and begin to collect the magazine, therefore reaching out to a specific audience Reminder of the hard copy of the magazine, which appeals to an older audience who dont usually follow social media trends and obtain online copies. Expectation of finding out more about the prettiest gardens in Kent - cognitive needs (uses and grats) Bold texts shows its importance compared to the description below Wild range of listed articles showing a gallery of images - cognitive needs fulfilled (uses and grats) Masthead is bold and clear and positioned at the top of the page to reinforce the brand and remind the audience what the product is - creates brand recognition White background allows use for colour across the whole page, this allows the images and texts to stand out whilst still giving a contemporary feel.
- 2. ABSOLUTE BRIGHTON Masthead is very large and bold to grab the readers attention, also contrasts with the dark background to further stand out. Hyperlinks with the sections to also help the reader guide round the magazine. A search icon in the corner helps to navigate around the magazine and helps people find what they specifically want therefore fulfilling cognitive needs (uses and grats ) Features on the home screen to read. The pictures contrast to the background and make it more aesthetically pleasing, this fulfills people cognitive needs. Black background allows use for colour across the whole page, this allows the images and texts to stand out whilst still giving a contemporary feel. Wild range of listed articles showing a gallery of images - cognitive needs fulfilled (uses and grats) The little amounts of text and the array of images highlights the fact that it is for a younger audience and the serif font gives it a very contemporary informal feel
- 3. THE LONDON MAGAZINE White background allows use for colour across the whole page, this allows the images and texts to stand out whilst still giving a contemporary feel. Different hyperlinks with different titles and drop down bars that fall when you scroll over them, this allows the audience to find the specific topic they are looking for therefore fulfilling cognitive needs (uses and grats) One large image on the home page with the magazine title in the middle of it, gives a more formal approach. The picture is effective as it gives a very tranquil feel however stands out. The date of the magazine is positioned below to keep the readers informed and up to date with the current trends and articles. A logo is added above of the masthead, this creates a very sophisticated feel therefore reaching out to an older audience. A san serif font is used to give a sophisticated feel, therefore attracting the higher classes and possibly an older audience.
- 4. The Bristol Magazine Masthead is bold and clear and positioned at the top of the page to reinforce the brand and remind the audience what the product is - creates brand recognition - also contrasts with the blue background Organised sections of the magazine appeals to the audience and allows them to fulfill individual needs. Wild range of listed articles showing a gallery of images - cognitive needs fulfilled (uses and grats) White background allows use for colour across the whole page, this allows the images and texts to stand out whilst still giving a contemporary feel. Hyperlinks with the sections to also help the reader guide round the magazine. A search icon in the corner helps to navigate around the magazine and helps people find what they specifically want therefore fulfilling cognitive needs (uses and grats ) Contact us button allows the reader to find out further information about the articles or the issues of the magazine - this fulfills any further cognitive needs (uses and grats)
- 5. Essex Life Magazine Essex Life has exactly the same layout as Kent Life. The only difference is the logo at the top however it uses the same font as well. The search bar helps navigate the reader around the website and help find the specific article they are looking for therefore helps fulfill needs (uses ad grats) Social media tabs gives a more interactive side to the magazine, can also appeal to a younger audience. Fulfills cognitive needs - actively seeking out the information about the advert or even social integrative needs in order to find out more information about the issues. Wild range of listed articles showing a gallery of images - cognitive needs fulfilled (uses and grats) Organised sections of the magazine appeals to the audience and allows them to fulfill individual needs. White background allows use for colour across the whole page, this allows the images and texts to stand out whilst still giving a contemporary feel.
- 6. Summary of Regional Magazine Websites After analysing the websites I found that the typical codes and conventions are; -The Masthead at the top of the page, typically the left but occasionally in the middle. -Articles are often grouped together in rows and columns of two although a feature article lies above all of the others. -A subscribe section is sometimes found at the top of the home page or to the right side of the page -Links to other sites such as social media are visible -Discounts and offers can be found to encourage the audience to look on their website -Titles are usually in a serif font which grabs the readers attention and makes it easy to read, however the text is usually in a san serif font to keep the formality -Generally multiple images are used on the home page to advertise a ray of articles, and to entice the reader into reading the magazine.