Ancillary Task Secondary Research
- 1. + Ancillary Task Secondary Research Danielle Fletcher
- 2. + What should be included in a magazine advert? Artists Name Album and Single’s name QR Code A main image - linked to song/ artist Release dates – is it available now? To preorder? Some important ratings/ reviews Brand identity – links to fonts/images/text Where it can be purchased/ What format? – iTunes Artists website Album includes a specific single or exclusive Logo
- 3. + Why does it need to be included? Of course the artist and the albums name is important on a magazine advertisement because it is used in order to promote both the artist and their album. It is significant as the audience need to be able to recognise the name of the album along with the artist. A release date and purchase information is important otherwise the audiences will want to be able to purchase either the single or album. The purchase information allows audiences to know when, how and where to order the album or single. A majority of magazine adverts will include an image of perhaps the artist or album. This is significant for audiences to know visually what it is they are purchasing. This also links with brand identity because it will have to link to the digipak. Includes ‘the single’, ‘the video’, ‘exclusive’ or ‘featuring’ – This is done to promote the artist, display their latest single, exclusive or who they have featured on their album in order to intrigue audiences. Having a website on the magazine advert is significant because it helps audiences gain more information regarding the album/singles. Depending on the target audience, websites are good especially for genres such as pop because its target audience is usually teenagers – and they’re always on technology and the internet.
- 4. + Why does it need to be included? Ratings and reviews are going to tell audiences how good the album is so then they are persuaded into purchasing it. It is important that only the good reviews are used as the artist does not want to give their product a bad name. A QR Code can be handy for magazine adverts simply because audiences can use their smart phone, scan the code and be sent straight away to somewhere to find more information about the album or even to purchase it.
- 5. + Website A website is a set of related web pages typically served from a single web domain. A website is hosted on at least one web server, accessible via a network such as the Internet. All publicly accessible websites collectively constitute the World Wide Web. The pages of a website can usually be accessed from a simple Uniform Resource Locator (URL) called the wed address. Some websites often require a subscription to access some or all of these content. Some examples of subscription websites include: business sites, parts of news websites, academic journal websites, gaming websites and so on.
- 6. + Where it began – the History of the Internet. In 1960’s, the internet was a result of people who saw potential in allowing computers to share information on research and development in scientific and military fields. Licklider of MIT first proposed a global network of computers in 1962, and moved over to the Defense Advanced Research Projects Agency (DARPA) in late 1962 to head the work to develop it. The internet was first developed as the ARPANET. It came when Lawrence Roberts connected a Massachusetts computer with a California computer in 1965 over dial-up telephone lines. The internet, back then was known as ARPANET, was brought online in 1969 under a contract let by the renamed Advanced Research Projects Agency (ARPA) which initially connected four major computers at universities in the South-West of America.
- 7. + History of the Internet.. By January 1971, many other major organisations were added and ‘plugged in’. Only computer experts, engineers, scientists and librarians were the only people whom used the early internet because it was far too complex to understand. In 1972, Ray Tomlinson adapted E-mail for ARPANET. On the teletype, he simply picked the ‘@’ symbol from all the available symbols in order to link the username and address together. In 1986, they improved the speed of the internet and standardised commands so therefore it became a lot easier for non=-technical people to learn to use the internet. As more and more organisations began to connect, the internet became harder and harder to track. Therefore more tools were need to index the resources available.
- 8. + History of the Internet.. The first effort to index the internet was created in 1989, as Peter Deutsch and Alan Emtage create an archiver for ftp sites, which they named Archie. This software would then reach out to all known openly available sites, list their files and build a searchable index. The original Archie resulted being shut down because of a large volume of internet traffic between Canada and America, but many more ‘Archies’ were created by this time. Brewster Kahle developed his Wide Area Information Server, which would index the full text of files in a database and allow searches of the files. Not long after, Microsoft came along and developed the Microsoft Internet Explorer.
- 9. + History of the Internet.. The internet was initially funded by the government, meaning it was strictly limited to research, education and government uses. In 1994, Tim Berners-Lee was persuaded to produce the World Wide Web in order to promote and develop standard for the internet. Since then, the internet has developed and grown to support many new various ideas and formats. Websites can now be capable of holding various media files, from full albums to filmed footage.
- 10. + Type of Websites: The type of website I will be creating is a ‘celebrity’ website. This is usually based around a celebrity and is either an official or fan-based web page. Of course mine will be an official website dedicated to the artist I have chosen.