Ancillary tasks textual analysis
- 2. Billboard
- 3. Colour scheme • The colour scheme for this billboard advertisement fits the clean cut image of the Vogue brand. They have done this by using their signature black and white style background. This would have been used to inform the target audience what the brand of the billboard is. They have also use splashes of bright colours in the three images that are centrally composed on the billboard. They have used bright turquoise and yellow. Both of these colours would stand out against the bright white background. This would be eye-catching to the target audience and force them to take notice of the brand.
- 4. Typography • The only text that is on this billboard advertisement is the title of the brand is being advertised. Despite not giving much information about what are trying to sell, by doing this they are consolidating the idea of the brand within their target audience. However, due to Vogue being a well established and popular brand the majority of their target audience would already know that they are a magazine brand and they would also understand the focus and theme of their magazine without having to be told in the advertisement. They have used their signature font which would be recognised by their target audience and it has been written in a black font which is also typical of their brand and would easily visible against the white background.
- 5. Images • On this particular billboard advertisement they have chosen to use three images all staring the same female model, in the same setting and they all surround and focus on the same theme. The two images on the sides are smaller than the one in the middle. All of the images are centrally composed on the billboard and this would work in ensure that they are eye-catching to the target audience. The setting for each image is in the sea with a bright blue sky. The models are all wearing swimsuits which accentuate the lean bodies of the models. This wold have been to advertise the high fashion type models that would been appealing to the target audience. The images have an overall warm feel to them because of the assumingly tropical setting and colours. Thi would attract the target audimce because they would be nterested in going to a place
- 6. Website
- 7. Masthead • For the masthead of this website that accompanies Vogue magazine they have used their signature font that is on all of their products. This would have been used to ensure that their target audience would recognise their brand at the first look. They have used a serif font because they gives the text a more classic look and feel and so this would represent the clean cut image of the brand and it would also represent the reverence that some people in their target audience would hold their magazine to. They have also chosen to have in text in a black font as this also represents the classical feel to the brand. This is something that is also used across all of their products and so it would be easily recognised by their target audience. The black font would also be easily seen against the white background and so it would be eye-catching and easy to read. In this particular masthead they have included the word ‘BRITISH’ in the centre on the ‘O’ in Vogue. Due to vogue being a brand that is in business worldwide they have offices and editions of their magazine all over the world and so they have included the location that this website refers to in the masthead so that the target audience would be able to easily find out if they are using the website that is relevant to them. They have put this in a black font that would match the rest of the masthead. It is smaller and so this emphasises tat the overall masthead has more importance that the location. However, it is written in a sans serif font which gives it a more modern look and feel and would have been chosen so that it stands out against the different font of the ‘Vogue’ masthead.
- 8. Images • All of the images that they have chosen to use on the home page of their website match the article that they have been taken from and they all represent the typical content that would be featured in the magazine that the website accompanies or the articles that are featured on the website. For example, the image of Rhianna the is in the top left hand corner of this slide is used to advertise an article that is focusing on her. This image would have been used because it would have been more eye-catching to the target audience than it would if they have just used black text on a white background in order to advertise the article. This article would have been mostly aimed at those who are fans of Rhianna’s music and so without the image only those people would have picked out the article from the many others that they are advertise and they have on their website. The image is a medium close up of Rhianna smiling. In this image she is smiling which would portray an image of positivity that they would be trying to promote in their magazine and on their website. Due to how popular Rhianna and her music is at the minute even those who are not fans of her would recognise her image and be intrigued by her image being feature on the homepage of such a popular magazine and so this would draw them into reading that particular article. The image on the top right corner of this slide is of the model Edie Campbell and it was used to advertise the article that she was featured in. they have used a typical models headshot. She is earing a minimal amount of make up and her hair is a simple style that would be achievable for most women as so this makes her seem relatable to the target audience and so this would make them want to read the article that she is advertising. In the image she is also holding an oversized lolly pop as a prop. This is in a baby pink colour. It could be being used a subtly phallic object in order to emphasize her sexuality or it could be being used to show a more playful and young side to her. However the two images at the bottom are much different than the ones on the top in that they show models who are much more typically runway models. This is shown from there high and blank expressions. They are also shown in high fashion clothing and the one on the left is even walking on the runway. These would have been used to show the interest that the magazine has in the fashion world and so two picture of runway models would be useful in attracting their target audience.
- 9. Headers • In this website for vogue magazine the have used labels that the top of the homepage so that target audience can use the website with ease. They all written in the same sans-serif, black font. This sans serif font is the same as the font that they have used for the work ‘British’ in the masthead. This would be so they can achieve a consistent look and feel to their brand and so they can create a brand identity. The black colour allows the labels to be easily seen and read against the white background. The labels that they have chosen clearly express the focus of the brand. For example, two of the headers are ‘FASHION’ and ‘CATWALK’ both of these represent the fashion genre of the brand of the magazine. Having headers at the top of the page is a typical convention of any website, not just the website that would accompany a magazine. Despite being primarily a fashion brand they have used the headers ‘BEAUTY’, ‘ARTS & LIFESTYLE’ and ‘VIDEO’ in order to show wider interests of the brand that would attract a new type of target audience and therefore increase their readership.
- 10. Articles On the home page for the Vogue magazine website they have decided to use four articles that are being featured that day. For each one the headline is written in a serif font which would bring forward the classic and timeless nature of the brand. The headline is the largest piece of font that s about the articles because this I what would attract the target audience the most. Underneath the headline there is also a line stating who the magazine is by or who it is ‘in partnership’ with. The ‘by’ or ‘in partnership with’ part of this is also written in a serif font. This also shows the sophisticated, grown up nature of the brand. This is part is also written in italics which would make it stand out as none of the other text relating to this is in italics. This would attract the target audience because it would make the writer o the article stand out and the reader may be looking for a particular journalist. Beneath this there is also the main topic of the piece that is being written about. This is in all capitals, it is also written in a sans-serif font which gives the pieces of text a more modern feel. in addition to this it is written in bright red which would make is stand out to the target audience as it is the only piece of text on the page that is written in red. The articles are all about fashion in some way because this is what the main focus if the brand is and so it would be appealing to the target audience. For example, the first article is about Rhianna’s wardrobe choices and so whilst being about a famous singer it also manages to weave in fashion. The second article is about a famous model who would be involved in fashion and what is in her nag. The third article is about the famous fashion brand ‘Dolce & Gabbana’ and the fourth article is about how you can update your wardrobe for Autumn and Winter.
- 11. Extras (cookies, adverts, search ect.) • This website, much like most other websites, also has a pop up at the bottom of the page that is informing the target audience about the ‘Cookies’ policy of the website. They have also used a search button which would allow the target audience to easily find what they are looking for on the website. These are both typical conventions of most websites not just those that accompany magazines. This magazine has also used an advert for a subscription to their magazine in the top left hand corner of the website. This is advertised by an image of the front cover of tone of their magazines as well as a serif font which matches the rest of the font on the page. They have also used the word ‘SUBSCRIBE’ written in a red box that the target audience would easily be able to see because of its bright colour which stands out against the otherwise mostly black text which is used on the page. colour.