Blending video with other parts of your e-learning strategy
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This document discusses the Association of Anaesthetists of Great Britain and Ireland's (AAGBI) efforts to increase access to educational content by recording live events and making them available online through their "Learn@AAGBI" platform. Initial feedback on the platform was positive, with high ratings for videos. Over time, usage increased significantly as evidenced by rising visitor numbers and page views. While costly to develop and maintain, members found it extremely valuable. The AAGBI is exploring monetization opportunities and mobile apps to offset costs and further promote education.
Blending video with other parts of your e-learning strategy
- 1. HOST SPONSOR #ACTech15 ORGANISED BY E-Education Manager Blending video with other parts of your e-learning strategy Andrew Mortimore Association of Anaesthetists of Great Britain & Ireland & The AA GBI Foundation
- 2. Blending video with other parts of your education strategy Andrew Mortimore E-Education Manager, AAGBI Association Of Anaesthetists of Great Britain & Ireland & The AAGBI Foundation
- 3. Learning points • Will your existing educational offering translate well to the small screen? • What are the implications and costs of recording, storing and marketing? • How best to integrate reflective learning opportunities? • Which are best ways to store and produce a rich searchable content? • A step by step case study of migrating live events to video • Quality Assurance, collating feedback and rating videos • Using the data to better understand members learning needs
- 4. Who are we? The Association of Anaesthetists of Great Britain and Ireland (AAGBI) was founded in 1932 by Dr Henry W. Featherstone (1894–1967). The AAGBI represents the medical and political views of over 10,500 anaesthetists in the United Kingdom and the Republic of Ireland. The AAGBI has a broad constitution that enables it to promote and advance education, safety and research in anaesthesia, as well as the professional aspects of the specialty and the welfare of individual anaesthetists.
- 5. Existing educational output • Events 1. Core topics 2. Seminars 3. Group of Anaesthetists in Training (GAT) ASM 4. Annual Congress 5. Winter Scientific Meeting (WSM London) • Publications 1. Journal – Anaesthesia 2. Guidelines 3. Anaesthesia News 4. Anaesthesia Cases
- 6. Accessibility • Everyone can access the publications But • Not everyone can access the talks
- 7. How did we know what members thought? Event Type Average of Average delegate score Count of Talks AC 2013 8.1760 65 AC 2014 8.0258 52 Core Topics 2011-12 8.0944 27 Core Topics 2012-13 8.1794 102 Core Topics 2013-14 8.2282 87 Core Topics 2014-15 8.1815 89 GAT 2014 8.3543 46 Seminar 2011-12 8.1382 88 Seminar 2012-13 8.0900 344 Seminar 2013-14 8.4157 349 Seminar 2014-15 8.4239 372 WSM 2014 8.0550 59 WSM 2015 7.9449 56 Grand Total 8.2486 1736
- 8. What was the problem? Not really a problem, except: • Most of the Members did not see most of the talks • As has been said, words are like wind. • We were losing large amounts of brilliant and useful content. • We wanted to increase the value of our educational provision, reaching more members
- 9. What was the solution To increase access, impact and member benefit • Record the talks • Host them online
- 10. The solution • Video Platform – “Learn@AAGBI” • Talks from major conferences filmed and made available, initially, to everybody • Was popular and received good feedback
- 11. What were the next steps • CPD code of practice “Reflective and self-directed learning is the means of linking education, appraisal and practice in a continuous cycle” • Ability to reflect on videos • Ability to reflect on live events
- 12. What did we do about it? • Phase 2 of Learn@AAGBI • http://learnataagbi.org
- 13. What does it do • As well as approaching 400 videos to be viewed and reflected on, in a fully searchable format • Reflect live at AAGBI events with full programme • Reflect on external activities • Reflect on Journal articles • Store and retrieve CPD records
- 14. The layout
- 15. Reflecting at a live event
- 16. Each Event, Day, Session and Talk has its own reflective form. Speaker, title and referencing are provided.
- 17. The reflective form will open, pre-populated at the top with the pertinent session details
- 18. Fill out the rest of the sections, and save draft if you wish to return to it later, or submit if you have finished
- 19. Retrieve your forms from the MyCPD area. There is a tab for each type of Educational content You can review drafts, and generate and print reflective notes and certificates.
- 20. Anaesthesia Articles are now included in the content directory Non Video Educational content You can filter just for Anaesthesia Articles
- 21. This is a three step process, read the Article, Answer the MCQs and fill out the reflective form
- 22. MCQs
- 23. Video Content There are approaching 400 videos of lectures from major AAGBI events available on the site, you can search for them using the four options indicated here.
- 24. From the list of videos, select the one that you want to watch
- 25. Speaker and slides are displayed
- 26. Adjustable view sizes Viewing progress Return to last viewing point
- 27. Promotion • Member only benefit – Introduced at all events – E-news – Adverts in all programmes – Linkman activity
- 28. Quality Assurance • 2 Stage process – Live events • All AAGBI educational output is Quality Assured as it takes place • Learning objectives, delivery, knowledge, questions and recap – Videos • All videos are then separately Quality Assured once editing is complete and before going live • Suitable for upload (reputational or confidentiality risks) – All data is logged and reviewed
- 29. Is anyone watching? Event type Number of films No of views No of views last month AC 2011 17 2201 28 AC 2012 34 3733 47 AC 2013 30 8043 76 AC 2014 36 5580 122 Anaesthesia Article 3 739 51 Core Topics 12 1438 27 GAT 2011 5 549 5 GAT 2012 16 2100 22 GAT 2013 10 2649 33 GAT 2014 22 2955 57 Seminar 48 5612 120 WSM 2011 5 811 7 WSM 2012 35 4287 56 WSM 2013 38 5346 49 WSM 2014 33 7152 82 WSM 2015 31 4429 464 Grand Total 375 57624 1246
- 30. How is it used? • Individual use – CPD for appraisal and revalidation (importance of reflection) • Watching videos of talks they missed • Re-watching talks they attended • Teaching sessions in hospitals – watch as a group and discuss salient points
- 31. How has it been received? We were now able to collect comments 1. on the site after 10 activities, 2. and on the videos (optionally when reflection had taken place) The videos are now being star rated out of 5
- 32. Do they like it? Event No of videos Percentage of rated videos Average rating June 2015 AC 2011 17 75% 3.750 AC 2012 34 38% 4.211 AC 2013 30 87% 3.917 AC 2014 36 100% 3.708 Core Topics 12 68% 4.275 GAT 2011 5 60% 3.833 GAT 2012 16 38% 3.702 GAT 2013 10 60% 3.845 GAT 2014 22 100% 3.811 Seminar 48 68% 3.946 WSM 2011 5 80% 3.429 WSM 2012 35 77% 3.936 WSM 2013 38 53% 3.772 WSM 2014 33 90% 4.139 WSM 2015 31 98% 3.368 Grand Total 375 75.61 3.838
- 33. Feedback on videos “Not really appropriate learning for me as I am partially retired, seldom teach and never assess.” • The video (which you have to deliberately choose) was entitled • How To Become An Educator
- 34. Some constructive feedback “The slides were a bit too 'busy' and he talked too fast” • “ TOO MUCH SCIENCE NOT ENOUGH REAL CLINICAL APPLICATION” • “a lot of useful detail for the novice but largely irrelevant for my practice”
- 35. Positive comments re individual videos • “Excellent talk with a good overview of the equipment highlighting pits and falls of technique of securing airway using these novel devices” • “Very good presentation. Full of little gems that would benefit all members of the healthcare profession”
- 36. Extremely positive site feedback “These videos are very helpful, gained a lot of information at a convenient time and pace and most important is nil cost and can pick my selective areas of interest”
- 37. “I am a great fan and use it regularly. I have been recently listening to all the WSM lectures that I didn’t choose to attend at the recent WSM; how good is that! I also like being able to search for areas of knowledge that I feel need updating and watch a lecture by an expert that does just that. Learn AAGBI is undoubtedly increasing patient safety.”
- 38. “I have nothing but appreciation for this excellent site. It made my life so easy that I am able to attend these fantastic lectures and learn the update from the comfort of my easy chair. Keep doing the good work. I am so glad with the help provided by AAGBI to enhance quality of patient care. I hope that even GMC and other colleges follow us give us access”
- 39. “Exceedingly useful! I am currently and for the next 12 months on unpaid leave from my department so as to care for my ailing wife at home. Access to this educational activity allows me the freedom to both keep updated and still be able to care for her. Very much appreciated!”
- 40. How have we measured usage and participation? • Surveys • Feedback on videos • Feedback on the site as a whole • Measuring usage and rating data
- 41. Statistics Year 2011 2012 2013 2014 2015 projection* Visits 2,470 11,980 20,667 35,607 44,337 Unique visitors 1,685 7,380 10,255 13,076 16,106 % new visits Page views 5,471 31,579 56,661 140,347 179,977 Page views per visit 2.21 2.64 2.74 3.94 4.06 Visits per unique visitor 1.47 1.62 2.02 2.72 2.75 Page views per unique visitor 3.25 4.28 5.53 10.73 11.17 * prudent, non predictive of spikes
- 42. 0 5000 10000 15000 20000 25000 Sep-11 Dec-11 Mar-12 Jun-12 Sep-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jun-14 Sep-14 Dec-14 Mar-15 visits/visitors/pageviews Number of visits and unique visitors to learn@AAGBI visits unique visitors page views
- 43. 0 1 2 3 4 5 6 Sep-11 Dec-11 Mar-12 Jun-12 Sep-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jun-14 Sep-14 Dec-14 Mar-15 Pageviews/visits Use of Learn@AAGBI over time - visits per unique visitor and page views per visit page views per visit visits per unique visitor
- 44. 0 100 200 300 400 500 600 700 800 900 25/11/2014 25/12/2014 25/01/2015 25/02/2015 25/03/2015 25/04/2015 25/11/2014 03/01/2015 06/02/2015 04/03/2015 08/04/2015 11/05/2015 5 158 235 330 423 529 577 4 215 285 424 557 692 764 3 120 142 229 294 364 412 2 15 18 39 57 63 67 1 4 5 9 12 14 14 Number of video ratings month on month Nov 2014 - May 2015
- 45. Total video views on site 61800 Total video views on site in last month 1367 Videos viewed in last month 359 Videos not viewed in last month 14 Videos viewed in last three months 341 Videos not viewed in last three months 10 Total viewing figures
- 46. How much is it costing us? • Large initial investment • Ongoing hosting costs • Recording and editing costs for all new videos • Further upgrade and development costs
- 47. Future Developments • An App • Mobile responsive • Access for non members – Paid and / or discretionary • Straight to camera lectures – with added video and graphics
- 48. Should we monetise? • Non members • Other disciplines • Other countries • The App
- 49. Was it worth it? • Excellent satisfaction ratings and site feedback • Promote and advance education • Added value to member benefit package
- 50. In summary • Expensive • Labour intensive • Very well received • Excellent member benefit • Potential to generate income (in a world where costs are increasing faster than income, this is increasingly important)