Andro mart
- 1. Andro-Mart What’s the deal?
- 2. Agenda Concept Why Android? Road Ahead How to monetize? Resources required
- 3. Concept To eliminate atleast 1 link of the distribution channel, thereby enabling higher margins for both buyer & seller. Reduce time required to connect with end customers in order to get feedback, communicate launch of new products Influence the buyer at the point of consumption Build database of local distributors of different products Users will get contact details of local distributor, which bypasses the retailer, thereby ensuring higher margin for distributor & a good price for the users
- 4. Why Android? Fastest growing OS in mobile/handheld devices Ease of access of GPRS/3G in Indian metros Allows for updation. Data can be updated easily
- 5. Road Ahead Plan to include more product categories, thereby making it a one stop shop for patrons of Andro Mart Also add services similar to ‘Group On’(tie up with utilities & offer discounts on group purchases) Allow companies the option to be listed on priority
- 6. How to monetize? Charge companies for word of mouth publicity Charge companies/utilities for diverting sales to them on priority Reverse Integration with manufacturers to become distributors for products sold through the app Build a franchisee network. Franchisees would be distributors for all products sold through Andro Mart
- 7. Resources Required 3 marketing executives for a period of 3 months to collect market data Average salary of 1 executive – Rs.12,000 Total capital required – Rs.1,08,000 Cost of application development – Rs.20000 Cost of maintenance – Rs.10,000 Cost of branding – Rs.50,000 Total Estimated Cost – Rs.2,00,000
- 8. Contact Us: Mandar Bhide - 9833048928 Pravin Patkar – 9819191541 Nisarg B – 9821854447 Kapil Bhatia - 9833444223