Android app ppt
- 3. Executive Decision • Brief overview of the situation: In the modern days of corporate world, heath and fitness is often overlooked by the young generation. The older generations are too reluctant to hire a personal trainer or fitness guide. So an app which will cater to the needs of a wide demographic aiming to improve the lifestyle of all its users. Company’s Product So an all in one Android app- which takes care of your daily nutrition and overall fitness. With just one click you’ll be able to achieve the good health you desire and need.
- 4. Proposed Course of action •First course of action is mainly app publicity in social media sites, so that after 6-8 months we get a revenue of $4000 per month, After the first phase of 6 months appropriate recommendations will be made in the app from the big data collection in this time period and a bigger campaign will be launched after that.
- 6. Company Overview •Our Company’s first product “ HealthGuru”. •Instant Workout sessions and personalized health advice including Physiological and psychological help
- 7. Some Statistics Regarding the Android Market
- 9. Company’s Name No. Of Subscribers MyFitnessPal 1,606,561 Google Fit 223,586 Lose It! Calorie Counter 60,514 HealthifyMe 25,000
- 11. GOALS
- 12. The First goal is to get 40,000 subscribers within 6 to 8 months with a conversion rate of (2-5)% i.e. from free to paid users, our company’s ideal goal is to slowly target and covert sizeable percentage of the 1.6 billion android users, so that almost everyone gets a free treatment at least.
- 13. For earning revenue from the free version of the app, AdMob will be used. AdMob will generate $1 per 1000 “ad impressions” and $0.25 per “clicks”. If per free user is exposed to 10 ad impressions then its expected to get a revenue of $456.5 from free users and $3455 from paid users (paying a minimum of $5.99) per month after 6-8 months.
- 15. Target Market – 1.6 billion android Users Customers- People who are health conscious, price sensitive and busy but are extremely concerned about physical and mental well being and also want to monitor their daily nutrition. Collaborators: Dieticians, Gym trainers panel of doctors ( both general and specialized including psychiatrists. Context: People are extremely busy nowadays. With bad eating habits accompanied with irregular working hours rarely they are able to find time for gyms or personal trainers. They also neglect their nutrition hence causing problems such as obesity, hypertension Hence one app that provides a quick assistance for all such problems.
- 16. Value Offering : Any subscriber can select their target. Such as : Physical fitness, weight loss, weight gain, Nutrition monitor, Calories calculator or Medical assistance. Medical assistance will further be divided into 3 categories : 1) General Physician 2) Specialist 3) Psychological Collaborator Value : They will be earning $1.50 per member assisted.
- 17. Tactics
- 18. Free Version : The product will have a free version which will include basics fitness routines, nutrition chart weight loss tips and access to general physician. They will also be able to measure the calories gained with several food items of all cuisines throughout the globe. Daily reminders for water intake.
- 19. Personal Gym trainer guiding towards your individual goals of weight loss/ weight gain. Video Chat monitoring and tutorials. ON rent equipment's delivery in all major metro cities Ads free Experience Calories burning calculator modified version. Each small activity such as walking climbing stairs or various sports will be integrated within the app thus calculating calories burnt. Paid Version
- 20. Apart from general physician, Specialist doctors from top hospitals available with prior online appointments. Quick first aid tips and discounts for app based prescriptions in nearby chemists Psychiatrists for mental fitness and individual therapy sessions. Personalized nutrition and diet chart generator.
- 23. Communication Strategies • Participating in App Awards such as Appy awards , best app ever and app circus competition. • This is a recommended channel because if the app wins it will get a lot of media attention and even feature on various news shows which display the most trendy apps. • Through Social media platforms such as twitter, Facebook, Instagram and Snapchat. Collaborations with local gyms will also help in promoting this app amongst the users. • Social media influencers will be asked to share the link and for every 100 downloads they will receive a certain amount.
- 25. • Product will be distributed through google play : • There are other app stores such as : GetJar , SlideMe, Appslib etc. • Distribution will also be done by fellow collaborators and the Software will be installed in their personal laptops and desktops with security Measures.
- 28. Infrastructure • Success of the product will depend upon the app developers who will enhance user experience and add new features. App developers will also need to update the app database as to include more effective ways of giving health benefits incorporating modern technologies. • They would need to regularly update their software according to upcoming android versions • They collaborators need to be briefed at regular intervals to maintain customer satisfaction and obtain feedback.
- 31. Final Prototype 15 March 2017 Final prototype of App reviewed by technical team Pilot – 100 users 5 June 2017 Ship out to critics, test users, developers, doctors and Gym collaborators Pre Pilot Ends 21 April 2017 Fixing App issues from collected data Pilot Ends 20 July 2017 Feedback – Final Improvements Pre Pilot – 10 users 21 March 2017 10 products for experts Feedback-Major flaw identification Market Repositioning PROGRESS TIMELINE Application Launch on various stores August 2017 Approach New collaborators to increase base and focus on expanding to more metro cities.
- 32. Created by Bharat Maniam, VIT Vellore, during a marketing Internship under Prof. Sameer Mathur, IIM- Lucknow