This document discusses updating a company website's homepage content to be more relevant to visitors. It proposes using web 3.0 technologies to automatically populate the homepage with the most common news items of the day that are relevant to the company's content. This pre-loads relevant information for visitors faster than requiring them to click through pages. However, hosting the site externally poses security and accessibility risks if the connection is unreliable or the hosting provider has bandwidth issues, whereas internal hosting allows for more control and flexibility.