Annual Report 2016 Creating Shared Value
- 1. 68 Annual Report 2015-16 CSR: CREATING SHARED VALUEBy Darshan Mundada, Head - Corporate Social Responsibility For any forward-facing business, creating Shared Value is an increasingly important strategic pillar. Sterlite Tech has a history of positive social impact even before CSR (Corporate Social Responsibility) was incorporated as a law. Thus, our approach to CSR has been more than a compliance activity, and this year was no different. Whenever we talk about delivering shared value – that is to drive value for our business by driving value for the society – what assumes most importance is a tailored and strategic approach. This is what we call - the Sterlitian Approach. Through this approach, we define the focus of our CSR in line with the vision of “Connecting Every Home on the Planet,” while leveraging our expertise in last-mile connectivity. REPORT 2015-16: Focused on the key development areas of Education, Empowerment, Health and Rural & Community Development, our CSR activities span across all our units and sites. These have directly or indirectly touched 280,500 lives. With a priority on impact, we haveeitherimplementedtheprojectsthroughSterlite Tech Foundation, such as Virtual Classrooms and Jeewan Jyoti Women’s Empowerment Institution. We have also worked through trusted NGO partners, as is the case with Model Village Development and Enabling Access to Healthcare. Footprint of STL’s CSR in 2015-16 Vision Nation Building Education: >58,000 Health: >19,000 Women empowerment: >300 Community Development: >1,000 Thematic areas and individuals reached (Direct Impact) EDUCATION & EMPOWERMENT HEALTH RURAL & COMMUNITY DEVELOPMENT IMPACT 280,500 Lives • Virtual Classroom • Jeewan Jyoti Employee Engagement Brand Reputation CSR Compliance Licence to Operate • Last Mile Access • Healthcare solution • Water & Sanitation • Swachh Bharat Bhopal Haridwar Jammu & Kashmir Aurangabad Pune Dhule Silvassa Mumbai
- 2. 69 Sterlite Technologies Limited Spend overview 2016 The Companies Act, 2013, mandates that a corporate needs to spend 2% of the average net profits over the preceding three years on CSR activities. While we welcomed this legislation, we also challenged ourselves to exceed it by making decisions not through an obligation, but by assessing what’s right for our communities, and thus, for our nation. Yet again, in 2015-16, we exceeded our peers by spending almost 3% of our average net profits on CSR activities. This does not include many plant level activities, which are part of our ongoing engagement with our employees and community members and do not constitute part of our reported CSR expenditure. Project in Focus: Jeewan Jyoti Institute, empowering women We believe in the fact that empowering a woman is equivalent to empowering a family, and in turn, building the nation. Our Jeewan Jyoti Institute empowers rural women to drive the socio-economic growth of their families. Started at Sterlite Tech’s first campus at Karanjawane, near Pune, the Institute provides vocational and skills-based education in Digital Literacy, Computer Operations, Tailoring, Beautician and Nursing. Many women, who have dropped out of formal education system, are now pursuing training in practical skills, securing job opportunities and thus achieving self reliance. Jeewan Jyoti has so far impacted the lives of 50% of girls from 40 target villages in its catchment area. About 80% of Jeewan Jyoti graduates are now supporting their families through “on campus” placements. Although she wished to complete her studies up to 12th standard and beyond, Surekha was forced to leave school after 10th due to financial problems. For three years, she stayed at home helping with farm work. When she heard of the Jeewan Jyoti Institute from friends, she convinced her parents to allow her to attend a part-time course in computer literacy. “I started positive thinking, I thought I can do this,” she says. “I made a lot of friends in JJ institute. I learnt a lot of new things. When my course got over, I felt bad that now I will have to stay at home again. But then, I got a chance to stand on my own feet.” After completing her computer training, Surekha has secured a job in Nasrapur and is contributing to her family’s income on an equal footing (as the other male members). With her newfound confidence and JJ trademark “I can do this” attitude, she is now appearing for her 12th exams and is envisioning a successful future that she aims to build for herself. Surekha’s Story at Jeewan Jyoti Institute Theme-wise lives impacted in 2015-16 Lives impacted directly `2.30 Crore Total CSR Expenditure 2,36,100 Total Lives Impacted Directly Education Health Empowerment Community Development 2,500+ 1,75,000+ 56,000+ 600+
- 3. 70 Annual Report 2015-16 Project in Focus: Virtual Classroom Virtual Classroom leverages last mile digital connectivity to improve English language reading in Government schools that lack highly-qualified teachers. The programme connects classrooms to live studios from where expert teachers deliver lectures to dozens of schools simultaneously. These lectures are shown on high- resolution plasma screens in schools and students can communicate with teachers at any time through a two- way microphone. Although only in Grade 6, Prachi dreams of being an engineer. However, with her family’s modest income of Rs 6,000 per month and a Government school education, her dream could have remained unattainable. Prachi’s dream is instead now on its way to become achievable. She is not only becoming more proficient in English, but is becoming a more confident and well performing student. After two years in the Virtual Classroom programme, Prachi’s reading speed has improved from 38 words per minute to 109. She has also improved her reading accuracy from 79% to 100%. Across other important parameters of English learning such as sight words, diction, and writing skills, she has also shown a marked improvement. Prachi’s journey with Virtual Classroom Prachi credits the Virtual Classroom model for the improvement. “I like watching videos and pictures, and interacting with the VC teacher. The style used for teaching is easier to understand. I can now read my textbook easily which used to be a challenge earlier.” Through her improved English, Prachi is unlocking the potential of her educational future and can set her sights on any career she chooses. By leveraging technology, the programme has proven to be both effective and cost-efficient. A partnership with Municipal Corporation of Greater Mumbai (MCGM) currently reaches more than 48,000 Government school students. This project is a unique example of Public Private Partnership in the CSR space, and has won global accolades for its ability to bring together various stakeholders and achieve scalable impact. Impact of virtual Classroom on students’ reading levels against a control group 7/7Students of the sample group outperformed that of the control group across all seven parameters 2xReading accuracy of sample group improved twice that of the control group by end of the year 3xIn the sample group, percentage of below average students who could read above average by end of the year was three times that of the control group 1.5xSample group students could read one and a half times faster than control group by end of the year CSR: CREATING SHARED VALUE
- 4. 71 Sterlite Technologies Limited Pophala village in Aurangabad district was selected for a holistic development program after an extensive baseline survey of five villages in the area. Pophala’s elevation makes it drought prone, meaning water scarcity is a pressing problem for its 480 residents who are mostly reliant on agriculture for their livelihood. A multi-faceted programme was strategically developed by Sterlite Tech, along with a NGO partner. This was aimed at not only addressing the water scarcity issue, but also enabling livelihoods security and sustainable development for the village members. The project’s core aim was to increase agricultural income by 30 per cent with the introduction of agro-technology and by training farmers to maximise its use. In addition, a bouquet of activities addressing other development issues including education, health, sanitation and women’s empowerment approach local problems in a holistic manner. Project in Focus: Model Village improving livelihoods through agro-tech FRAMING THE FUTURE Disrupting our own thinking As our CEO set forth in his opening to this annual report, Sterlite Tech’s future is tightly connected to the future development of India. It makes sense therefore that we should aim to contribute aggressively to the vision of “nation building” through our CSR activities. Sterlite Tech has been a business built on Innovation, Problem Solving and Challenging Ourselves to do better each day. So this year we applied that mentality to our CSR approach in order to radically re- envision it for the future and challenge ourselves to disrupt our own thinking on how we create shared value. Doing well is good, but as we strive towards 10x growth (and 10x improvement to people’s lives) our CSR needs to aim higher than ‘good’. It needs to be great. Impact of Virtual Development Project in Pophala ` ` Increase in farmers’ annual income from ` 30,000 to ` 50,000 Improved sanitation and weekly Swachh Bharat drive 100% households with a toilet 100% pass rates for class 10 and 12 students CSR: CREATING SHARED VALUE
- 5. 72 Annual Report 2015-16 Diagnose through understanding Workingwithsocialpurposeexperts,DoOneThing,andutilising our own diagnostic expertise we developed a unique analytical framework to truly understand the value that our activities are delivering. So what criteria did we assess projects against? To build the assessment criteria, we looked at what “shared value” means. In its simplest form it aims to balance two critical outcomes: Creating value for people and society while creating value for the business. So our framework analysed Sterlite Tech’s CSR activities against these two outcomes. OO Is the project driving life-changing impact for people and society? OO Is it adding value to Sterlite Tech’s 10x growth trajectory and/or could it do so in future? capacity of our central and site teams, we can set ourselves higher impact goals and better track our progress. Developing the Sterlite Tech Foundation as a critical resource in this endeavour will be key to our success going forward. Importantly, the analysis identified opportunities for CSR to drive competitive advantages through brand-building, communications, employee engagement and stronger relations with the Government and communities. As a result we now have a data-driven business case for the role of CSR and sustainability in contributing to an enhanced value proposition for Sterlite Technologies. As an immediate outcome of the analysis, we have set out a roadmap to address the findings. It starts with growing and building capacity of Sterlite Tech Foundation to be integrated into Sterlite Tech’s CSR structure. We are also streamlining our programs in a responsible manner to focus on those that can deliver maximum social impact and business value. Envisioning Future Perhaps the most inspiring outcome of the mapping process was the potential and desire for Sterlite Tech to drive effective CSR by leveraging our skills and expertise in enabling power and digital infrastructure. Such infrastructure is at the heart of the Government’s priorities for India’s development and there is a hunger across the Company for digital connectivity to become a driving force in our CSR strategy. We are facing a once-in-a-lifetime opportunity to help India leapfrog its citizens to new levels of inclusivity. And so, our ambitious CSR vision for 2016 and beyond will draw on the unique moment in time that we now find ourselves in. Sterlite Tech is working towards the fastest period of growth in its history, while the Government is working towards connecting a billion unconnected citizens. It is a moment that has never been witnessed before and has the potential to deliver the greatest development leap in human history. Through a data-driven, disruptive and shared-value approach, it is our intention to be a transformative force in powering a New, Connected and Inclusive India. High impact but low business value High impact but high business value Low impact but low business value High business value but low impact Driving Value for the business LifeChangingSocialImpact What did we find? After an intensive three-month process, the final analysis revealed a new level of evidence-based insight in our projects. It reviewed the overall performance of each initiative, highlighted issues and identified trends. It also made a series of bold recommendations for the future. Key opportunities were brought to light that can enable Sterlite Tech to create more life-changing impact through its CSR. By standardising processes across locations and building the Projects in top right quadrant represent maximised shared value CSR: CREATING SHARED VALUE
- 6. 73 Sterlite Technologies Limited Sterlite School Tech’s Virtual Classroom project connects more than 50,000 government school students every year with an aim to change the country’s education landscape through technology. Sterlite Tech’s flagship initiative, Jeewan Jyoti aims to empower the under privileged sections of society, especially rural women with equal learning opportunities and professional training courses, thereby providing them with sustainable income opportunities. Sterlite Tech’s CSR initiatives have provided underprivileged children with the opportunity of a better life with relevant education and skills for a successful future. Sterlite Tech’s water conservation initiative at Aurangabad has enabled restoration of 10 check-dams through community participatory model. The project has directly impacted lives of over 200 farmers, bringing about 350 hectares of land under irrigation. AT STERLITE TECH, WE LOOK AT HOLISTICALLY INTEGRATING THE ORGANISATION’S CORE BUSINESS WITH SOCIAL AND ENVIRONMENTAL CONCERNS www.sterlitetech.com